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New Revenue Streams for News

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Steve Buttry
Steve Buttry

These are slides for a Sept. 29 workshop for the Arizona Newspapers Association.

1 of 18
Revenue-Building Ideas Steve Buttry Arizona Newspapers Association September 29, 2012
Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • jxpaton.wordpress.com • stephenbuttry@gmail.com
Clay Shirky: “Nothing will work, but everything might.”
Jim Brady: “There's no silver bullet. There's just shrapnel.”
Shrapnel & dimes • Transactions • Memberships • Apps • Selling social • Data • Targeting • Location • Consignment • Mobile • Direct content sales • Local search • Archives • Social ads • Widgets
New assumptions, approach Job to be done: Help me honor loved one Traditional solutions: Formulaic obit by news staff, sappy obit by funeral home Previous disruption: Legacy.com Opportunity: Commissioned multimedia life stories
Life story opportunities • Commissioned obits (journalist tells life story, paid by family) • Flexible pricing • Obituary, website, booklet, video • Not just obits: weddings, retirements, anniversaries, milestones • Set standards to ensure accuracy
Group exercise • Mobile service for drivers • Rethink jobs or homes verticals • Selling social media ads, services • Biz plan around mobile newsrom • Flesh out life stories plan • Other personal content • Something else?
Personal content • Births • Parenthood • Youth milestones • Divorce • School • Illness • Graduation • Empty nesters • College life • Retirement • Military service • Reunions • Weddings • Pets
Consider • Job to be done for user? For business? • Revenue source: Who pays? How much? How do you sell? • Content/engagement approach: Who would use? Why? What do you do?
Group exercise • Mobile service for drivers • Rethink jobs or homes verticals • Rethink parenting services • Selling social media ads, services • Biz plan around mobile newsrom • Flesh out life stories plan • Something else?
Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • jxpaton.wordpress.com • stephenbuttry@gmail.com

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New Revenue Streams for News

  • 1. Revenue-Building Ideas Steve Buttry Arizona Newspapers Association September 29, 2012
  • 2. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • jxpaton.wordpress.com • stephenbuttry@gmail.com
  • 3.
  • 4. Clay Shirky: “Nothing will work, but everything might.”
  • 5. Jim Brady: “There's no silver bullet. There's just shrapnel.”
  • 6.
  • 7. Shrapnel & dimes • Transactions • Memberships • Apps • Selling social • Data • Targeting • Location • Consignment • Mobile • Direct content sales • Local search • Archives • Social ads • Widgets
  • 8.
  • 9.
  • 10. New assumptions, approach Job to be done: Help me honor loved one Traditional solutions: Formulaic obit by news staff, sappy obit by funeral home Previous disruption: Legacy.com Opportunity: Commissioned multimedia life stories
  • 11. Life story opportunities • Commissioned obits (journalist tells life story, paid by family) • Flexible pricing • Obituary, website, booklet, video • Not just obits: weddings, retirements, anniversaries, milestones • Set standards to ensure accuracy
  • 12. Group exercise • Mobile service for drivers • Rethink jobs or homes verticals • Selling social media ads, services • Biz plan around mobile newsrom • Flesh out life stories plan • Other personal content • Something else?
  • 13.
  • 14.
  • 15. Personal content • Births • Parenthood • Youth milestones • Divorce • School • Illness • Graduation • Empty nesters • College life • Retirement • Military service • Reunions • Weddings • Pets
  • 16. Consider • Job to be done for user? For business? • Revenue source: Who pays? How much? How do you sell? • Content/engagement approach: Who would use? Why? What do you do?
  • 17. Group exercise • Mobile service for drivers • Rethink jobs or homes verticals • Rethink parenting services • Selling social media ads, services • Biz plan around mobile newsrom • Flesh out life stories plan • Something else?
  • 18. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • jxpaton.wordpress.com • stephenbuttry@gmail.com

Editor's Notes

  1. These are slides for a workshop for the