The Ultimate Free Digital Marketing Toolkit

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A presentation at Digital Marketing London in July 2012. The talk is based on a cut down version of a full free eBook available at www.analyticsseo.com. A comprehensive guide of the best free digital marketing tools including learning materials, browser extensions, tutorials to build agile tools in Excel and Google Docs, browser extensions, bookmarklets, link building, backlink analysis, social media, productivity tools and much more!

Technologie Business

Image: jejamescycles.co.uk
The Ultimate Free Digital Marketing Toolkit
→ Digital Marketing London Edition

@stevejlock

About Me

=> Digital Producer @ GPMD
=> Co-chair @ SEMPO UK
=> Most people know me from Analytics SEO
=> Spoken at numerous specialist search marketing
conferences in the last 24 months
=> Regularly featured in leading industry publications
including .net Magazine, State of Search, Webmaster
Radio

@stevejlock

About This Presentation

=> The results of years of research
=> Features some of the best free digital marketing
resources available on the web
=> Grab the full eBook: www.analyticsseo.com
=> Slides: www.slideshare.net/stevejlock
=> Almost all the images will take you too the tools or
resources just look out for the “click here” icon to
indicate the slides that have links...

@stevejlock

Analytics SEO Has A Free Option!

@stevejlock

Learning SEO & Internet Marketing
I hope it's
not boring...

@stevejlock

SearchCap by Search Engine Land

@stevejlock

Noob Guide to Online Marketing

@stevejlock

Noob Guide to Link Building

@stevejlock

Create Compelling Content Guide

@stevejlock

Copyblogger Magnetic Headlines

@stevejlock

Agile Tools In Excel & Google Docs

@stevejlock

ImportXML Guide for Google Docs

@stevejlock

Daniel Butlers Hot Content Tool

@stevejlock

Browser Addons & Bookmarklets

@stevejlock

SEO Bookmarklet by Troy Meyer

@stevejlock

Link Scraping Tools for Chrome

@stevejlock

Grab Y'all Links for Chrome

@stevejlock

Ubersuggest Suggestion Scraper

@stevejlock

Crawling & Technical Auditing

@stevejlock

Virante Duplicate Content Checker

@stevejlock

Link Building & Backlink Data

@stevejlock

BuzzStream Blogroll Scraper

@stevejlock

Social Media & Content Related

@stevejlock

Productivity, GTD & Miscellaneous

Image: cartoonstock.com
@stevejlock

Pomodairo & Pomodoro Technique

@stevejlock

Thanks for listening :-)

Please feel free to connect, also both Analytics SEO &
GPMD are hiring!

=> Email: http://www.gpmd.co.uk/contact-us/
=> Twitter: @stevejlock
=> LinkedIn: www.linkedin.com/in/stevejlock
=> Website: www.gpmd.co.uk
=> Slides: www.slideshare.net/stevejlock
=> Grab the full eBook: www.analyticsseo.com

@stevejlock

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To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more. Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors. Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready. An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.

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The Ultimate Free Digital Marketing Toolkit

1. Image: jejamescycles.co.uk The Ultimate Free Digital Marketing Toolkit → Digital Marketing London Edition @stevejlock

2. About Me => Digital Producer @ GPMD => Co-chair @ SEMPO UK => Most people know me from Analytics SEO => Spoken at numerous specialist search marketing conferences in the last 24 months => Regularly featured in leading industry publications including .net Magazine, State of Search, Webmaster Radio @stevejlock

3. About This Presentation => The results of years of research => Features some of the best free digital marketing resources available on the web => Grab the full eBook: www.analyticsseo.com => Slides: www.slideshare.net/stevejlock => Almost all the images will take you too the tools or resources just look out for the “click here” icon to indicate the slides that have links... @stevejlock

4. Analytics SEO Has A Free Option! @stevejlock

5. Learning SEO & Internet Marketing I hope it's not boring... @stevejlock

6. Free by Chris Anderson @stevejlock

7. SearchCap by Search Engine Land @stevejlock

8. Noob Guide to Online Marketing @stevejlock

9. Noob Guide to Link Building @stevejlock

10. Create Compelling Content Guide @stevejlock

11. Copyblogger Magnetic Headlines @stevejlock

12. Agile Tools In Excel & Google Docs @stevejlock

13. SEO for Excel @stevejlock

14. Excel for SEOs @stevejlock

15. ImportXML Guide for Google Docs @stevejlock

16. ImportXML Cookbook @stevejlock

17. Daniel Butlers Hot Content Tool @stevejlock

18. Browser Addons & Bookmarklets @stevejlock

19. SEO for Chrome @stevejlock

20. SEO Site Tools for Chrome @stevejlock

21. SEOmoz Mozbar @stevejlock

22. Nifty SEO Bookmarklets @stevejlock

23. SEO Bookmarklet by Troy Meyer @stevejlock

24. Link Scraping Tools for Chrome @stevejlock

25. Link Gopher for Firefox @stevejlock

26. Grab Y'all Links for Chrome @stevejlock

27. Linkclump @stevejlock

28. QuickMarkup @stevejlock

29. Pencil Project @stevejlock

30. Keyword Research @stevejlock

31. Bing Keyword Research Tool @stevejlock

32. Merge Words @stevejlock

33. Ubersuggest Suggestion Scraper @stevejlock

34. Keyword Pad @stevejlock

35. Crawling & Technical Auditing @stevejlock

36. Screaming Frog SEO Spider @stevejlock

37. Analytics SEO @stevejlock

38. Microsoft SEO Toolkit @stevejlock

39. Virante Duplicate Content Checker @stevejlock

40. Link Building & Backlink Data @stevejlock

41. Blekko @stevejlock

42. Bing Link Explorer @stevejlock

43. CommonCrawl.org @stevejlock

44. Duck Duck Go @stevejlock

45. Tynt Publishing Tools @stevejlock

46. NetPeak Checker @stevejlock

47. AuthorCrawler @stevejlock

48. Link Diagnosis @stevejlock

49. MyBlogGuest.com @stevejlock

50. Help A Reporter Out (HARO) @stevejlock

51. BuzzStream Blogroll Scraper @stevejlock

52. TinEye.com @stevejlock

53. Social Media & Content Related @stevejlock

54. CrowdBooster @stevejlock

55. Social Mention @stevejlock

56. Topsy Real Time Search @stevejlock

57. Awedience @stevejlock

58. News.me @stevejlock

59. LinkedIn Today @stevejlock

60. Twitterfeed @stevejlock

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66. Trunk.ly → Delicious @stevejlock

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68. Untweeps.com @stevejlock

69. SillyTwitterBios.com @stevejlock

70. Productivity, GTD & Miscellaneous Image: cartoonstock.com @stevejlock

71. Pomodairo & Pomodoro Technique @stevejlock

72. Producteev.com @stevejlock

73. Trello.com @stevejlock

74. Instapaper @stevejlock

75. The Email Game @stevejlock

76. Plagium @stevejlock

77. Visual.ly @stevejlock

78. Rapidminer @stevejlock

79. RSS Owl @stevejlock

80. InboxQ @stevejlock

81. Thanks for listening :-) Please feel free to connect, also both Analytics SEO & GPMD are hiring! => Email: http://www.gpmd.co.uk/contact-us/ => Twitter: @stevejlock => LinkedIn: www.linkedin.com/in/stevejlock => Website: www.gpmd.co.uk => Slides: www.slideshare.net/stevejlock => Grab the full eBook: www.analyticsseo.com @stevejlock

The Ultimate Free Digital Marketing Toolkit

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