Developing a Mobile-First Strategy
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These are slides for a webinar Sept. 2 for the Online Media Campus.
![Developing a Mobile-First Strategy Steve Buttry Online Media Campus Sept. 2, 2010 [email_address] , @stevebuttry, tbd.com](https://image.slidesharecdn.com/mobile-firstina-100902094135-phpapp02/85/developing-a-mobilefirst-strategy-1-320.jpg)
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Developing a Mobile-First Strategy
- 1. Developing a Mobile-First Strategy Steve Buttry Online Media Campus Sept. 2, 2010 [email_address] , @stevebuttry, tbd.com
- 6. Mobile opportunity Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”
- 14. College class’ media use
- 34. Crowdsource
- 35. Crowdsource
- 36. Say what you don’t know
- 38. Link to fresh content
- 39. Link to fresh content
Hinweis der Redaktion
- I will make a presentation on mobile-first strategy for the American Society of News Editors on Tuesday, April 13, in Washington.
- I’ll tell the editors they can read the full Mobile-First Strategy on my blog
- I’ll note the projected huge growth in local mobile advertising
- These points are elaborated on in today’s blog post at stevebuttry.wordpress.com
- We’ll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
- We’ll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
- We’ll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
- I’ll note that the driving service presents great opportunities to help drivers and businesses that serve drivers. But national players are already moving into this space.
- I’ll note that the driving service presents great opportunities to help drivers and businesses that serve drivers. But national players are already moving into this space.
- I’ll note that the driving service presents great opportunities to help drivers and businesses that serve drivers. But national players are already moving into this space.
- We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
- We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
- We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
- … Gowalla
- The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin, using material from people in the community on mobile devices.
- I’ll mention Ushahidi as a new tool with great possibilities for mobile engagement.
- This slide is based on this blog post: http://stevebuttry.wordpress.com/2010/04/13/a-mobile-first-project-for-your-community-on-the-go/
- I’ll encourage questions during the webinar, but will also field them, time-permitting, at the end.
- I’ll end with a discussion of how the culture of news organizations is one to get the job done on the big story (this photo is from the Cedar Rapids flood of 2008). We need to take the same no-excuses approach to mobile-first strategy.