These are slides for a Digital First Media workshop for engagement editors. The slides are from Mandy Jenkins, Ivan Lajara, Vince Carey and me.

1. Engagement Editors
Workshop
West Chester, PA
March 26, 2013
#DFMengage

2. Introductions
• Name
• Newsroom
• What you do
• Recent engagement success/challenge
• What would make today a success for
you?

3. Plan for the day
• Engagement overview • Storify
• ScribbleLive • Hangout
• Growing CML • New Hive
• Photo engagement • Pinterest
• Community projects • Social Wire
• Social conversation • Video engagement
• Reach wider audience • Engaging the staff
• Live from Newsroom • Brainstorming

4. Throughout the day
• Choose 1 or 2 things to try this week
• Choose 1 or 2 things to try next week
• Choose 1 or 2 things to dig in deeper
with us for brainstorming & hands-on
training/demos in final session
• Write down follow-up questions
• Slides and links on my blog

5. What is engagement?

6. Tools of engagement

7. Ways of engaging
• Community blogs
• Seek community content
(words, photos, videos)
• Curation, aggregation
• Contests
• Don’t forget the newspaper!
• Face to face

11. Hosting Live Events
Using ScribbleLive
Mandy Jenkins
@mjenkins
March 26, 2013

12. Why do it?
• Potential for huge engagement from readers
• Connect readers with one
another, newsmakers and staff
• Can make money from syndication and
sponsorships
• Tell stories live

13. DFM ScribbleLive Accounts
• “White label” accounts distributed by cluster
• Embeddable chats for every site within the
cluster
• The PA group shares a ScribbleLive account
based in York

14. Types of Live Events

15. Breaking News Coverage

16. Planned Event Coverage

17. Q&As

18. Topical Chats Around a Community

19. Second Screen Experiences

20. Live Event Options
• Auto-curated or staffed – or both
• Allow readers to ask questions or comment
• Participants contribute on site, mobile app or
via Twitter
• Add in photos, videos, links, polls, etc.
• Pair with a livestream or Google Hangout

21. More ScribbleLive Training
http://bit.ly/scribbletraining
• How-tos
• Specialized topic sessions for sports, politics,
court reporting & more
• Get ideas for monetization

22. ScribbleLive Support
scribbleadmins@digitalfirstmedia.com

23. Growing your network
Finding new bloggers:
• Google (blog search w/ community
names)
• Check local blogs’ blogrolls
• Check links of local tweeps
• Help set up people with blogs

24. Host some group blogs
• Community clubs
• Community religious organizations
• Youth sports teams
• Neighborhood groups
• Music (marching bands, church
choirs, garage bands, youth recitals)
• What else?

25. Social media
• Community orgs w/ FB pages
• Community FB groups (if they’re open)
• Community orgs, voices on Twitter
• Community orgs w/ YouTube channels
• Community orgs on Instagram, Flickr
• Community Pinboards

26. Photo engagement
Ivan Lajara
March 26, 2013

27. Why use photos on social media?
• Photos create more engagement and the
more engaged your community is the more
they’ll interact with you and see your posts
• To increase visibility
• For crowdsourcing and curation of events

28. What photos should I share?
• Good ones, obviously, but mostly photos that
evoke an emotion or response.
• News photos of fires, missing persons,
weather
• Lifestyle and whimsical photos
Emo llama is not
happy about being
included in this slide

29. What networks should I focus on?
According to a recent Pew study:

30. Engage differently on different networks
On Facebook, images that cause a response (a
share or like) should be prioritized.
Experiment with text inside images.
People like to share good news. People also like
to share bad news (did you go ‘OMG?’
Then, share it!)

31. Engage differently on different networks

32. Engage differently on different networks
On Twitter, add an image with some links
Watermark your images or make them small if
you are concerned about people taking them
(but know that once it’s out, it’s out)
Live tweet images of events and feed them to a
live coverage widget in your site, like
ScribbleLive or Rebelmouse

33. Engage differently on different networks

34. Engage differently on different networks
On Pinterest, remember that the site favors
vertical layouts.
Add descriptions and links indicating there’s
more where image came from.
Remember that you can embed your images to
your site.

35. Engage differently on different networks

36. Engage differently on different networks
On Instagram, add links to cutlines and push
them on other social media, like Twitter or
Tumblr (or feed a hashtag to a Rebelmouse
embed on your site).

37. Engage differently on different networks
On Tumblr or Google +, embrace the power of
the gif
Example:

38. Crowdsourcing and curation
• Use Olapic*, Geofeedia*, Storify or
Rebelmouse to crowdsource and curate
user-generated content.
• Push hard: Add widgets and promotion on
your site, social media and print. People won’t
just send you a photo because you sent a
tweet.
* These are paid services. Evaluate your needs considering using them.

39. Crowdsourcing and curation

40. Crowdsourcing and curation

41. Crowdsourcing and curation

42. TIPS
• Before posting, ask yourself, ‘would I share this if
it wasn’t for work?’
• Feed your website with your social media posts.
Just because you are posting on social media
doesn’t mean you can’t populate your site with
your content.
• Prioritize social media networks that create more
engagement. So, yeah, Facebook.
• Crowdsourcing won’t work if people feel like you
are not doing your job. Add a bunch of your own
and invite people to contribute more.

43. Concerns
• Verification of crowdsourced images. Fakes.
• Copyright

44. FURTHER READING:
• How to make a slideshow with Pinterest and
Instagram images with Storify in under 2
minutes
http://storify.com/ivanlajara/how-to-make-a-
slideshow-with-pinterest-or-instagra
Pew Internet: Social Networking (full detail)
http://pewinternet.org/Commentary/2012/Mar
ch/Pew-Internet-Social-Networking-full-
detail.aspx

45. Contact me
• http://twitter.com/ivanlajara
• http://on.fb.me/ivanlajara
• http://about.me/ivanlajara
• ilajara@journalregister.com

46. Engaging Bloggers
in Community Projects

47. The Social Media
Conversation

48. Great for promotion, but also …
• Great for reporting
• Find story ideas
• Crowdsource
• Join & spur the conversation (reply,
retweet, ask questions)

49. engagement
Photos engage better than updates

50. engagement

51. engagement

52. engagement
Be conversational (not just promoting content)

53. engagement

54. engagement

55. engagement

57. Why converse w/ no link?
• Question invites conversation
• Engagement w/ question boosts
views/engagement on subsequent links
• Builds brand, gain followers
• Do you enjoy conversation w/ people
always calling attention to themselves?

59. Engagement tips:
• Engage with comments
• Post and/or share from personal pages
(selectively; don’t be a spammer)
• Crowdsource on community pages (not
just yours)
• No AP photos

60. CT Twitter study:
• Newsroom accounts mostly heads & links
• @5thDistrictCT conversational (links to
competition, RTs, replies, great info)
• @5thDistrictCT = 2x to 10x more referrals
per Twitter follower

61. Tips for being conversational:
• Monitor @ mentions & reply (answer
questions, thank for links, address critics)
• Make link posts conversational
• RT competition, community bloggers
• Ask questions

62. Monitor community conversation:
• Save searches for key names, hashtags
• Save location searches for breaking-news
terms (fire, emergency, siren)
• Make lists (HootSuite, TweetDeck
columns) of key community users
• Reply & RT

63. Encourage staff to be conversational:
• Be personable (can do that w/o stating
opinions)
• More than just links
• Listen to community; reply & RT
• Livetweeting events

64. What’s your social-media voice
• All about me?
• Join other conversations?
• Appropriate to content (light, serious)?
• Who would your social-media voice be
(think of a character)?

65. Crowdsourcing tips
• Say what you know, what you need to
know
• Don’t ask for help; invite people to tell
their stories, share their photos
• Reach broader audience (hashtags, ask on
FB pages of groups w/ interests)

66. Live From the Newsroom

67. Live from the Newsroom
Keeping the debate going

68. The Idea
• Newsmakers, community get
• to debate what’s going on out there
• Host the show live from our Newsroom
• Go on the road to meet people in their
element
• Spark conversation between sides
• Give reporters opportunity to be known for
more than a by-line.

69. Equipment
• MacBook Pro
• Mackie 8-input Sound Board
• Behringer Condenser Mic
• XLR cables
• Sony 1080i
• Firewire
• Ustream Pro account

70. In the studio
We set up a makeshift studio with plenty of space so guests don’t feel
cramped. We used soft colors on the walls. People usually show up about
15 minutes before we go on the air. Gives us time to just talk.

71. Shown live, archived forever
While our live viewership may not rival 60 Minutes, we do get a lot of
playbacks throughout the next day. Like we tell our guests, once it’s on
the Internet it’s there forever.

72. for journalism
Ivan Lajara
March 26, 2013

73. Why use New Hive?
• To add a visual touch to your stories and
features
• To increase engagement
• To highlight related content
• To showcase a portfolio

74. • To turn this

75. … into this:

76. What stories benefit?
• Music, art, personality, travel and news
features
• Evergreen stories Maps
• Stories with multimedia content

77. What kinds of multimedia can I use?
• Photos, screengrabs, old front pages
• Gifs
• Video
• Audio
• Maps, including StreetView embeds
• And anything you can imagine (you can even
draw on it)

78. How do I work New Hive into my
workflow?
• Plan ahead: Have copy, images and
multimedia ready.
• Set goals and realistic expectations:
– What do you want to accomplish?
– How much time do you have to do that?

79. TIPS
• Save often
• Lay out your expression on paper as you would a page
in print.
• At the beginning, keep it simple.
• Use horizontal or vertical layouts if you want to tell a
story.
• Use the embed tool and post on your site, but link to
the main expression for the full-screen experience.
• Seriously, save often.
• Have fun.

80. And yes, this presentation was also
made as a New Hive expression.

81. FURTHER READING:
• New Hive in journalism
http://newhive.com/ivanlajara/new-hive-in-
journalism?q=%40ivanlajara
• How to ‘snowfall’ your stories with no coding
and for free
http://dailyfreeman.blogspot.com/2013/03/ho
w-to-snowfall-your-stories-with-no.html

82. Contact me
• http://twitter.com/ivanlajara
• http://on.fb.me/ivanlajara
• http://about.me/ivanlajara
• ilajara@journalregister.com

83. Making the Most of Your
Social Media Wire
A Social Media Tool from Digital First Media & CrowdyNews

84. Customizable Widgets
Customized Title
Topics
RSS feeds in news
stories and blogs
All tweets from selected
Twitter accounts or
Keyword/# searches
Customizable button to
full screen page

85. SMW: Full Screen View
Tweets News Youtube/Flickr
When new items
come in, click to
refresh
300x250 ad unit
can be sold locally
Scrollbars for each section or nationally

86. Promoting news.com/socialwire
We need to get readers to these pages, but they are
buried.
What you can do:
• When your site launches, write a blog post about
it
• Link to it from stories/section fronts
• Tweet/FB links to it
• Put a refer in the paper

87. What We’ve Learned From JRC Metrics
• Article page widgets get the most interaction,
as they are seen the most.
• They are typically followed by home page,
section front and full-screen widgets
(respectively).
• Users rarely click offsite from the widgets,
preferring to browse the feed onsite.

88. Post-Launch Ideas
• Set up custom topics to show updates for
events or breaking news (NCAA, wildfires, etc.)
• Temporary or seasonal topics (holidays,
summer tips, election, etc.)
• Set up custom widgets for stories and special
event coverage
• Distribute widgets to network/blog partners

89. Streams Looking Sparse?
Add in the social media and RSS feeds for:
• Popular pro and college sports teams in your area
• Local, congressional and state politicians
• Sports, state politics coverage from larger
regional media
• Local university programs and news
• Local businesses
• Entertainment, life coverage from large media
and personalities (@MarthaStewart)

90. Help and Contact Info
Get the dashboard manual:
http://bit.ly/SMWguide
Mandy Jenkins
Interactives Editor, Digital First Media
(Thunderdome) m: 202.455.5469 |
skype: mmjenkin | mjenkins@digitalfirstmedia.com

91. Under the Hood

92. Video engagement
• Surveillance video
• Seek submissions from community
• Vine, Tout
• Google Voice + still photos
• Search YouTube, Vimeo
• Hangout (live on YouTube)

93. Video engagement
• POV camera
• Live webcam
• Re-ask best question (quick edit)
• Post raw video
• Live coverage
• Video from source, agency

96. Engaging the Staff
in Engagement