Final presentation for Human Factors Interface Design course, Olin College, Fall 2010. See our website here https://sites.google.com/site/lieutenantpigeonshfid/

1. Team Lieutenant Pigeon
social apps for young professionals

2. this is a
designe
r

3. Today’s Plan
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

4. Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

5. Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

6. Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

7. Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

8. Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

9. Our Users
introducing Ryan Stone
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

10. Meet Ryan Stone
working @ an investment firm
2 years out of college
22 years old
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

11. Welcome to College
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

12. Leaving College Behind
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

13. Their Problems
improving users lives
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

14. The Social Cliff
End of College
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

15. Our Mission
Make software that helps young
professionals spend more time
face to face with their friends.
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

16. Possible Solutions
Activation
Energy 1 Lower Activation
Energy
2 Increase Desire
 Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

17. Solution Scenario
It’s a Friday;
Ryan’s alone
& bored
Ryan finds a
fun challenge
on Challengr
Challengr
invites his
friends.
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

18. What should Challengr be?
1 Simple
2 Social
3 Spontaneous
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

19. Design’s Balance
competing interests living in harmony
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

20. remembe
r us?
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

21. What’s fighting for designer's attention?
“Leave “Please leave
the the room at your
earliest possible
room convenience.”
now!”
precision character
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

22. A Really Big Problem
“What the
*@!$#
do we do?”
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

23. A Really Big Problem
“How do
we know
what to
do?
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

24. Feature Request: Challenge List Sort
Step 1: Define User Need
Why do users
need to sort
the list?
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

25. Feature Request: Challenge List Sort
Step 1: Define User Need
To find fun
challenges.
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

26. Feature Request: Challenge List Sort
Step 2: Watch Users
How do users
browse?
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

27. Feature Request: Challenge List Sort
Step 2: Watch Users
How do users
browse?
user picks the
first challenge they
see that looks like fun
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

28. Feature Request: Challenge List Sort
Step 2: Watch Users
How do users
browse?
user picks the
first challenge they
see that looks like fun
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

29. Feature Request: Challenge List Sort
Step 2: Watch Users
How do users
browse?
user views all
challenges before
choosing a challenge
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

30. Feature Request: Challenge List Sort
Step 2:
How do users
browse?
the user can’t
find a challenge they
would think would be fun
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

31. Simple or Cute?: Data Entry Dialog
Step 1: Define User Need
Users need to
enter data. It should
feel conversational.
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

32. Simple or Cute?: Data Entry Dialog
Step 2: Watch Users
Vary dialogue.
Do users enter right
info?
Do they smile? Or
laugh?
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

33. Team’s Decisions
how we balanced our design
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

34. Feature Request: Challenge List Sort
Users need to find
fun challenges
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

35. Feature Request: Challenge List Sort
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

36. Feature Request: Challenge List Sort
Cumulative Distribution Function of
User Selected Challenge’s List Position
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
0 5 10 15 20
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

37. Lesson
Users will browse
everything you let them.
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

38. And the Winner Is…
And here’s why…
it’s about the here & now
encourages users to get in and
out
discourages spamming dumb
ideas
discourages “facebook friending”
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

39. Simple or Cute?: Data Entry Dialog
Users need to
enter data. It should
feel like conversational.
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

40. Simple or Cute?: Data Entry Dialog
Ask the user to list
friends they would like
to invite.
Confirm that the user
wants to send their
friends a text.
Tell user that the texts
have been sent.
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

41. Confirming Texts: Precise vs. Character
“Texts are on their way.
Good luck!”
“Ok. Sent those texts. If you
don't hear back from your
friends feel free to harass
them with a call, text, smoke
signals, or carrier pigeon.
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

42. Lesson
You’re Illiterate
(we appreciate the irony of this slide)
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

43. Final Decision
“List some friends'
names. Challengr
will text them an
invite.”
“Challengr texted all
those people an invite
to this challenge!
Good luck!”
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

44. Challengr’s Debut
drum roll, pretty please…
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

45. Questions?
yes Lynn, we know we should let the other
team start setting up….
Challengr’s
Our Users Their Problems Design’s Balance Team’s Decisions Debut

46. Today’s Plan
Design’s Challengr’s
Our Users Their Problems Design’s Balance
Balance Team’s Decisions Debut

47. Version 1: Precise
“Whom do you want to
do my challenge with?”
“So you want me to
send text invites to
<insert people’s
names>?”
“Texts are on their way.
Good luck!”
Design’s Challengr’s
Our Users Their Problems Design’s Balance
Balance Team’s Decisions Debut

48. Version 2: Middle of the Road
““Pick me! Or really, anyone you
want to do my challenge with...
just give me a list of names or
phone numbers!”
“I'm gonna' send text invites to
<insert people’s names>. Cool?”
“Texts sent. Oh, and if your
friends are LAME and don't
respond, feel free to follow up
with a message of your own.”
Design’s Challengr’s
Our Users Their Problems Design’s Balance
Balance Team’s Decisions Debut

49. Version 3: Character to the Max
“Pick some people to take
on my challenge with!”
“Cool. I'm going to text
<insert people’s names>.”
“Ok. Sent those texts. If you
don't hear back from your
friends feel free to harass
them with a call, text, smoke
signals, or carrier pigeon.
Design’s Challengr’s
Our Users Their Problems Design’s Balance
Balance Team’s Decisions Debut