Social for SEO presentation given by Steve Overton at the SAScon mini conference in Manchester, November 2011.

1. Social for SEO
Steve Overton
Pre Sales and SEO Manager
Searchmetrics (Northern Europe)
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2. Searchmetrics
 Best known for insights into
Google Panda update impact
Google Freshness update
SEO Visibility charts
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3. Impact of Social on SEO
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4. Impact of Social on SEO
 Social visibility tools will change our target demographic …
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5. Will social signals impact SEO
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6. Google – Webmaster Tools FAQ
“+1's from friends and
contacts can be a
useful signal to
Google when
determining the
relevance of your
page to a user’s
query.”
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7. When will social signals be incorporated in algorithms ?
• “Yes we do…..Primarily in
Google real time search
…… More broadly within
web search as well.”
• Quality not Quantity
• Focus on Authority
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8. “tweets and Facebook Likes do
indeed positively affect a URL’s
ranking in search results on Bing.”
mashable.com 9.9.11
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9. What will the impact be ?
• Correlation or Causation
• Improved rankings
• Link Building
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10. When will social signals be incorporated ….
Now …. Google Freshness update
 Mike King/Rand Fishkin
observed some SERP results
for sub-pages listed RSS type
results.
 Speculated that these results
did not match RSS feed
directly and maybe
incorporated Feedburner or
Google +1 signals
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11. Example #2
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12. Link building using Social content
 Does it work ?
250
200
150
100
50
0
Jul-11 Aug-11 Sep-11 Oct-11
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13. What can be done to scale / maximise
opportunity
• How to identify content that drives social engagement
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14. How to scale / maximise social for seo
 The product pitch ….
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15. Visit the booth for a demonstration
Thank You
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