16. Social Media Necessities Build Trust. Earned by creating a “Highly satisfied” customer experience. Starts with a foundation of authenticity and open communication. Add value from the customers perspective. It’s all about the content. Your ability to create compelling text, audio, video and images is directly related to building interest in your site and business. Content should be targeted to your audience Use key words in content. ALWAYS respond in an open, honest manner – be transparent. How you respond to negative comments says a lot about you.
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19. Social Media Etiquette Think before you speak. Don’t sell incessantly. Add value. Give as much as you get. Speak like a real person, not a marketing piece. Listen. Social Media is a two way street. Share other people’s work – and attribute it a such. If someone comments on your page, acknowledge their comment. Be genuine. Reflect the personality of your company (or self)
30. Blogs As a separate entity? The main content area of your website? Added to your current website?
31. LinkedIn 70 Million Members and Growing 560,000 Professionals visit their homepage every day. 80% of companies use it for recruiting Over 70% of members are college grad and above.
46. Facebook Strategies Create a strategy Define your target audience What are you trying to achieve? Increased traffic to your website? Better customer service? Deepen the relationship with your customers? Increase sales?
47. More FB Strategies… What does success look like? Sales will increase by x% Marketing costs will be reduced by $xx Facebook fans/Twitter followers will increase by xx/month Create SMART goals. Specific, Measurable, Attainable, Realistic, Timely
48. Tactics – 2 things… Monitor Content What’s your plan? How you gonna do it?
49. Content Content generation plan Who updates when? How frequently? What will the content be? Where will it come from?
50. Content Create an editorial calendar What are the specials? What product are we featuring? Industry specific tips Follow 80/20 rule Ask questions – ask for responses
51. Content Reflect the personality of your business Speak to the target Post regularly How much is too much/how much is not enough Time of day?
52. Monitor Pay attention to Facebook/Twitter notifications Respond to all comments/questions Tools Hootsuite Tweetdeck Radian6/TwoBolt Facebook Insights
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57. How do you get it done? DON’T put it in the hands of an intern DO Assign a key member of your team Align with a partner
58. Tools and Resources Hootsuite Tweet Deck Radian6 Mashable.com Socialmediatoday.com http://www.slideshare.net/stevepeck/social-media-marketing-101 Inside facebook Social Media Examiner Seth Godin Brian Solis Groundswell 6 Pixels of Separation Socialnomics
59. PIAT/Next Steps Get your pages set up – completely. Facebook? Twitter? Blog? YouTube? Create a content strategy. Who, When, What? Promote your pages Web: Like Buttons, Facebook box, facebook ads? In store: signs – contest? External: Ads, business cards Stay on track! Don’t start then stop. Remember that Social Media is one piece of your marketing puzzle.
Quick Steve HistoryQuick around the room: Are you already on facebook?What is the key thing you want to get out of this?
Grouponad in Superbowl: By the time the game was over, they needed to apologize.Another Super Bowl example: VW Ad with Darth Vader. They leaked the ad - before it even aired it had been seen by nearly 10 million people youTube.
It’s not just kids… Recent study 45% of Moms 18-44 AND 45+ used their phones to locate the closest store..(also used to price compare, new product research…YourFavorite stores? – what would you like to hear from them?What would they send that would have you “unfriend” them?Why do people use social media and what do they want from you?
Content targeted to you audience: Who are they? If you were standing in your store and had to out 50 bucks down on who the next customer would be - what would that description be? Talk to that person 1 on 1 in your socal interactions.
You think?
Think: No posts after a bottle of wine…Comments – brings up negativity
Blogs/Facebook/Twitter/LinkedIn in more depth..
Go into LinkedIn to show how to add Twitter, Website, Blog, etc.
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