The document discusses strategies for effective engagement on social media platforms like Facebook based on a webinar by Steve Buttry. The key recommendations are to [1] post photos rather than just text updates, and [2] start conversations by asking questions rather than just posting headlines. Additional tips include experimenting with posting photos at different times of day, engaging with comments on posts, and broadening engagement across other platforms like Twitter, Google+, Pinterest, and Instagram. Readers are encouraged to try these engagement strategies and document the results.
29. Photo issues
• Post one photo of slideshow, with link
• Do you have rights? (Not for AP, Getty)
• For user-submitted photos, specify in
terms that you might use on Facebook
• Include link in cutline (when appropriate)
• Weak photo not likely to engage
31. Other engagement tips
• Engage with comments
• Post and/or share from personal pages
(selectively; don’t be a spammer)
• Post on pages of interested community
groups
• Display share buttons prominently on
story pages
32. Other engagement tips
• Tag sources in posts
• Ask sources to share your posts on
Facebook
• Comment on related posts (interest
groups, other news orgs’ pages) and
share your link
33. What’s the best time?
• Early morning is print newspaper
time, not Facebook time (see how it
works)
• Peak Facebook traffic: 1-3 pm local time
• Facebook use goes up in evening (&
weekend) – what can you post then?
34. Staff Facebook use
• Subscriptions probably more effective
than journalist pages (need to be public
or decide which posts are public)
• Post your stories on your account/page
• Share, like & comment on some
colleagues’ stories
• Engage w/ comments on your stories
35. Broaden your engagement
• Step up Twitter engagement
• Be sure to post to Google+
• Share images on Pinterest, Instagram
36. Let’s experiment
• Try photos, questions
• Try different approaches
• Try different times of day & evening
• Try posting different volumes
• Post results on Google doc
• Share doc: sbuttry@digitalfirstmedia.com
37. Follow up
• Blog post at stevebuttry.wordpress.com
• Google doc to record what works (and
what doesn’t)
• I’ll blog about experimentation results
• We’re following up w/ Facebook & will
report what they tell us