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Change your tools –
 and your culture
        Steve Buttry
     Newspapers Atlantic
       May 11, 2012
          #newsatl
Read more
•   stevebuttry.wordpress.com
•   Slideshare.net/stevebuttry
•   stephenbuttry@gmail.com
•   @stevebuttry
•   jxpaton.wordpress.com
•   jrcbenfranklinproject.com
• Journal Register companywide challenge
• Publish all digital & print products on July
  4, 2010 using only free & open-source tools
• “We will declare our independence from
  not only old proprietary systems but the old
  way of thinking as well.” – John Paton
Google tools
•   Docs & forms
•   Calendar
•   Sites
•   YouTube
•   Maps
•   Fusion tables
•   Picasa
Photo editing
Photo editing
Timelines
Timelines
Data visualization
Data visualization
Data visualization
Mapping
Polling
Embed documents
Live coverage
Live coverage
Curation
Pagination, building ads
Ben Franklin in action
Ben Franklin in action
Ben Franklin in action
Ben Franklin in action
Ben Franklin in action
Ben Franklin in action
Ben Franklin in action
Homegrown CMS
Free & cheap mobile apps
•   Evernote                    •   MovieCamera
•   5-0 Police Scanner          •   Splice
•   ABBY TextGrabber            •   iTimeLapse
•   iTalk                       •   Filterstorm
•   HootSuite                   •   Pano
•   Banjo                       •   AudioBoo
•   Ustream Producer            •   Vericorder
Source: Val Hoeppner, Freedom Forum Diversity Institute
Ad manager iPad tools
Jim Maurer, classified ad manager,
Pasadena Star-News:
1. Goodreader: Stores all media kits, rate
    cards for easy presentation
2. PenUltimate: process proofs in field
3. Notability: sign agreements &
    contracts.
Ad manager iPad tools
Jim Maurer:
4. Keynote: slide presentations
5. Expedition VGA: enables projector use
6. Numbers: spreadsheets
7. Trackord: GPS mileage log
8. Dropbox: Download, store & share files
Ad manager iPad tools
Jim Maurer:
9. AdMall: Market
    trends, demographics, co-op
    information
10. Teamview: Access computer & files
    from the field.
11. Reminders: Organize your day.
12. Flipboard: Social media
Ben Franklin results
• Millions in vendor costs saved
• Some free tools are better
• Collaboration
• Threw out “the way we’ve always done
  it”
• Developed culture of problem-solving
• Transparency
The crowd is free, too
•   Crowdsourcing
•   Town meetings
•   Social media
•   Live chats
•   Blog networks
•   Fact-check boxes
•   SeeClickFix
Ben Franklin in context
•   Cutting costs
•   Changing culture
•   Finding solutions
•   Engaging community
•   Changing org structures
•   Digital First: content, sales, culture
More than Ben Franklin
More than Ben Franklin
More than Ben Franklin
More than Ben Franklin
More than Ben Franklin
More than Ben Franklin
More than Ben Franklin
Read more
•   stevebuttry.wordpress.com
•   Slideshare.net/stevebuttry
•   stephenbuttry@gmail.com
•   @stevebuttry
•   jxpaton.wordpress.com
•   jrcbenfranklinproject.com

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