Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Program staff as digital editors
1. FOR YOUTH DEVELOPMENT
FOR HEALTHY LIVING
FOR SOCIAL RESPONSIBILITY
Enabling Program Staff
to Become Digital
Editors
Steve Heye – YMCA of Metro Chicago
NTEN webinar
19. Thank You
For More Information:
sheye@ymcachicago.org
Twitter @steveheye
Blog steveheye.blogspot.com
Hinweis der Redaktion
Numbers, stats, regular reports make something realVisibly seeing the improvement, changeCompare against peers, peer pressureStaff get same info as execs
But numbers don’t inherently have meaningProvide insight and contextOur website is the core of our communication strategyBut there is a purpose, do we have content that drives a call to actionAnalyze behavior, not just measure volume
Regular communication with notes on how to read and highlightsCall out individual success, reinforce the good results. Be specificInclude ways to learn more
But email is not everyone’s way to learn, so we also do a monthly webinar\\phone callDemonstrations on web, email, facebook, video, content trendsHighlight changes, new toolsCall out individuals and highlight success
Just selecting numbers isn't enough though, they need to have a tie to real life outcomes and have visible impactOn our metrics we researched benchmarks and looked at competitors to set our goals, but picked our metrics to measure reach and engagement
Identify the players, explain what their jobs are, what they should and shouldn’t do and here is our game plan.Clear roles and expectations for the authors, managing staff and organizationProgram staff know they have a group of staff behind themFull set of resources
Some people might worry about providing too many rules, however we decided that clear guidelines and responsibilities actually make people more comfortable in an area they might be unsure about.We turned over primary management of our websites and Facebook pages to our center staff. It was their job.Our primary way to enforce this was through metrics and peer pressureHowever we do monitor communications from our Metro office
Clearly outlined what resources will come from Metro and what their responsibility isClearly identify who they can contact for help and to escalate issuesKeep materials, brand standards and resources easily accessed.
Clearly outlined what resources will come from Metro and what their responsibility isClearly identify who they can contact for help and to escalate issuesKeep materials, brand standards and resources easily accessed.
Staff are quick to come up with excuses about why they are not able to create online content. It is important to not just blow those off. Many of those excuses may represent a real barrier.Don’t play into their excuses to enable them, rather take it seriously and ask detailed questionsAnother trick is to get someone to job shadow and look for barriers
