These are slides for my Aug. 23 workshop for the Daily Freeman.

1. Using social mediaon your beat Steve Buttry sbuttry@journalregister.com Daily Freeman August 23, 2011

2. Read more about it stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry zombiejournalism.com

3. What’s your social media strategy?

4. Ways to use social media Daily routine Find sources Breaking news Crowdsourcing Investigative reporting Distribute content Personal & newsroom accounts

5. Many more users Much info private Tougher to search Not as immediate (less frequent updates) Engage, don’t intrude Great for breaking news Great real-time search Engagement not as intrusive Hashtags help w/ search, conversation

6. Connect w/ sources (balance, disclosure?) Check pages of agencies, people on beat Crowdsourcing (ask on their pages as well as yours) Look for people in the news Ask for permission to use photos

7. Follow officials & agencies on beat Twitter Search (advanced) Hashtags (regular & spontaneous) NearbyTweets Breaking news Crowdsourcing

8. Why use Twitter? It can save you time It extends your reach It’s an engaging, conversational tool It’s great for connecting with eyewitnesses

15. Before the big story breaks Follow lots of local people (NearbyTweets, replies, retweets, check followers) Join local conversation Master Twitter search (advanced) Promote local #hashtag taxonomy (#okstorm) Use Twitter routinely on your beat

16. Quakes, tornadoes, floods Indonesia Twitter HQ

22. When the big story breaks Twitter Search (advanced) Connect w/ witnesses Crowdsource Tweet early & often Seek verification Address rumors (say what you don’t know) Seek photos Converse Answer questions Thank contributors Promote fresh content Link to new reports (even competitors’) Be human (fun where appropriate)

23. @statesman case study

24. Crowdsource

25. Crowdsource

26. Say what you don’t know

27. Converse w/ public

28. Link to fresh content

29. Link to fresh content

30. Verify, verify, verify

31. Verify, verify, verify

32. People to follow Look for sources (find people) Ask sources Journalists in other communities When someone follows you, check out to see whether you should follow back When you follow someone, check whom they follow Tweeps mentioned in interesting tweets

39. Do agencies on beat post photos? Search for keywords, photos Invite people to contribute photos on news stories Connect w/ people posting photos Seek permission (check conditions) Give credit

40. Do agencies, people on beat use? Watch for public videos getting attention (will often see links, mentions on Twitter) Embed in stories, blogs

41. “Mayor” is great source about a business or venue (employee or customer) See who has checked in for breaking news story Tips might provide questions for stories Break story w/ Foursquare “shout”

43. Find new sources through connections, groups

44. Discussions help find experts

45. Check updates, slides, travel

48. Niche social sites SlideShare TripIt Yammer

49. What’s next?

50. What is curation? Museum curator: Studies topic Chooses relevant content (other sources & museum collection) Authenticates Groups related items Provides context Presents exhibit Journalism curator: Studies topic Chooses relevant content (social media, blogs, staff) Authenticates Groups related items Provides context Presents collected content

51. Curation tools Google & other search engines Twitter Search (advanced) Other Social media search Storify, Storyful, Chirpstory Blackbird Pie Quote URL

52. Authenticate & attribute Ask: “How do you know that?” Ask careful questions of crowd to help you vet & verify Check links, tweets & information on sources Contact sources directly Link to original source & attribute

53. Follow up stevebuttry.wordpress.com slideshare.net/stevebuttry sbuttry@journalregister.com @stevebuttry zombiejournalism.com