Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
How journalists can use Facebook and Twitter
1. How journos can use
&
Steve Buttry
Ohio Newspaper Association
April 11, 2012
#ohnews
2. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• zombiejournalism.com
• stephenbuttry@gmail.com
3. &
• Listen to community conversation
• Story ideas, tips
• Search for people in the news
• Report breaking news
• Crowdsource all kinds of stories
• Curate social discussion of news, issues
• Community feedback & submissions
4. &
Great for marketing & revenue, too
• Distribution (posting links)
• Building brand
• Contests, promotions
• Advertising
5. &
Personal vs. professional use
• Separate accounts OK but not necessary
• Always behave professionally, even on private
accounts
• Be personable on pro accounts
• Presume boss (or future boss) will see all posts
• Don’t bore pro audience
6. • Many more users • Great for breaking
• Much info private news
• Tougher to search • Great real-time
• Not as immediate search
(less frequent • Engagement not as
updates) intrusive
• Engage, don’t • Hashtags help w/
intrude search, conversation
7. Options for journalists:
• Use personal FB account, all or most
public
• Journalist page
• Enable subscriptions (decide which
updates are public)
8.
9. • Connect w/ sources
(balance, disclosure?)
• Check pages of agencies, people on beat
• Crowdsourcing (ask on their pages as
well as yours)
• Look for people in the news
• Ask for permission to use photos
10.
11. Searching Facebook:
• Use advanced search (click in empty
search window)
• Click people, pages to narrow by
location, biz pages, etc.
• Search Google: “site:Facebook.com” then
search term (show search tools)
Tips from Jason McDonald, JM Internet Group
23. Vetting tweeps, verifying info
• Check full Twitter stream, profile
• Connect on phone, in person
• Check location (not 100% reliable)
• Others verifying? Clusters, not echos
• Photos?
• Other sources, other tweeps
• Ask, “How do you know that?”
24. More on verification
Craig Silverman tips:
http://www.cjr.org/behind_the_news/eight_sim
ple_rules_for_doing_a.php
Mandy Jenkins tips:
http://zombiejournalism.com/2011/09/b-s-
detection-for-journalists/
25. Before the big story breaks
• Follow lots of local people
(replies, retweets, check followers)
• Join local conversation
• Master Twitter search (advanced)
• Promote local #hashtag taxonomy
(#okstorm)
• Use Twitter routinely on your beat
26. When the big story breaks
• Twitter Search • Converse
(advanced) • Answer questions
• Connect w/ witnesses • Thank contributors
• Crowdsource • Promote fresh content
• Tweet early & often • Link to new reports
• Seek verification (even competitors’)
• Address rumors (say • Be human (fun where
what you don’t know) appropriate)
• Seek photos
31. What is curation?
Museum curator: Journalism curator:
• Studies topic • Studies topic
• Chooses relevant • Chooses relevant
content (other content (social
sources & museum media, blogs, staff)
collection) • Authenticates
• Authenticates • Groups related items
• Groups related items • Provides context
• Provides context • Presents collected
• Presents exhibit content
32. Time management
• Integrate social media into reporting,
writing & editing processes
• Use lists, TweetDeck, HootSuite to
organize the chaos
• You can tweet & read tweets quickly
• Invest some time
• Decide what’s not important
33. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• zombiejournalism.com
• stephenbuttry@gmail.com
Hinweis der Redaktion
We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.