These are slides for an Aug. 28 webinar for the Society of Professional Journalists.

1. Planning Digital
Enterprise Stories
Steve Buttry
Society of Professional Journalists
Sept. 5, 2014

2. Slides, links & more
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• stephenbuttry@gmail.com

4. Think digital from the first
• Not a “Sunday story” (though it may run
Sunday in print)
• Not sweeps week (though broadcast
version may air then)
• What is best time & day for digital
audience?
• How do you tell for digital audience?

5. Digital planning questions
• What are visual opportunities?
• Data opportunities?
• Crowdsourcing opportunities?
• Mobile/tablet opportunities?
• Engagement opportunities?
• Social media opportunities?
• Interactive opportunities?

6. Visual opportunities
• Photos (staff, public, archives)
• Videos
• Maps
• Graphics
• Multiple tools
• Consider audio, too

7. Video questions
• Should reporter shoot?
• Should visual journalist shoot? Or both?
• Should you seek videos from public?
• Historical video? (Yours or obtained)?
• Search YouTube, other social media for
curated videos?
• Does video support text or vice versa?

10. Photo questions
• Should reporter shoot?
• Should visual journalist shoot? Or both?
• Should you seek photos from public?
• Historical photos? (Yours or obtained)?
• Search Instagram, Flickr, other social
media for curated photos?
• Does photo support text or vice versa?

12. Data questions
• Is public-record data available?
• Is 3rd-party data available?
• Do you need to gather/input data?
• Can you present interactive database?
• Structured archival content?
• Database structure for continuing
coverage (PolitiFact, Homicide Watch)?

16. Crowdsourcing questions
• Who knows what you need to learn?
• General pitch (web, social media, print,
broadcast)?
• Targeted pitch (Facebook groups, pages)?
• Crowdsource before or after publication?
Or both?

17. Traditional process
Graphic by Meg Pickard

18. Crowdsourcing process
Graphic by Meg Pickard

19. Mobile/tablet questions
• How will story look in mobile/tablet?
• What is likely mobile/tablet use?
• Should you develop an app?
• Should you engage the mobile audience?
• Instructions, encouragement for
mobile/tablet use?

22. Engagement questions
• Review crowdsourcing questions
• Is the community already discussing?
Should chat and/or curation be part of
the project?
• Will project stimulate discussion? Should
you plan chat and/or curation after
publication?

23. Engagement questions
• Might your project inspire action by
some in the community?
• Do you provide how-to-respond info
(links, phone numbers, locations)?
• Poll (scientific or not) before or after
publication?

24. Social media questions
• Do you need hashtag, special account for
your project?
• How should you curate/join/lead social
media discussion before & after?
• Should you create Facebook page/group
for project?
• How can you target promotion?

26. Interactive questions?
• How do words, visuals best interact in
this story?
• Let reader direct, rather than linear
story?
• Map or photo as storytelling base?
• Timeline?
• What’s best tool?

27. Interactive story tools
• Storify
• Thinglink
• NewHive
• Prezi
• Creatavist
• Collaborate with hacker
• Learn coding yourself

30. Slides, links & more
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• stephenbuttry@gmail.com