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Real Estate Services Proposal
                                 Prepared Especially for:
Steven Miller
                                          You!
Director of Career Development
117 North Main Street, Southington CT
477 South Broad Street, Meriden CT
265 East Main Street, Branford CT
265 Hazard Avenue, Enfield CT
Phone 800.525.7793 Ext. 1015
stevenmiller23@gamil.com
Dear Sir or Madam,

Let me begin by thanking you for the opportunity to deliver my presentation on how CENTURY 21 AllPoints Realtyand I are best positioned to
market and sell your home. The information contained in the following pages will demonstrate our knowledge, expertise and commitment to
making your home selling experience a complete success.

CENTURY 21 AllPoints Realty has successfully represented buyers and sellers in your neighborhood and we believe that we know what is
important to you during this process:
1. That the selling process runs smoothly without hassles
2. That your agent keeps you informed of all vital information throughout the sale
3. That your home sells quickly
4. That you receive the best possible price and terms for your home

I look forward to working with you as we achieve the goals above.

Sincerely,
Steven Miller
The Purpose of this Presentation

• Familiarize you with the selling process
• Provide you with details on my experience and the CENTURY 21® Brand
• Develop a customized marketing plan for your home
• Share current real estate information on your local area
• Determine an initial market position for your home
• Leave you with some resource information and sample forms
• Reinforce our commitment to your goals
• Answer any questions you may have
CENTURY 21®:
The Gold Standard
CENTURY 21® at a Glance
There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries
through a network of more than 120,000 real estate professionals.

•     Founded in 1971
•     Part of the Realogy Franchise Group
•     Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales
      organization
•     Operate in approximately 8,000 offices around the world
•     Considered “the most recognized name in real estate,”* ours is the brand that comes to mind most when
      consumers think of real estate services

We strive every day to better understand your needs to help you complete a successful transaction for your
home. We embrace your goals as our own.

                                            This is why the CENTURY 21 System is “The Gold Standard.”
*Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal
decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness
questions are based on a sample of 903 respondents at a 95% confidence level with a margin of error of +/- 3.3%. The study was conducted between March 16
and November 15, 2009 by Millward Brown, a leading global market research organization.
As a CENTURY 21® professional I will...
     Provide you with professional, personalized service
     Monitor details and coordinate marketing activities

                                                                                    Marketing
      for the sale of your home
     Show your property to qualified buyers
     Present all written offers
     Facilitate the closing

Our proven Marketing System also offers traditional and proprietary
marketing tools, systems and services to help get your home sold,
including:                                        Website Listing Distribution Network
                                                  National Advertising
  CENTURY 21 Internet Marketing Program:          Local Advertising
   www.century21.com                             Global Referral Network
  www.century21espanol.com                     Seller Service Pledge®
   Neighborhood Profiles                         Mortgage℠ Services
   Targeted E-mail Communication                 Preferred Client Club Marketing
   Social Media Website                          Direct Mail Marketing
        - Facebook                                Fine Homes & Estates Digital Magazine
        - Twitter                                 Buyer lead distribution program
        - YouTube                                 (LeadRouter)
        - Flickr                                  Client lead reporting tool (Golden Ruler)
An Industry Leader
                                                                                                                       For the past decade, CENTURY 21®
                                                                                                                        has reigned as the nation’s most
                                                                                                                        recognized brand in real estate!
                                                                         LEADER IN BRAND AWARENESS*
                                                                         For the past decade the CENTURY 21 System continues to hold the
                                                                         strongest presence in the category. With almost universal brand
                                                                         awareness the CENTURY 21 System enjoys the highest brand awareness
                                                                         level when compared to any other real estate organization surveyed.



                                                                         THE MOST RECOGNIZED NAME IN REAL ESTATE*
                                                                         Consumers continue to identify CENTURY 21 as “the most recognized
                                                                         name in real estate.” Adults surveyed singled out CENTURY 21 by
                                                                         almost 10 percentage points more than the nearest competitor.


                                                                         AT THE TOP FOR LIKELIHOOD TO RECOMMEND*
                                                                         The CENTURY 21 system continues to be one of the top brands leading
                                                                         the industry on likelihood to recommend.




*Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold
a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 903 respondents at a 95% confidence level with a
margin of error of +/- 3.3%. The study was conducted between March 16 and November 15, 2009 by Millward Brown, a leading global market research organization.
Our Agents Stand Out from the Crowd
• Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field
• Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you
           with relevant information
• Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals

UNPARALLELED AGENT EDUCATION
Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry
through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of
training and skill development programs, designed to help us stay at the top of our game.

A TRUE PARTNER
Real estate transactions are a big deal with many moving parts. The details can get unwieldy without the right support. CENTURY
21 Agents know that buying a home can be the culmination of a life-long dream, and will help you manage the details with the
right support.

*Training Magazines Top 125 for 7 of the last 10 years
Celebrating Three
                                                                  Decades of Caring


For 30 years, the CENTURY 21® System has been a proud philanthropic partner of Easter Seals®.

Our brokers, agents and employees have worked together to raise over $100 million in support of the Easter Seals mission: to help
improve the lives of children and adults with disabilities.

As one of Easter Seals’ largest corporate sponsors, the CENTURY 21 System is proud of the long-standing relationship we have with
this charity.
CLOSINGS FOR KIDS
CENTURY 21 supports a program called “Closings for Kids”, where every one of our agents has the ability to
sign up to donate a portion of their commission from every closing to their local Easter Seals Chapter. So
when clients choose an agent who participates in Closings for Kids, they will be helping to support their
local Easter Seals organization directly through their agent.
Our Offices
Under Regional President
  Beverly A. Peterson
IN 2008 - 2010
Under Beverly A. Peterson
     we were the #1
      CENTURY 21
        Office in
      Connecticut!
  2011 Year to Date We
 Are # 1 in Central New
        England!
Steven miller marketing plan
A History of Proven Results Not only were we the # 1 Century 21 Office in
     Connecticut in 2008, 2009 we were the only CENTURY 21 office to
        receive the Centurion Award! We are on track to do it again!

   Market Share Century 21 AllPoints Realty 2009




Page 13
Market Share 2010
Offices Under President & CEO Beverly A. Peterson


Southington, CT Office     Meriden, CT Office         Branford, CT Office
117 North Main Street      477 South Broad Street     265 East Main Street
Southington, CT 06489      Meriden, CT 06450          Branford, CT 06405
                                                      Phone: 203-481-7247
Phone: 860-621-8378        Phone:203- 634-1876        Toll Free:1-800-525-7793
Toll Free:1-800-525-7793   Toll Free:1-800-525-7793   Fax: 203-481-4075
Fax: 860-276-8032          Fax: 203-237-4142
                                                      C21 AllPoints Realty
Enfield, CT Office         The Real Estate
                                                      Career Development Center
                           Development Center
265 Hazard Avenue                                     143 North Main Street
Enfield, CT 06082          Pre-License School
                           143 North Main Street      Phone: 860-378-1456
Phone: 860.745.2121                                   Toll Free:1-800-525-7793
Fax: 860-763-1445          Phone: 860-378-1479
                                                      Fax: 860-276-0369
                           Fax: 860-276-0369
Southington




Southington, CT Office
117 North Main Street
Southington, CT 06489
Toll Free:1-800-525-7793
www.cthomeseekers.com



 Beverly Peterson Broker / Owner
Branford
                                                CENTURY 21 AllPoints Realty
                                                265 East Main Street
                                                Branford, CT 06405
                                                www.cthomeseekers.com




               Ryan Peterson
             General Manager
Call For a Free Trend Analysis Report on Your
                Neighborhood!
   Serving the Great State of Connecticut
Meriden, CT Office
                                                 477 South Broad Street
                                                 Meriden, CT 06450
                                                 Phone:203- 634-1876
                                                 Toll Free:1-800-525-7793
Our Purpose                                      Fax: 203-237-4142

To establish lifelong relationships with the families and households in our
marketplaces by providing sound advice, outstanding service and reliable results
when it comes to any of their real estate needs.

                                    Kelly Peterson Coach
                              & Manager of the Meriden Office
                                        203-634-1876
                            Serving the Great State of Connecticut




                       www.cthomeseekters.com
Enfield

                                   CENTURY 21 AllPoints Realty
                                   265 Hazard Avenue
                                    Enfield CT
                                   Phone 860.745.2121
                                   Toll Free: 800.525.7793
                                   www.c21allpointsrealty.com




Beverly Peterson President & CEO
Ryan Peterson General Manager
The Career Center, New Homes Div. &
     Strategic Marketing

                           Jodi Tussing          Coaching and Training for all of the Century
                           Career Development    21 AllPoints Realty Realtors On:
                           Director              • New Construction
                           New Homes &
                           Strategic Marketing
                                                 •Advanced CMA workshops for target
                                                 marketing and statistics
                                                 •Technology including Social Networking
                                                 •Online Slide Show Presentations
The Training Center
143 North Main Street                            •Foreclosures purchasing at Auctions
Southington, CT 06489
Phone: 860-621-8378                              •Short Sale & Commercial Training through
Toll Free:1-800-525-7793                         C21 Corporate, work shops and online.
Fax: 860-276-0369
                                                 •Century 21 Corporate Partnership Coaching
                                                 PEP
                                                 •Century 21 Online Sessions
                                                 •Sales Technique Workshops & and MORE!
Call Center
   Open 7 Days a Week to Capture All Calls and
   Internet Leads, and to set up showings on
   company listings. While we are doing what we
   do, leads that come in on the sale of your home,
   won’t fall through the cracks!


1. Capture Lead - Transfer to Agent who knows the
   most about that property
2. Record and put in a follow up plan based on agent
   feedback.
3. Incubate leads – good service – more sales
www.cthomeseekers.com
Steven miller marketing plan
Our Commitment to You
Seller Service Pledge
As an independently owned and operated CENTURY 21® Office, we are dedicated to providing you with service that is professional,
courteous and responsive in helping you market your property. To fulfill this commitment, we agree to provide you with the following services:

1.     Dedicate ourselves to making the process of selling your home as easy and successful as possible
2.     Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate
       practices
3.     Hold your best interests in the highest regard throughout the process
4.     Value and respect your time, being as efficient and effective as possible
5.     Understand your needs and respond quickly
6.     Utilize my knowledge, resources and training to best serve you
7.     Provide regular progress reports throughout the process and discuss with you comments received about your property
8.     Explain each step of the process and act as a guide to help you make informed decisions
9.     Make recommendations to enhance the marketability of your property
10.    Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your
       home and receive the value it deserves
11.    Review various financing alternatives
12.    Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to help best market your
       property
13.    Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances
14.    Post your property on century21.com, a site which receives millions of visitors each month
15.    Explain local real estate procedures and regulations
16.    Show your property to potential buyers
17.    Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world
18.    Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 8,000 offices
       worldwide
19.    Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all
       implications prior to the acceptance of any offer
20.    Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process
       will be monitored as permitted by law or local practice
21.    Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location
Quality Service

Quality service is my goal. After
each sale, to help us maintain a high
level of customer service, we invite
our clients to complete a Quality
Service Survey and return it to an
independent research group.
Your Marketing Plan
Steps and Strategies
for Successful Selling
Selling Process: The Basics

        Choose the right agent

        Set a fair price
          - Use a Comparative Market Analysis

        Sign the Listing Agreement

        Prepare your home for prospective buyers
          - Neat and clean and repaired or painted where necessary

        Agree on a Marketing Plan relevant to today’s market
          - Advertise heavily where the buyers are - online 90% of all
            buyers use the Internet in their search process*
          - Hold an Open House

        Present all offers

        Negotiate the Selling Price

        Buyer Home Inspections

        Close the deal

* Source: 2010 NAR Profile of Homebuyers and Sellers
21 Step Marketing Plan
                                                         The following pages will provide additional detail to some
                                                         significant components of our comprehensive marketing plan to
                                                         get your home sold as quickly as possible and for the best price.
                                                         Immediately below is an overview of our complete Marketing Plan.



1.    Recommend a pre-listing inspection and hiring a                   13.   Prepare full color property flyers and brochures to showcase
      professional home staging service                                       your home to buyers and other agents
2.    Develop a Comparative Market Analysis (CMA)                       14.   Offer the CENTURY 21 Home Protection Plan that can help
3.    Create a photo slideshow or virtual tour to post on listing             attract buyers to your property
      websites                                                          15.   Schedule email marketing pieces to my entire list of contacts
4     Enter your listing into local Multiple Listing Service                  and past clients as well as area REALTORS®
5     Place the CENTURY 21® “For Sale” yard sign                        16.   Print (newspaper) and direct mail advertising in our local
6.    Announce your listing to Agents in my office and other                  area
      CENTURY 21 Offices in the area                                            - Just Listed Cards
7.    Place a “Lock Box” on your door to provide easy access for                - Open House Cards
      other agents                                                      17.   Hold an Open House for area REALTORS and the public
8.    Place your listing on our century21.com website                   18.   Tour your home with prospective buyers
9.    Distribute your listing to hundreds of Listing Partners           19.   Provide you with constant feedback from buyer showings
10.   Place your listing on social media sites like Facebook, Twitter   20.   Send you weekly online activity reports on your property
      and YouTube                                                       21.   Negotiate with potential buyers on your behalf to help get
11.   Place your listing on my personal website                               you to the closing table
12.   Create an Individual property website for your listing
Home Staging
Eight seconds. That’s all it takes for most buyers to form a first opinion of your house.

It’s not long, so you need to make it count. Ideally, your home will impress and motivate a buyer to swiftly
make an offer before it’s gone from the market.

We are dedicated to selling your property at the best price possible in the shortest amount of time. Home
staging can help highlight your home’s best features, making it appeal to buyers’ senses and emotions.
Following simple exterior and interior design ideas and home-improvement suggestions such as the ones
found on page 43 of this presentation can maximize your home’s attractiveness and create a captivating
first impression.
How We Find Buyers
  For Your Home
Attracting Buyers
                                We have an aggressive strategy for attracting home buyers to
                                our listings. By distributing your listing information, along with
                                photographs, to a wide array of consumer websites, we
                                maximize every opportunity to attract qualified buyers.

                                In addition, you will have a clear view of the results of your
                                property’s online exposure. Detailed marketing reports will
                                provide you with valuable feedback on the traffic your property
                                is receiving from online real estate consumers!
                                Did you know...
                                • 90% of home buyers use the internet to search for a new home*
                                • 38 million home buyers search the internet each month for real
                                  estate information*
                                • One in three buyers find the house they ultimately purchase on
                                  the internet*
                                *2010 National Association of Realtors Profile of Home Buyers and Sellers


We get your property noticed!
A World Class Website
                                            century21.com
More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure
and will include detailed information about the property and the surrounding community.

Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers and
sellers, including:

•      An award-winning online marketing program helps drive over 2 million visitors to our site each month

•      A new expanded search that features one-click access to millions of listings

•      Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with
       multiple photos, property details, and open house information
A Powerful Web Presence
                 It’s an axiom as old as the industry itself - location is everything! That’s why we feature
                 all of our listings on many of the Internet’s most visited real estate websites, including:




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
Keeping You
                     Informed
                    Online Marketing
                        Summary
Our exclusive "Golden Ruler" tool is a listing
measurement device that provides reports on the
number of consumer views and leads on your online
property listing.



                             See Next Page!
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence




CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
A Powerful Web Presence – 500+ Websites!
AL   Alabama Web Page                 GA   The Tifton Gazette              MI   Grand Traverse Herald           OH   Chillicothe Homes for Sale     SC   Shemcreek                      TX      Pegasus News
AL   Classified Ad Network            GA   Valdosta Daily Times            MI   Livonia Homes for Sale          OH   Coshocton Homes for Sale       SC   Rock Hill Homes for Sale       TX      Star Community Newspapers
AL   Montgomery Homes for Sale        GA   Cordele Dispatch                MI   Monroe News                     OH   Lancaster Homes for Sale       SD   Sioux Falls Homes for Sale     TX      KVUE
AL   North Jefferson News             GU   Bridewater Homes for Sale       MI   The Record-Eagle
                                                                                                                OH   Newark Homes for Sale          TN   Clarksville Homes for Sale     TX      KXAN
AL   St. Clair News Aegis             HI   Honolulu Homes for Sale         MI   Port Huron Homes for Sale
AL   The Cullman Times                ID   KTVB                            MI   Wood TV                         OH   Zanesville Homes for Sale      TN   Citizen Tribune                TX      Hood Count News
AL   The Leeds News                   ID   2 News                          MN   ABC Newspapers                  OH   WDTN                           TN   Chatanooga.com                 TX      KDH Real Estate
AL   The News Courier                 ID   Zidaho                          MN   ER Star News                    OK   OklahomaCity.com               TN   Crossville Chronicle           TX      Get Homes Houston
AK   Anchorage Homes for Sale         ID   Boise Homes for Sale            MN   Home Magazine                   OK   Urban Tulsa                    TN   Jackson Homes for Sale         TX      Rockwall County Herald Banner
AZ   AZ ZapHomes                      IL   Belleville Homes for Sale       MN   Mankato Free Press              OK   Pauls Valley Daily Democrat    TN   Elk Valley Times               TX      Royse City Herald Banner
AZ   Phoenix Homes for Sale           IL   Chicago Homes for Sale          MN   The Land                        OK   Woodward News                  TN   Grundy County Herald           TX      Commerce Journal
AZ   The Phoenix                      IL   Commercial News                 MN   Southwest Homes Now             OK   Ft. Gibson Times               TN   Herald Chronicle               TX      Cedar Creek Pilot
AZ   West USA Realty                  IL   Effingham Daily News            MN   St. Cloud Homes for Sale
                                                                                                                OK   Hartshorne Sun                 TN   Murfreesboro Homes for Sale    TX      Athens Daily Review
AZ   Yuma.com                         IL   Mt. Vernon Register News        MN   This Week Live
AZ   Ztucson                          IL   Shelbyville Daily Union         MS   Biloxi Homes for Sale           OK   The Midwest City Sun           TN   Nashville Homes for Sale       TX      Cleburne Times Review
CA   The Bakersfield Californian      IL   Times-Leader                    MS   Hattiesburg Homes for Sale      OK   The American                   TN   Tullahoma News                 TX      Corsicana Daily Sun
CA   ASUN                             IN   Goshen News                     MS   Jackson Homes for Sale          OK   Tuttle Times                   TN   Manchester Times               TX      Gainesville Daily Register
CA   Bakersfield Homes                IN   Hendricks County Flyer          MS   Laurel Leader-Call              OK   Stilwell Democrat Journal      TN   Nashville Scene                TX      Greenville Herald Banner
CA   Coast Sider                      IN   The Herald Bulletin             MS   The Meridian Star               OK   Waurika News Democrat          TX   El Paso Homes for Sale         TX      The Huntsville Item
CA   Fresno Homes for Sale            IN   Indianapolis Homes for Sale     MS   Picayune Item                   OK   Westville Reporter             TX   Forth Worth Homes for Sale     TX      Jacksonville Daily Progress
CA   LA Weekly                        IN   Lafayette Homes for Sale        MS   The Poplarville Democrat        OK   The Ada Evening News           TX   Killeen Daily Herald           TX      Mineral Wells Index
CA   Los Angeles Homes for Sale       IN   Muncie Homes for Sale           MS   The Star Herald
                                                                                                                OK   Chickasha Express Star         TX   Pegasus News                   TX      The Orange Leader
CA   OC Weekly                        IN   Richmond Homes for Sale         MO   Kansas City Homes for Sale
CA   Monterey Homes for Sale          IN   XL Marketing                    MO   Springfield Homes for Sale      OK   Claremore Daily Progress       TX   Star Community Newspapers      TX      Palestine Herald-Press
CA   Phoenix REIC                     IN   Batesville Herald-Tribune       MO   Columbia Tribune                OK   The Duncan Banner              TX   KVUE                           TX      The Port Arthur News
CA   Oakland Home for Sale            IN   The Zionsville Times Sentinel   MO   Ozarks Home Hunter              OK   Edmond Sun                     TX   KXAN                           TX      San Marcos Daily Record
CA   Ramona Sentinel                  IN   Greensburg Daily News           MO   Real Estatest Joe               OK   Enid News & Eagle              TX   Hood Count News                TX      Weatherford Democrat
CA   San Mateo Homes for Sale         IN   The Evening News                MO   Lincoln County Journal          OK   The McAlester News Capital     OR   KGW                            UT      St. George Homes for Sale
CA   SDNN                             IN   Kokomo Tribune                  MO   RFT                             OK   The Muskogee Phoenix           OR   Best Buy Real Estate           VT      Burlington Homes for Sale
CA   Fremont Homes for Sale           IN   The Lebanon Reporter            MO   Real Estate Weekly KC           OK   The Norman Transcript          OR   KVAL                           VA      The Central Virginian
CA   SF Examiner                      IN   The Pharos-Tribune              MO   New Haven Leader
                                                                                                                OK   Pryor Daily Times              PA   Allentown Homes for Sale       VA      North Umberland Echo
CA   Pleasanton Homes for Sale        IN   The Tribune                     MO   Hermann Advertiser Courier
CA   Silvar                           IN   The Tribune Star                MO   Bowling Green Times             OK   The Stillwater Newspress       PA   State College Homes for Sale   VA      Northern Neck News
CA   Hayward Homes for Sale           IN   Washington Times Herald         MO   Elsberry Democrat               OK   Tahlequah Daily Press          PA   Erie Homes                     VA      NV Daily
CA   The Sun Chronical                IN   Rushville Republican            MO   Vandalia Leader                 OR   Salem Homes for Sale           PA   The Daily Item                 VA      Caroline Progress
CA   Palm Springs Homes for Sale      IN   Wish                            MO   Fireside Guard                  OR   Portland.com                   PA   The Danville News              VA      Gooch Land Courier
CA   Sacremento Homes for Sale        IN   WTHI                            MO   The Joplin Globe                OR   My Central Oregon              PA   Allied News                    VA      Wavy
CA   Salinas Homes for Sale           IN   WANE                            MT   Great Falls Homes for Sale      OR   KATU                           PA   The Tribune-Democrat           VA      Herald Progress
CA   Merced Homes for Sale            IN   WLFI                            MT   Southwest Montana Real Estate   OR   KGW                            PA   The Meadville Tribune          VA      Hampton Roads Homes for Sale
CA   San Jose Homes for Sale          IA   Ad Express & Daily Iowegian     NE   Plattsmouth Journal
                                                                                                                OR   Best Buy Real Estate           PA   New Castle News                VA      Staunton Homes for Sale
CA   San Luis Obispo Homes for Sale   IA   Des Moines Homes for Sale       NV   Las Vegas Sun
CA   Visalia Homes for Sale           IA   Iowa City Homes for Sale        NV   Reno Homes for Sale             OR   KVAL                           PA   The Herald                     WA      Bellingham Homes for Sale
CA   Modesto Homes for Sale           IA   Knoxville Journal Express       NH   Derry News/Weekender            PA   Allentown Homes for Sale       SC   Aiken Standard                 WA      Tacoma Homes for Sale
CA   Walnut Creek Homes for Sale      IA   Pella Chronicle                 NJ   Bridewater Homes for Sale       PA   State College Homes for Sale   SC   Beaufort Homes for Sale        WA      Olympia Homes for Sale
CO   Fort Collins Homes for Sale      IA   Clinton Herald                  NJ   Cherry Hill Homes for Sale      PA   Erie Homes                     SC   Columbia Homes for Sale        WA      Pasco-Kennewick Homes for Sale
CO   Grandjunction.com                IA   The Oskaloosa Herald            NJ   Morristown Homes for Sale       PA   The Daily Item                 SC   Greenville Homes for Sale      WA      KOMO News
CO   Westword                         IA   Ottumwa Daily Courier           NJ   Neptune Homes for Sale          PA   The Danville News              SC   Hilton Head Homes for Sale     WA      Spokesman Homes
CT   All About Darien                 KS   Farm Talk                       NJ   East Brunswick Homes for Sale   PA   Allied News                    SC   Myrtle Rock Homes for Sale     WA      GoSkagit
CT   American Towns                   KS   Wichita Homes for Sale          NJ   Press of Atlantic City
                                                                                                                PA   The Tribune-Democrat           SC   CCP                            WA      Seattle Weekly
CT   Hartford Homes for Sale          KY   Big Daily News                  NJ   Jersey Devil Homes
CT   Metro Hartford Homes             KY   Homebuyer KY                    NJ   North Jersey                    PA   The Meadville Tribune          SC   Shemcreek                      WA      King5
CT   WTNH                             KY   Grayson Journal Enquirer        NJ   Inside Today                    PA   New Castle News                SC   Rock Hill Homes for Sale       WA      KREM
DE   DE ZapHomes                      KY   The Sentinel Echo               NJ   Vineland Homes for Sale         PA   The Herald                     SD   Sioux Falls Homes for Sale     WA      Spokane.com
DE   Wilmington Homes for Sale        KY   Wayne County Outlook            NM   Las Cruces Homes for Sale       SC   Aiken Standard                 TN   Clarksville Homes for Sale     WADC    Washington Post
FL   Bradenton Homes for Sale         KY   Morehead News                   NM   KRGE                            SC   Beaufort Homes for Sale        TN   Citizen Tribune                WV      Huntington Homes for Sale
FL   St. Petersburg Times             KY   Olive Hill Times                NY   Binghamton Homes for Sale       SC   Columbia Homes for Sale        TN   Chatanooga.com                 WV      Herald Dispatch Homes
FL   Fort Lauderdale Homes for Sale   KY   McCreary County Record          NY   Elmira Homes for Sale           SC   Greenville Homes for Sale      OR   KGW                            WV      Montgomery Herald
FL   Miami New Times                  KY   The Independent                 NY   Ithaca Homes for Sale
                                                                                                                SC   Hilton Head Homes for Sale     OR   Best Buy Real Estate           WV      The Fayette Tribune
FL   Fort Myers Homes for Sale        KY   Times Tribune                   NY   Long Island Homes for Sale
FL   Fox 10 TV                        KY   Glasgow Daily Times             NY   Poughkeepsie Homes for Sale     SC   Myrtle Rock Homes for Sale     OR   KVAL                           WV      Princeton Times
FL   Melbourne Homes for Sale         KY   Richmond Register               NY   Rochester Homes for Sale        SC   CCP                            PA   Allentown Homes for Sale       WV      The Register Herald
FL   MicoHomes                        KY   Commonwealth Journal            NY   Residential NYC                 SC   Shemcreek                      PA   State College Homes for Sale   WV      Bluefield Daily Telegraph
CA   Merced Homes for Sale            KY   Lexington Homes for Sale        NY   Village Voice                   SC   Rock Hill Homes for Sale       PA   Erie Homes                     WV      Times West Virginian
CA   San Jose Homes for Sale          KY   Louisville Homes for Sale       NY   The Daily Star                  SD   Sioux Falls Homes for Sale     PA   The Daily Item                 WI      Fox 11 Online
CA   San Luis Obispo Homes for Sale   LA   Alexandria Homes for Sale       NY   The Press-Repulican             TN   Clarksville Homes for Sale     PA   The Danville News              WI      Appleton Homes for Sale
CA   Visalia Homes for Sale           LA   Lafayette Homes for Sale        NY   Cooperstown Crier               TN   Citizen Tribune                PA   Allied News                    WI      Green Bay Homes for Sale
CA   Modesto Homes for Sale           LA   Louisiana Press Journal         NY   Lockport Union-Sun & Journal
                                                                                                                TN   Chatanooga.com                 PA   The Tribune-Democrat           WI      Manitowoc Homes for Sale
CA   Walnut Creek Homes for Sale      LA   Opelausas Homes for Sale        NY   The Journal-Register
CO   Fort Collins Homes for Sale      LA   Monroe Homes for Sale           NY   Tonawanda News                  TN   Crossville Chronicle           PA   The Meadville Tribune          WI      Marshfield Homes for Sale
CO   Grandjunction.com                LA   New Orleans Home                NY   WIVB                            TN   Jackson Homes for Sale         PA   New Castle News                WI      Oshkosh Homes for Sale
CO   Westword                         LA   Shreveport Homes for Sale       NY   White Plains Homes for Sale     TN   Elk Valley Times               PA   The Herald                     WI      Sheboygan Homes for Sale
CT   All About Darien                 ME   Bangor Daily News               NC   Asheville Homes for Sale        TN   Grundy County Herald           SC   Aiken Standard                 WI      Stevens Point Homes for Sale
CT   American Towns                   ME   Maine Home Seller               NC   Charlotte Homes for Sale        OK   Tahlequah Daily Press          SC   Beaufort Homes for Sale        WI      Wausau Homes for Sale
CT   Hartford Homes for Sale          MD   Baltimore Homes for Sale        NC   Charlotte Homes for Sale        OR   Salem Homes for Sale           SC   Columbia Homes for Sale        WI      Wisconsin Homes for Sale
CT   Metro Hartford Homes             MD   Carroll County Times            NC   Raleigh Homes for Sale          OR   Portland.com                   SC   Greenville Homes for Sale      NAT’L   CNN Money
CT   WTNH                             MD   Cumberland Times News           NC   Salisbury Post
                                                                                                                OR   My Central Oregon              SC   Hilton Head Homes for Sale     NAT’L   CVHP
DE   DE ZapHomes                      MD   MD ZapHomes                     NC   Wavy
DE   Wilmington Homes for Sale        MD   Salisbury Homes for Sale        NC   Stanly News and Press           OR   KATU                           SC   Myrtle Rock Homes for Sale     NAT’L   Fizber
FL   Bradenton Homes for Sale         MA   Andover Townsman                NC   The Randolph Guide              OR   KGW                            SC   CCP                            NAT’L   Fox Business
FL   St. Petersburg Times             MA   Gloucester Daily Times          NC   The Daily Southerner            OR   Best Buy Real Estate           SC   Shemcreek                      NAT’L   Gazetter Mail Homes
FL   Fort Lauderdale Homes for Sale   MA   The Haverhill Gazette           OH   Cincinatti Homes for Sale       OR   KVAL                           SC   Rock Hill Homes for Sale       NAT’L   Gethomesh
FL   Miami New Times                  MA   The Salem News                  OH   Fremont Homes for Sale          PA   Allentown Homes for Sale       SD   Sioux Falls Homes for Sale     NAT’L   Intagent
FL   Fort Myers Homes for Sale        MA   The Daily News of Newburyport   OH   Mansfield Homes for Sale        PA   State College Homes for Sale   TN   Clarksville Homes for Sale     NAT’L   Kiplinger
FL   Fox 10 TV                        MA   The Eagle-Tribune               OH   Marion Homes for Sale           PA   Erie Homes                     TN   Citizen Tribune                NAT’L   Local.com
FL   Melbourne Homes for Sale         MA   WWLP                            OH   Port Clinton Homes for Sale
                                                                                                                PA   The Daily Item                 TN   Chatanooga.com                 NAT’L   Lycos Classifields
FL   MicoHomes                        MI   Battle Creek Homes for Sale     OH   Dayton.com
GA   Macon Homes for Sale             MI   Detroit Homes for Sale          OH   Fox Toledo                      PA   The Danville News              TN   Crossville Chronicle           NAT’L   Maineville
GA   The Moultrie Observer            MI   Lansing Homes for Sale          OH   The Star Beacon                 PA   Allied News                    TN   Jackson Homes for Sale         NAT’L   Media General
GA   Thomasville Times-Enterprise     MI   Livingston Homes for Sale       OH   Bucyrus Homes for Sale          PA   The Tribune-Democrat           TN   Elk Valley Times               NAT’L   Military.com
                                                                                                                PA   The Meadville Tribune          TN   Grundy County Herald           NAT’L   My Area Network
                                                                                                                PA   New Castle News                TN   Herald Chronicle               NAT’L   My Bank Loans
                                                                                                                PA   The Herald                     TN   Murfreesboro Homes for Sale    NAT’L   Parade
                                                                                                                SC   Aiken Standard                 TN   Nashville Homes for Sale       NAT’L   School Matters
                                                                                                                SC   Beaufort Homes for Sale        TN   Tullahoma News                 NAT’L   ShowMeLocal
                                                                                                                SC   Columbia Homes for Sale        TN   Manchester Times               NAT’L   US News and World Report
                                                                                                                SC   Greenville Homes for Sale      TN   Nashville Scene                NAT’L   Walmart
                                                                                                                SC   Hilton Head Homes for Sale     TX   El Paso Homes for Sale         NAT’L   WPRI
                                                                                                                SC   Myrtle Rock Homes for Sale     TX   Forth Worth Homes for Sale     NAT’L   Zilpy
                                                                                                                SC   CCP                            TX   Killeen Daily Herald
Search Engine Marketing
What does Search Engine Marketing (SEM) do?

                     • Drives more traffic to your web site by
                       paying for targeted keyword search
                       results with search engines.
                     • Brand, Generic, and Regional terms
                     • The CENTURY 21 National Marketing
                       team currently bidding on over 175,000
                       keywords
Online Banner Ads
CENTURY 21 ® Social Media
Ahead of the Real Estate Companies with Mobil Technology Apps, & Games!!



     The CENTURY 21 Smart Phone Apps
                                    New Mobile App allows consumers to
                                   search all IDX listings, and is available on
                                           all smartphone devices




                                             We City iPhone Game - Cutting
                                            Edge technology that will appear to
                                                 the younger generation
We Leverage Technology
                                                                to Get Your Home Sold
                                                             The tools and systems listed below collectively demonstrate
                                                             that the CENTURY 21 System uses every effective medium to
                                                                         find the right buyer for your house!


SOCIAL MEDIA
The CENTURY 21® system continues to be on the cutting edge of real estate marketing. We utilize social media channels like YouTube,
Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home. Facebook alone
has over 500 million monthly users.

CENTURY21.COM
Our consumer website offers state-of-the-art access to your property listing and includes photo descriptions and virtual tours as well as
neighborhood information to attract buyers.

MOBILE MARKETING
CENTURY 21 leverages mobile applications to make it convenient and easy for buyers to shop for CENTURY 21 listings on the go. From our iPhone
app to accessing www.century21.com via mobile devices, CENTURY 21 is bringing your listing to thousands of online customers.

LEADROUTER
The CENTURY 21 LeadRouter System is a software application empowering CENTURY 21 agents to receive buyer leads for your property
instantaneously wherever they are. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond
immediately. This means that buyers interested in your property will be able to reach me quickly.

VIDEO TOURS
Giving potential buyers a virtual walk-through can help your home stand out from the competition.

OPEN HOUSE PLANNER
A helpful tool that helps buyers plan a day of open house tours.
Relocation Services

Most anywhere you live or almost anywhere in the world you are    Moving out of the area?
moving to, we can assist in finding a great CENTURY 21® Office    We are connected to thousands of CENTURY 21 Offices located
and an experienced sales professional.                            in over 70 countries around the world. Whether you are moving
                                                                  across the state, the country or the world, we can help:
We offer the ultimate in relocation services. We can:
                                                                  • Connect you with a professional CENTURY 21 Sales agent at
• Send you a customized relocation packet designed to meet          your destination
     your specific needs, including community and school          • Provide a detailed market analysis of your current home
     information                                                  • Coordinate the sale of your current home and the purchase of
• Provide cost of living analysis                                   your new home
• Select an experienced CENTURY 21 Sales associate, trained in    • Work with mortgage services including obtaining loan pre-
  relocation services, to represent you                             approval for your new home
• Provide mortgage service information, including loan pre-       • Work hand-in-hand with your Corporate Relocation Program
  approval
• Help you get to know the community you are moving to
• Provide a city-to-city comparison of your current location to
   your new location
Market Overview.
Determining
                                                               the value of
                                                               your home

A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and
characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is
similar properties in your area.
THE FOLLOWING ARE A FEW THINGS TO KEEP IN MIND ABOUT PRICING:

• Realistic pricing will achieve maximum price in a reasonable time

• The market determines the price

• The cost of improvements are almost always more than the added value

• Houses that remain on the market for a long time do not get shown

• A house that is priced right from the beginning typically achieves the highest proceeds
Factors that Influence the Value of your home
                          FACTORS THAT HAVE NO IMPACT ON THE
                          CURRENT VALUE OF YOUR HOME:

                          • What you paid for it

                          • Your Investment in the property (such as baths
                            or kitchen upgrades, etc)

                          • What you want to net from the sale

                          • What those outside the industry believe the
                            property is worth
Pricing Your Home To Sell
Intelligent Pricing                                     Activity vs. Timing
By pricing your property at                             A property attracts the most
market value, you expose it to a                        attention, excitement and interest
much greater percentage of                              from the real estate community and
prospective buyers.                                     potential buyers when it is first listed
                                                        on the market.
This increases your chances for
a sale while ensuring a final sale                      Improper pricing at the time of initial
price that properly reflects the                        listing misses out on this peak interest
market value of your home.                              period and may result in your
                                                        property languishing on the market.


The Effect of Overpricing
Improper pricing may lead to a below market value
sale price, or even worse, no sale at all.

Your home has the highest chances for a fruitful sale
when it is new on the market and the price is
reasonably established
Next Steps
What to Have Ready       Prior year tax bill
                         Survey

to List Your Property
                         Account numbers for mortgage
                         3 copies of the key to the front door
                         Invoices for repairs or improvements to the property
                         A list of inclusions and exclusions in the sale
                         Any interior or exterior pictures of the property
                         Declarations/Covenants/Deed Restrictions (if
                          applicable)
                         Utility bills, actual monthly costs or monthly budget
                         Information on special assessments (if applicable)
                         Homeowners/Condominium association information (if
                          applicable)
                                • Amount
                                • Company
                                • Address
                                • Contact name
                                • Phone number
Now is a good time to consider:
1. A Pre-Sale home inspection to uncover any hidden                                   3. The Move Included Program:
       issues before showing
                                                                                           • Partners with United and Mayflower movers to
2. CENTURY 21® Home Protection Plan                                                              eliminate a buyer's time consuming process
      • Give buyers peace of mind                                                                of finding a reliable moving company
      • Sell your home faster                                                              • Provides additional marketing support for your
      • Get closer to your asking price                                                          property listing through branded and
                                                                                                 personalized marketing collateral
        Homes with a protection plan                                                       • Makes your home more desirable than those
            • Sell an average of 23 days faster*                                                 properties not offering this buyer incentive
            • Sell an average of 4% higher at closing*
            • Sell .63% closer to the list price*
*As reported in the survey A Study of Homeowners’ Appliance and Home System Service
Experiences, Decision Analyst (2008) and reprinted with their written permission.
My Commitment to You
In the preceding pages I have provided you with an outline of my expertise and that of my
company. I have also demonstrated why CENTURY 21 AllPoints Realty and I are the best choice to
market and sell your home. I would like to extend my personal and professional commitment to
you.

             As your CENTURY 21 Agent, I will:
               • Provide you with excellent service and support
               • Communicate with you every step of the way
               • Represent your interests ethically and professionally
               • Make every effort to sell your home promptly and at a fair price


                          Let me go to work for you now!
                                             Steven Miller
                                             Director of Career Development
                                             117 North Main Street, Southington CT
                                             477 South Broad Street, Meriden CT
                                             265 East Main Street, Branford CT
                                             265 Hazard Avenue, Enfield CT
                                             Phone 800.525.7793 Ext. 1015
                                             stevenmiller23@gamil.com
Steven miller marketing plan
Steven miller marketing plan
Seller Resources
Staging Your Home Checklist
When it comes time to prepare your home for showing you might want to consider
hiring a professional to help. If you choose to do it yourself here are some tips for
you to think about. In doing this, you will be ahead of most of the sellers already on
the market in the way your home shows.



 INSIDE
         Clear all unnecessary objects from furniture
          throughout the house
         Clear all unnecessary objects from the kitchen
          countertops
                                                                      OUTSIDE
         In the bathroom, remove items from the
          countertops, tubs, shower stalls and commode                      Go around perimeter of the house and remove
          tops                                                               all garbage cans, discarded wood scraps, extra
         Be sure that the bathroom tubs, tile, sinks, shower                building materials, etc, into the garage or trash
          floor and ceiling and toilet bowls are free of                    Check gutters and/or roof for leaks and/or dry rot
          mildew and look sparkling clean                                   Weed and then mulch all planting areas
         Rearrange or remove some of the furniture if                      Clear patios and decks of all small items, such as
          necessary                                                          small planters, flowerpots, charcoal, barbecues,
         Take down or rearrange pictures or objects on                      toys, etc
          walls
                                                                            Check paint condition on the house, especially
         Patch and paint where necessary
         Review the house inside room by room, and:                         the front door and trim
          - Paint any room needing paint                                    Review if shutters, shingles, stone or bricks need
          - Clean carpets and vacuum drapes that need it                     replacing
          - Clean windows and cobwebs from ceilings and chandeliers         Check exterior stairs and handrails; walkways,
         Make sure the closets and garage are not “too full”                screens, screen doors
         Replace burned out light bulbs and repair any
          faulty switches                                             IN GENERAL
         Repairs and improvements will facilitate a sale                   Try to look at your house “through a buyer’s eyes”
          being made
                                                                             as though you have never seen it before
         Make certain all rooms are odor-free
Moving Checklist
6-8 WEEKS BEFORE MOVING DAY
       Set the date
       Interview moving companies and get estimates
       Get costs from truck rental companies if you are
        planning to move yourself
       Inventory household goods
       Choose a mover
                                                            2 WEEKS BEFORE MOVING DAY
AT LEAST 4 WEEKS BEFORE MOVING DAY                                 Return any borrowed or rented items
        Contact utility companies to arrange for                   - Cable Boxes
         transfer or shut off                                       - Furniture
        File change of address forms                               - Library books
         - Don’t forget to notify creditors and anyone              - Etc.
         else who sends you monthly mail or                        Pick up any personal items
         publications                                               - Cleaning
        Notify friends and family of new address                   - Tools
        Start organizing items to be moved or packed               - Etc.
         - Fragile vs. non-fragile                                 Begin to clear out refrigerator and freezer
         - Immediate need in new home                       1 WEEKS BEFORE MOVING DAY
         Kitchen items                                            Confirm arrangements with the movers
         Clothing                                                 Notify friends and neighbors that you may need
         Toiletries                                                their help
         Tools                                                    Make arrangements for care of small children
        Hold a yard sale to get rid of unnecessary items           and pets for the day
         and junk
Moving Checklist (continued)
    1 DAY BEFORE MOVING                                    DELIVERY DAY
           Make sure each person has a bag packed for           Make sure you understand how mover expects
            essentials at the new address                         to be paid
           Defrost refrigerator/freezer                         Supervise unloading and any unpacking
           Confirm arrival time of movers                       Confirm receipt of all items on inventory sheets
                                                                 Welcome to your new home!
    DAY OF THE MOVE
           Get an early start
           Make sure movers have your contact
            information during the move
           Be available to movers for questions
           Perform final check of the home once movers
            have left
            - Make sure any appliances left behind are
              turned off
            - Be sure to leave keys and garage door
              openers
           All rooms should be at least broom clean and
            prepared for buyer walk through inspection
Notes/Questions
•

•

•

•

•

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Steven miller marketing plan

  • 1. Real Estate Services Proposal Prepared Especially for: Steven Miller You! Director of Career Development 117 North Main Street, Southington CT 477 South Broad Street, Meriden CT 265 East Main Street, Branford CT 265 Hazard Avenue, Enfield CT Phone 800.525.7793 Ext. 1015 stevenmiller23@gamil.com
  • 2. Dear Sir or Madam, Let me begin by thanking you for the opportunity to deliver my presentation on how CENTURY 21 AllPoints Realtyand I are best positioned to market and sell your home. The information contained in the following pages will demonstrate our knowledge, expertise and commitment to making your home selling experience a complete success. CENTURY 21 AllPoints Realty has successfully represented buyers and sellers in your neighborhood and we believe that we know what is important to you during this process: 1. That the selling process runs smoothly without hassles 2. That your agent keeps you informed of all vital information throughout the sale 3. That your home sells quickly 4. That you receive the best possible price and terms for your home I look forward to working with you as we achieve the goals above. Sincerely, Steven Miller
  • 3. The Purpose of this Presentation • Familiarize you with the selling process • Provide you with details on my experience and the CENTURY 21® Brand • Develop a customized marketing plan for your home • Share current real estate information on your local area • Determine an initial market position for your home • Leave you with some resource information and sample forms • Reinforce our commitment to your goals • Answer any questions you may have
  • 5. CENTURY 21® at a Glance There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries through a network of more than 120,000 real estate professionals. • Founded in 1971 • Part of the Realogy Franchise Group • Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization • Operate in approximately 8,000 offices around the world • Considered “the most recognized name in real estate,”* ours is the brand that comes to mind most when consumers think of real estate services We strive every day to better understand your needs to help you complete a successful transaction for your home. We embrace your goals as our own. This is why the CENTURY 21 System is “The Gold Standard.” *Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 903 respondents at a 95% confidence level with a margin of error of +/- 3.3%. The study was conducted between March 16 and November 15, 2009 by Millward Brown, a leading global market research organization.
  • 6. As a CENTURY 21® professional I will...  Provide you with professional, personalized service  Monitor details and coordinate marketing activities Marketing for the sale of your home  Show your property to qualified buyers  Present all written offers  Facilitate the closing Our proven Marketing System also offers traditional and proprietary marketing tools, systems and services to help get your home sold, including:  Website Listing Distribution Network  National Advertising CENTURY 21 Internet Marketing Program:  Local Advertising  www.century21.com  Global Referral Network www.century21espanol.com  Seller Service Pledge®  Neighborhood Profiles  Mortgage℠ Services  Targeted E-mail Communication  Preferred Client Club Marketing  Social Media Website  Direct Mail Marketing - Facebook  Fine Homes & Estates Digital Magazine - Twitter  Buyer lead distribution program - YouTube (LeadRouter) - Flickr  Client lead reporting tool (Golden Ruler)
  • 7. An Industry Leader For the past decade, CENTURY 21® has reigned as the nation’s most recognized brand in real estate! LEADER IN BRAND AWARENESS* For the past decade the CENTURY 21 System continues to hold the strongest presence in the category. With almost universal brand awareness the CENTURY 21 System enjoys the highest brand awareness level when compared to any other real estate organization surveyed. THE MOST RECOGNIZED NAME IN REAL ESTATE* Consumers continue to identify CENTURY 21 as “the most recognized name in real estate.” Adults surveyed singled out CENTURY 21 by almost 10 percentage points more than the nearest competitor. AT THE TOP FOR LIKELIHOOD TO RECOMMEND* The CENTURY 21 system continues to be one of the top brands leading the industry on likelihood to recommend. *Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 903 respondents at a 95% confidence level with a margin of error of +/- 3.3%. The study was conducted between March 16 and November 15, 2009 by Millward Brown, a leading global market research organization.
  • 8. Our Agents Stand Out from the Crowd • Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field • Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you with relevant information • Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals UNPARALLELED AGENT EDUCATION Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of training and skill development programs, designed to help us stay at the top of our game. A TRUE PARTNER Real estate transactions are a big deal with many moving parts. The details can get unwieldy without the right support. CENTURY 21 Agents know that buying a home can be the culmination of a life-long dream, and will help you manage the details with the right support. *Training Magazines Top 125 for 7 of the last 10 years
  • 9. Celebrating Three Decades of Caring For 30 years, the CENTURY 21® System has been a proud philanthropic partner of Easter Seals®. Our brokers, agents and employees have worked together to raise over $100 million in support of the Easter Seals mission: to help improve the lives of children and adults with disabilities. As one of Easter Seals’ largest corporate sponsors, the CENTURY 21 System is proud of the long-standing relationship we have with this charity. CLOSINGS FOR KIDS CENTURY 21 supports a program called “Closings for Kids”, where every one of our agents has the ability to sign up to donate a portion of their commission from every closing to their local Easter Seals Chapter. So when clients choose an agent who participates in Closings for Kids, they will be helping to support their local Easter Seals organization directly through their agent.
  • 10. Our Offices Under Regional President Beverly A. Peterson
  • 11. IN 2008 - 2010 Under Beverly A. Peterson we were the #1 CENTURY 21 Office in Connecticut! 2011 Year to Date We Are # 1 in Central New England!
  • 13. A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again! Market Share Century 21 AllPoints Realty 2009 Page 13
  • 15. Offices Under President & CEO Beverly A. Peterson Southington, CT Office Meriden, CT Office Branford, CT Office 117 North Main Street 477 South Broad Street 265 East Main Street Southington, CT 06489 Meriden, CT 06450 Branford, CT 06405 Phone: 203-481-7247 Phone: 860-621-8378 Phone:203- 634-1876 Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-481-4075 Fax: 860-276-8032 Fax: 203-237-4142 C21 AllPoints Realty Enfield, CT Office The Real Estate Career Development Center Development Center 265 Hazard Avenue 143 North Main Street Enfield, CT 06082 Pre-License School 143 North Main Street Phone: 860-378-1456 Phone: 860.745.2121 Toll Free:1-800-525-7793 Fax: 860-763-1445 Phone: 860-378-1479 Fax: 860-276-0369 Fax: 860-276-0369
  • 16. Southington Southington, CT Office 117 North Main Street Southington, CT 06489 Toll Free:1-800-525-7793 www.cthomeseekers.com Beverly Peterson Broker / Owner
  • 17. Branford CENTURY 21 AllPoints Realty 265 East Main Street Branford, CT 06405 www.cthomeseekers.com Ryan Peterson General Manager Call For a Free Trend Analysis Report on Your Neighborhood! Serving the Great State of Connecticut
  • 18. Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793 Our Purpose Fax: 203-237-4142 To establish lifelong relationships with the families and households in our marketplaces by providing sound advice, outstanding service and reliable results when it comes to any of their real estate needs. Kelly Peterson Coach & Manager of the Meriden Office 203-634-1876 Serving the Great State of Connecticut www.cthomeseekters.com
  • 19. Enfield CENTURY 21 AllPoints Realty 265 Hazard Avenue Enfield CT Phone 860.745.2121 Toll Free: 800.525.7793 www.c21allpointsrealty.com Beverly Peterson President & CEO Ryan Peterson General Manager
  • 20. The Career Center, New Homes Div. & Strategic Marketing Jodi Tussing Coaching and Training for all of the Century Career Development 21 AllPoints Realty Realtors On: Director • New Construction New Homes & Strategic Marketing •Advanced CMA workshops for target marketing and statistics •Technology including Social Networking •Online Slide Show Presentations The Training Center 143 North Main Street •Foreclosures purchasing at Auctions Southington, CT 06489 Phone: 860-621-8378 •Short Sale & Commercial Training through Toll Free:1-800-525-7793 C21 Corporate, work shops and online. Fax: 860-276-0369 •Century 21 Corporate Partnership Coaching PEP •Century 21 Online Sessions •Sales Technique Workshops & and MORE!
  • 21. Call Center Open 7 Days a Week to Capture All Calls and Internet Leads, and to set up showings on company listings. While we are doing what we do, leads that come in on the sale of your home, won’t fall through the cracks! 1. Capture Lead - Transfer to Agent who knows the most about that property 2. Record and put in a follow up plan based on agent feedback. 3. Incubate leads – good service – more sales
  • 24. Our Commitment to You Seller Service Pledge As an independently owned and operated CENTURY 21® Office, we are dedicated to providing you with service that is professional, courteous and responsive in helping you market your property. To fulfill this commitment, we agree to provide you with the following services: 1. Dedicate ourselves to making the process of selling your home as easy and successful as possible 2. Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate practices 3. Hold your best interests in the highest regard throughout the process 4. Value and respect your time, being as efficient and effective as possible 5. Understand your needs and respond quickly 6. Utilize my knowledge, resources and training to best serve you 7. Provide regular progress reports throughout the process and discuss with you comments received about your property 8. Explain each step of the process and act as a guide to help you make informed decisions 9. Make recommendations to enhance the marketability of your property 10. Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your home and receive the value it deserves 11. Review various financing alternatives 12. Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to help best market your property 13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances 14. Post your property on century21.com, a site which receives millions of visitors each month 15. Explain local real estate procedures and regulations 16. Show your property to potential buyers 17. Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world 18. Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 8,000 offices worldwide 19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all implications prior to the acceptance of any offer 20. Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process will be monitored as permitted by law or local practice 21. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location
  • 25. Quality Service Quality service is my goal. After each sale, to help us maintain a high level of customer service, we invite our clients to complete a Quality Service Survey and return it to an independent research group.
  • 27. Steps and Strategies for Successful Selling Selling Process: The Basics  Choose the right agent  Set a fair price - Use a Comparative Market Analysis  Sign the Listing Agreement  Prepare your home for prospective buyers - Neat and clean and repaired or painted where necessary  Agree on a Marketing Plan relevant to today’s market - Advertise heavily where the buyers are - online 90% of all buyers use the Internet in their search process* - Hold an Open House  Present all offers  Negotiate the Selling Price  Buyer Home Inspections  Close the deal * Source: 2010 NAR Profile of Homebuyers and Sellers
  • 28. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. 1. Recommend a pre-listing inspection and hiring a 13. Prepare full color property flyers and brochures to showcase professional home staging service your home to buyers and other agents 2. Develop a Comparative Market Analysis (CMA) 14. Offer the CENTURY 21 Home Protection Plan that can help 3. Create a photo slideshow or virtual tour to post on listing attract buyers to your property websites 15. Schedule email marketing pieces to my entire list of contacts 4 Enter your listing into local Multiple Listing Service and past clients as well as area REALTORS® 5 Place the CENTURY 21® “For Sale” yard sign 16. Print (newspaper) and direct mail advertising in our local 6. Announce your listing to Agents in my office and other area CENTURY 21 Offices in the area - Just Listed Cards 7. Place a “Lock Box” on your door to provide easy access for - Open House Cards other agents 17. Hold an Open House for area REALTORS and the public 8. Place your listing on our century21.com website 18. Tour your home with prospective buyers 9. Distribute your listing to hundreds of Listing Partners 19. Provide you with constant feedback from buyer showings 10. Place your listing on social media sites like Facebook, Twitter 20. Send you weekly online activity reports on your property and YouTube 21. Negotiate with potential buyers on your behalf to help get 11. Place your listing on my personal website you to the closing table 12. Create an Individual property website for your listing
  • 29. Home Staging Eight seconds. That’s all it takes for most buyers to form a first opinion of your house. It’s not long, so you need to make it count. Ideally, your home will impress and motivate a buyer to swiftly make an offer before it’s gone from the market. We are dedicated to selling your property at the best price possible in the shortest amount of time. Home staging can help highlight your home’s best features, making it appeal to buyers’ senses and emotions. Following simple exterior and interior design ideas and home-improvement suggestions such as the ones found on page 43 of this presentation can maximize your home’s attractiveness and create a captivating first impression.
  • 30. How We Find Buyers For Your Home
  • 31. Attracting Buyers We have an aggressive strategy for attracting home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of consumer websites, we maximize every opportunity to attract qualified buyers. In addition, you will have a clear view of the results of your property’s online exposure. Detailed marketing reports will provide you with valuable feedback on the traffic your property is receiving from online real estate consumers! Did you know... • 90% of home buyers use the internet to search for a new home* • 38 million home buyers search the internet each month for real estate information* • One in three buyers find the house they ultimately purchase on the internet* *2010 National Association of Realtors Profile of Home Buyers and Sellers We get your property noticed!
  • 32. A World Class Website century21.com More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure and will include detailed information about the property and the surrounding community. Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers and sellers, including: • An award-winning online marketing program helps drive over 2 million visitors to our site each month • A new expanded search that features one-click access to millions of listings • Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with multiple photos, property details, and open house information
  • 33. A Powerful Web Presence It’s an axiom as old as the industry itself - location is everything! That’s why we feature all of our listings on many of the Internet’s most visited real estate websites, including: CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 34. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 35. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 36. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 37. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 38. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 39. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 40. Keeping You Informed Online Marketing Summary Our exclusive "Golden Ruler" tool is a listing measurement device that provides reports on the number of consumer views and leads on your online property listing. See Next Page!
  • 41. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 42. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 43. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 44. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 45. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 46. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 47. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 48. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 49. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 50. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 51. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 52. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 53. A Powerful Web Presence CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
  • 54. A Powerful Web Presence – 500+ Websites! AL Alabama Web Page GA The Tifton Gazette MI Grand Traverse Herald OH Chillicothe Homes for Sale SC Shemcreek TX Pegasus News AL Classified Ad Network GA Valdosta Daily Times MI Livonia Homes for Sale OH Coshocton Homes for Sale SC Rock Hill Homes for Sale TX Star Community Newspapers AL Montgomery Homes for Sale GA Cordele Dispatch MI Monroe News OH Lancaster Homes for Sale SD Sioux Falls Homes for Sale TX KVUE AL North Jefferson News GU Bridewater Homes for Sale MI The Record-Eagle OH Newark Homes for Sale TN Clarksville Homes for Sale TX KXAN AL St. Clair News Aegis HI Honolulu Homes for Sale MI Port Huron Homes for Sale AL The Cullman Times ID KTVB MI Wood TV OH Zanesville Homes for Sale TN Citizen Tribune TX Hood Count News AL The Leeds News ID 2 News MN ABC Newspapers OH WDTN TN Chatanooga.com TX KDH Real Estate AL The News Courier ID Zidaho MN ER Star News OK OklahomaCity.com TN Crossville Chronicle TX Get Homes Houston AK Anchorage Homes for Sale ID Boise Homes for Sale MN Home Magazine OK Urban Tulsa TN Jackson Homes for Sale TX Rockwall County Herald Banner AZ AZ ZapHomes IL Belleville Homes for Sale MN Mankato Free Press OK Pauls Valley Daily Democrat TN Elk Valley Times TX Royse City Herald Banner AZ Phoenix Homes for Sale IL Chicago Homes for Sale MN The Land OK Woodward News TN Grundy County Herald TX Commerce Journal AZ The Phoenix IL Commercial News MN Southwest Homes Now OK Ft. Gibson Times TN Herald Chronicle TX Cedar Creek Pilot AZ West USA Realty IL Effingham Daily News MN St. Cloud Homes for Sale OK Hartshorne Sun TN Murfreesboro Homes for Sale TX Athens Daily Review AZ Yuma.com IL Mt. Vernon Register News MN This Week Live AZ Ztucson IL Shelbyville Daily Union MS Biloxi Homes for Sale OK The Midwest City Sun TN Nashville Homes for Sale TX Cleburne Times Review CA The Bakersfield Californian IL Times-Leader MS Hattiesburg Homes for Sale OK The American TN Tullahoma News TX Corsicana Daily Sun CA ASUN IN Goshen News MS Jackson Homes for Sale OK Tuttle Times TN Manchester Times TX Gainesville Daily Register CA Bakersfield Homes IN Hendricks County Flyer MS Laurel Leader-Call OK Stilwell Democrat Journal TN Nashville Scene TX Greenville Herald Banner CA Coast Sider IN The Herald Bulletin MS The Meridian Star OK Waurika News Democrat TX El Paso Homes for Sale TX The Huntsville Item CA Fresno Homes for Sale IN Indianapolis Homes for Sale MS Picayune Item OK Westville Reporter TX Forth Worth Homes for Sale TX Jacksonville Daily Progress CA LA Weekly IN Lafayette Homes for Sale MS The Poplarville Democrat OK The Ada Evening News TX Killeen Daily Herald TX Mineral Wells Index CA Los Angeles Homes for Sale IN Muncie Homes for Sale MS The Star Herald OK Chickasha Express Star TX Pegasus News TX The Orange Leader CA OC Weekly IN Richmond Homes for Sale MO Kansas City Homes for Sale CA Monterey Homes for Sale IN XL Marketing MO Springfield Homes for Sale OK Claremore Daily Progress TX Star Community Newspapers TX Palestine Herald-Press CA Phoenix REIC IN Batesville Herald-Tribune MO Columbia Tribune OK The Duncan Banner TX KVUE TX The Port Arthur News CA Oakland Home for Sale IN The Zionsville Times Sentinel MO Ozarks Home Hunter OK Edmond Sun TX KXAN TX San Marcos Daily Record CA Ramona Sentinel IN Greensburg Daily News MO Real Estatest Joe OK Enid News & Eagle TX Hood Count News TX Weatherford Democrat CA San Mateo Homes for Sale IN The Evening News MO Lincoln County Journal OK The McAlester News Capital OR KGW UT St. George Homes for Sale CA SDNN IN Kokomo Tribune MO RFT OK The Muskogee Phoenix OR Best Buy Real Estate VT Burlington Homes for Sale CA Fremont Homes for Sale IN The Lebanon Reporter MO Real Estate Weekly KC OK The Norman Transcript OR KVAL VA The Central Virginian CA SF Examiner IN The Pharos-Tribune MO New Haven Leader OK Pryor Daily Times PA Allentown Homes for Sale VA North Umberland Echo CA Pleasanton Homes for Sale IN The Tribune MO Hermann Advertiser Courier CA Silvar IN The Tribune Star MO Bowling Green Times OK The Stillwater Newspress PA State College Homes for Sale VA Northern Neck News CA Hayward Homes for Sale IN Washington Times Herald MO Elsberry Democrat OK Tahlequah Daily Press PA Erie Homes VA NV Daily CA The Sun Chronical IN Rushville Republican MO Vandalia Leader OR Salem Homes for Sale PA The Daily Item VA Caroline Progress CA Palm Springs Homes for Sale IN Wish MO Fireside Guard OR Portland.com PA The Danville News VA Gooch Land Courier CA Sacremento Homes for Sale IN WTHI MO The Joplin Globe OR My Central Oregon PA Allied News VA Wavy CA Salinas Homes for Sale IN WANE MT Great Falls Homes for Sale OR KATU PA The Tribune-Democrat VA Herald Progress CA Merced Homes for Sale IN WLFI MT Southwest Montana Real Estate OR KGW PA The Meadville Tribune VA Hampton Roads Homes for Sale CA San Jose Homes for Sale IA Ad Express & Daily Iowegian NE Plattsmouth Journal OR Best Buy Real Estate PA New Castle News VA Staunton Homes for Sale CA San Luis Obispo Homes for Sale IA Des Moines Homes for Sale NV Las Vegas Sun CA Visalia Homes for Sale IA Iowa City Homes for Sale NV Reno Homes for Sale OR KVAL PA The Herald WA Bellingham Homes for Sale CA Modesto Homes for Sale IA Knoxville Journal Express NH Derry News/Weekender PA Allentown Homes for Sale SC Aiken Standard WA Tacoma Homes for Sale CA Walnut Creek Homes for Sale IA Pella Chronicle NJ Bridewater Homes for Sale PA State College Homes for Sale SC Beaufort Homes for Sale WA Olympia Homes for Sale CO Fort Collins Homes for Sale IA Clinton Herald NJ Cherry Hill Homes for Sale PA Erie Homes SC Columbia Homes for Sale WA Pasco-Kennewick Homes for Sale CO Grandjunction.com IA The Oskaloosa Herald NJ Morristown Homes for Sale PA The Daily Item SC Greenville Homes for Sale WA KOMO News CO Westword IA Ottumwa Daily Courier NJ Neptune Homes for Sale PA The Danville News SC Hilton Head Homes for Sale WA Spokesman Homes CT All About Darien KS Farm Talk NJ East Brunswick Homes for Sale PA Allied News SC Myrtle Rock Homes for Sale WA GoSkagit CT American Towns KS Wichita Homes for Sale NJ Press of Atlantic City PA The Tribune-Democrat SC CCP WA Seattle Weekly CT Hartford Homes for Sale KY Big Daily News NJ Jersey Devil Homes CT Metro Hartford Homes KY Homebuyer KY NJ North Jersey PA The Meadville Tribune SC Shemcreek WA King5 CT WTNH KY Grayson Journal Enquirer NJ Inside Today PA New Castle News SC Rock Hill Homes for Sale WA KREM DE DE ZapHomes KY The Sentinel Echo NJ Vineland Homes for Sale PA The Herald SD Sioux Falls Homes for Sale WA Spokane.com DE Wilmington Homes for Sale KY Wayne County Outlook NM Las Cruces Homes for Sale SC Aiken Standard TN Clarksville Homes for Sale WADC Washington Post FL Bradenton Homes for Sale KY Morehead News NM KRGE SC Beaufort Homes for Sale TN Citizen Tribune WV Huntington Homes for Sale FL St. Petersburg Times KY Olive Hill Times NY Binghamton Homes for Sale SC Columbia Homes for Sale TN Chatanooga.com WV Herald Dispatch Homes FL Fort Lauderdale Homes for Sale KY McCreary County Record NY Elmira Homes for Sale SC Greenville Homes for Sale OR KGW WV Montgomery Herald FL Miami New Times KY The Independent NY Ithaca Homes for Sale SC Hilton Head Homes for Sale OR Best Buy Real Estate WV The Fayette Tribune FL Fort Myers Homes for Sale KY Times Tribune NY Long Island Homes for Sale FL Fox 10 TV KY Glasgow Daily Times NY Poughkeepsie Homes for Sale SC Myrtle Rock Homes for Sale OR KVAL WV Princeton Times FL Melbourne Homes for Sale KY Richmond Register NY Rochester Homes for Sale SC CCP PA Allentown Homes for Sale WV The Register Herald FL MicoHomes KY Commonwealth Journal NY Residential NYC SC Shemcreek PA State College Homes for Sale WV Bluefield Daily Telegraph CA Merced Homes for Sale KY Lexington Homes for Sale NY Village Voice SC Rock Hill Homes for Sale PA Erie Homes WV Times West Virginian CA San Jose Homes for Sale KY Louisville Homes for Sale NY The Daily Star SD Sioux Falls Homes for Sale PA The Daily Item WI Fox 11 Online CA San Luis Obispo Homes for Sale LA Alexandria Homes for Sale NY The Press-Repulican TN Clarksville Homes for Sale PA The Danville News WI Appleton Homes for Sale CA Visalia Homes for Sale LA Lafayette Homes for Sale NY Cooperstown Crier TN Citizen Tribune PA Allied News WI Green Bay Homes for Sale CA Modesto Homes for Sale LA Louisiana Press Journal NY Lockport Union-Sun & Journal TN Chatanooga.com PA The Tribune-Democrat WI Manitowoc Homes for Sale CA Walnut Creek Homes for Sale LA Opelausas Homes for Sale NY The Journal-Register CO Fort Collins Homes for Sale LA Monroe Homes for Sale NY Tonawanda News TN Crossville Chronicle PA The Meadville Tribune WI Marshfield Homes for Sale CO Grandjunction.com LA New Orleans Home NY WIVB TN Jackson Homes for Sale PA New Castle News WI Oshkosh Homes for Sale CO Westword LA Shreveport Homes for Sale NY White Plains Homes for Sale TN Elk Valley Times PA The Herald WI Sheboygan Homes for Sale CT All About Darien ME Bangor Daily News NC Asheville Homes for Sale TN Grundy County Herald SC Aiken Standard WI Stevens Point Homes for Sale CT American Towns ME Maine Home Seller NC Charlotte Homes for Sale OK Tahlequah Daily Press SC Beaufort Homes for Sale WI Wausau Homes for Sale CT Hartford Homes for Sale MD Baltimore Homes for Sale NC Charlotte Homes for Sale OR Salem Homes for Sale SC Columbia Homes for Sale WI Wisconsin Homes for Sale CT Metro Hartford Homes MD Carroll County Times NC Raleigh Homes for Sale OR Portland.com SC Greenville Homes for Sale NAT’L CNN Money CT WTNH MD Cumberland Times News NC Salisbury Post OR My Central Oregon SC Hilton Head Homes for Sale NAT’L CVHP DE DE ZapHomes MD MD ZapHomes NC Wavy DE Wilmington Homes for Sale MD Salisbury Homes for Sale NC Stanly News and Press OR KATU SC Myrtle Rock Homes for Sale NAT’L Fizber FL Bradenton Homes for Sale MA Andover Townsman NC The Randolph Guide OR KGW SC CCP NAT’L Fox Business FL St. Petersburg Times MA Gloucester Daily Times NC The Daily Southerner OR Best Buy Real Estate SC Shemcreek NAT’L Gazetter Mail Homes FL Fort Lauderdale Homes for Sale MA The Haverhill Gazette OH Cincinatti Homes for Sale OR KVAL SC Rock Hill Homes for Sale NAT’L Gethomesh FL Miami New Times MA The Salem News OH Fremont Homes for Sale PA Allentown Homes for Sale SD Sioux Falls Homes for Sale NAT’L Intagent FL Fort Myers Homes for Sale MA The Daily News of Newburyport OH Mansfield Homes for Sale PA State College Homes for Sale TN Clarksville Homes for Sale NAT’L Kiplinger FL Fox 10 TV MA The Eagle-Tribune OH Marion Homes for Sale PA Erie Homes TN Citizen Tribune NAT’L Local.com FL Melbourne Homes for Sale MA WWLP OH Port Clinton Homes for Sale PA The Daily Item TN Chatanooga.com NAT’L Lycos Classifields FL MicoHomes MI Battle Creek Homes for Sale OH Dayton.com GA Macon Homes for Sale MI Detroit Homes for Sale OH Fox Toledo PA The Danville News TN Crossville Chronicle NAT’L Maineville GA The Moultrie Observer MI Lansing Homes for Sale OH The Star Beacon PA Allied News TN Jackson Homes for Sale NAT’L Media General GA Thomasville Times-Enterprise MI Livingston Homes for Sale OH Bucyrus Homes for Sale PA The Tribune-Democrat TN Elk Valley Times NAT’L Military.com PA The Meadville Tribune TN Grundy County Herald NAT’L My Area Network PA New Castle News TN Herald Chronicle NAT’L My Bank Loans PA The Herald TN Murfreesboro Homes for Sale NAT’L Parade SC Aiken Standard TN Nashville Homes for Sale NAT’L School Matters SC Beaufort Homes for Sale TN Tullahoma News NAT’L ShowMeLocal SC Columbia Homes for Sale TN Manchester Times NAT’L US News and World Report SC Greenville Homes for Sale TN Nashville Scene NAT’L Walmart SC Hilton Head Homes for Sale TX El Paso Homes for Sale NAT’L WPRI SC Myrtle Rock Homes for Sale TX Forth Worth Homes for Sale NAT’L Zilpy SC CCP TX Killeen Daily Herald
  • 55. Search Engine Marketing What does Search Engine Marketing (SEM) do? • Drives more traffic to your web site by paying for targeted keyword search results with search engines. • Brand, Generic, and Regional terms • The CENTURY 21 National Marketing team currently bidding on over 175,000 keywords
  • 57. CENTURY 21 ® Social Media
  • 58. Ahead of the Real Estate Companies with Mobil Technology Apps, & Games!! The CENTURY 21 Smart Phone Apps New Mobile App allows consumers to search all IDX listings, and is available on all smartphone devices We City iPhone Game - Cutting Edge technology that will appear to the younger generation
  • 59. We Leverage Technology to Get Your Home Sold The tools and systems listed below collectively demonstrate that the CENTURY 21 System uses every effective medium to find the right buyer for your house! SOCIAL MEDIA The CENTURY 21® system continues to be on the cutting edge of real estate marketing. We utilize social media channels like YouTube, Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home. Facebook alone has over 500 million monthly users. CENTURY21.COM Our consumer website offers state-of-the-art access to your property listing and includes photo descriptions and virtual tours as well as neighborhood information to attract buyers. MOBILE MARKETING CENTURY 21 leverages mobile applications to make it convenient and easy for buyers to shop for CENTURY 21 listings on the go. From our iPhone app to accessing www.century21.com via mobile devices, CENTURY 21 is bringing your listing to thousands of online customers. LEADROUTER The CENTURY 21 LeadRouter System is a software application empowering CENTURY 21 agents to receive buyer leads for your property instantaneously wherever they are. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond immediately. This means that buyers interested in your property will be able to reach me quickly. VIDEO TOURS Giving potential buyers a virtual walk-through can help your home stand out from the competition. OPEN HOUSE PLANNER A helpful tool that helps buyers plan a day of open house tours.
  • 60. Relocation Services Most anywhere you live or almost anywhere in the world you are Moving out of the area? moving to, we can assist in finding a great CENTURY 21® Office We are connected to thousands of CENTURY 21 Offices located and an experienced sales professional. in over 70 countries around the world. Whether you are moving across the state, the country or the world, we can help: We offer the ultimate in relocation services. We can: • Connect you with a professional CENTURY 21 Sales agent at • Send you a customized relocation packet designed to meet your destination your specific needs, including community and school • Provide a detailed market analysis of your current home information • Coordinate the sale of your current home and the purchase of • Provide cost of living analysis your new home • Select an experienced CENTURY 21 Sales associate, trained in • Work with mortgage services including obtaining loan pre- relocation services, to represent you approval for your new home • Provide mortgage service information, including loan pre- • Work hand-in-hand with your Corporate Relocation Program approval • Help you get to know the community you are moving to • Provide a city-to-city comparison of your current location to your new location
  • 62. Determining the value of your home A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area. THE FOLLOWING ARE A FEW THINGS TO KEEP IN MIND ABOUT PRICING: • Realistic pricing will achieve maximum price in a reasonable time • The market determines the price • The cost of improvements are almost always more than the added value • Houses that remain on the market for a long time do not get shown • A house that is priced right from the beginning typically achieves the highest proceeds
  • 63. Factors that Influence the Value of your home FACTORS THAT HAVE NO IMPACT ON THE CURRENT VALUE OF YOUR HOME: • What you paid for it • Your Investment in the property (such as baths or kitchen upgrades, etc) • What you want to net from the sale • What those outside the industry believe the property is worth
  • 64. Pricing Your Home To Sell Intelligent Pricing Activity vs. Timing By pricing your property at A property attracts the most market value, you expose it to a attention, excitement and interest much greater percentage of from the real estate community and prospective buyers. potential buyers when it is first listed on the market. This increases your chances for a sale while ensuring a final sale Improper pricing at the time of initial price that properly reflects the listing misses out on this peak interest market value of your home. period and may result in your property languishing on the market. The Effect of Overpricing Improper pricing may lead to a below market value sale price, or even worse, no sale at all. Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established
  • 66. What to Have Ready  Prior year tax bill  Survey to List Your Property  Account numbers for mortgage  3 copies of the key to the front door  Invoices for repairs or improvements to the property  A list of inclusions and exclusions in the sale  Any interior or exterior pictures of the property  Declarations/Covenants/Deed Restrictions (if applicable)  Utility bills, actual monthly costs or monthly budget  Information on special assessments (if applicable)  Homeowners/Condominium association information (if applicable) • Amount • Company • Address • Contact name • Phone number
  • 67. Now is a good time to consider: 1. A Pre-Sale home inspection to uncover any hidden 3. The Move Included Program: issues before showing • Partners with United and Mayflower movers to 2. CENTURY 21® Home Protection Plan eliminate a buyer's time consuming process • Give buyers peace of mind of finding a reliable moving company • Sell your home faster • Provides additional marketing support for your • Get closer to your asking price property listing through branded and personalized marketing collateral Homes with a protection plan • Makes your home more desirable than those • Sell an average of 23 days faster* properties not offering this buyer incentive • Sell an average of 4% higher at closing* • Sell .63% closer to the list price* *As reported in the survey A Study of Homeowners’ Appliance and Home System Service Experiences, Decision Analyst (2008) and reprinted with their written permission.
  • 68. My Commitment to You In the preceding pages I have provided you with an outline of my expertise and that of my company. I have also demonstrated why CENTURY 21 AllPoints Realty and I are the best choice to market and sell your home. I would like to extend my personal and professional commitment to you. As your CENTURY 21 Agent, I will: • Provide you with excellent service and support • Communicate with you every step of the way • Represent your interests ethically and professionally • Make every effort to sell your home promptly and at a fair price Let me go to work for you now! Steven Miller Director of Career Development 117 North Main Street, Southington CT 477 South Broad Street, Meriden CT 265 East Main Street, Branford CT 265 Hazard Avenue, Enfield CT Phone 800.525.7793 Ext. 1015 stevenmiller23@gamil.com
  • 72. Staging Your Home Checklist When it comes time to prepare your home for showing you might want to consider hiring a professional to help. If you choose to do it yourself here are some tips for you to think about. In doing this, you will be ahead of most of the sellers already on the market in the way your home shows. INSIDE  Clear all unnecessary objects from furniture throughout the house  Clear all unnecessary objects from the kitchen countertops OUTSIDE  In the bathroom, remove items from the countertops, tubs, shower stalls and commode  Go around perimeter of the house and remove tops all garbage cans, discarded wood scraps, extra  Be sure that the bathroom tubs, tile, sinks, shower building materials, etc, into the garage or trash floor and ceiling and toilet bowls are free of  Check gutters and/or roof for leaks and/or dry rot mildew and look sparkling clean  Weed and then mulch all planting areas  Rearrange or remove some of the furniture if  Clear patios and decks of all small items, such as necessary small planters, flowerpots, charcoal, barbecues,  Take down or rearrange pictures or objects on toys, etc walls  Check paint condition on the house, especially  Patch and paint where necessary  Review the house inside room by room, and: the front door and trim - Paint any room needing paint  Review if shutters, shingles, stone or bricks need - Clean carpets and vacuum drapes that need it replacing - Clean windows and cobwebs from ceilings and chandeliers  Check exterior stairs and handrails; walkways,  Make sure the closets and garage are not “too full” screens, screen doors  Replace burned out light bulbs and repair any faulty switches IN GENERAL  Repairs and improvements will facilitate a sale  Try to look at your house “through a buyer’s eyes” being made as though you have never seen it before  Make certain all rooms are odor-free
  • 73. Moving Checklist 6-8 WEEKS BEFORE MOVING DAY  Set the date  Interview moving companies and get estimates  Get costs from truck rental companies if you are planning to move yourself  Inventory household goods  Choose a mover 2 WEEKS BEFORE MOVING DAY AT LEAST 4 WEEKS BEFORE MOVING DAY  Return any borrowed or rented items  Contact utility companies to arrange for - Cable Boxes transfer or shut off - Furniture  File change of address forms - Library books - Don’t forget to notify creditors and anyone - Etc. else who sends you monthly mail or  Pick up any personal items publications - Cleaning  Notify friends and family of new address - Tools  Start organizing items to be moved or packed - Etc. - Fragile vs. non-fragile  Begin to clear out refrigerator and freezer - Immediate need in new home 1 WEEKS BEFORE MOVING DAY  Kitchen items  Confirm arrangements with the movers  Clothing  Notify friends and neighbors that you may need  Toiletries their help  Tools  Make arrangements for care of small children  Hold a yard sale to get rid of unnecessary items and pets for the day and junk
  • 74. Moving Checklist (continued) 1 DAY BEFORE MOVING DELIVERY DAY  Make sure each person has a bag packed for  Make sure you understand how mover expects essentials at the new address to be paid  Defrost refrigerator/freezer  Supervise unloading and any unpacking  Confirm arrival time of movers  Confirm receipt of all items on inventory sheets  Welcome to your new home! DAY OF THE MOVE  Get an early start  Make sure movers have your contact information during the move  Be available to movers for questions  Perform final check of the home once movers have left - Make sure any appliances left behind are turned off - Be sure to leave keys and garage door openers  All rooms should be at least broom clean and prepared for buyer walk through inspection