Procter and Gamble and QuantumWorks funded prototype development of a system which allows more concepts to be created and tested at lower costs to produce ads the will be more effective. Video samples at http://www.youtube.com/user/Realtime3d4all First press release at http://tinyurl.com/6ar8js Prototype tool sample screens at http://tinyurl.com/Spot-On-4 This tool has also been known as SpotMaster and ConceptMaster

3. the situation

4. tv spots are created and tested today the same way they were back in 1968

5. the process is cumbersome, time consuming, expensive and inefficient

6. the solution

7. spot - on ™

8. spot - on ™ is an all-in-one package that provides advertisers and agencies with a simple, inexpensive, efficient way to create and test tv spots

9. spot - on ™ provides the agency creative with a desktop digital tool as easy to use as powerpoint

10. spot - on ™ creates digital test commercials in as little as an hour

11. spot - on ™ lets agency creatives try more ideas in less time and provides a better way to present their work to advertisers

12. spot - on ™ produces test commercials with proven real-world viability and testability

13. spot - on ™ lets advertisers and agencies test ideas faster and easier -- at much less expense

14. the spot - on ™ key user ™ online portal provides instant feedback that lets advertisers and agencies confidently move forward with the right ideas

15. spot - on ™ is time efficient spot - on ™ currently Testing and evaluation quick and rough production presentation and revisions creative exploratory 1 day 0 days 7 days 7 days 28 days 28 days 14 days 7 days

16. spot - on ™ is cost efficient spot - on ™ currently Testing and evaluation quick and rough production presentation and revisions creative exploratory $10,000 $0 $6000 $6000 $50,000 $75,000 $12,000 $6000

17. what advertising agencies say

18. “ this means we could come to our clients faster, with more ideas -- having already gotten valuable feedback from consumers when we present them. it could change the way everybody thinks about advertising” - kevin roberts, ceo, saatchi advertising

19. “ this is a great tool for storyboarding and presenting ideas. the real win for us, though, is that we’re able to avoid the blood, sweat and tears of quick and rough production” - mary bishop, exec vp, leo burnett advertising

20. what advertisers say

21. “ it allows us to work faster and it involves the consumer at every step. better yet, it means we can actually be more creative.” - bob’s golf buddy, brand director, purex

22. “ anything that makes us work more cost efficiently without sacrificing valid consumer input is something we need, particularly these days” - greg shearson, vp brands, Quaker Oats

23. the current market potential

24. $850 million in test production costs

25. $2.5 billion in testing costs

26. the business plan

27. “ the first one is free”

28. give spot - on ™ to one advertiser and their agency

29. use spot - on ™ to create and test commercials for one brand

30. publicize spot - on ™ ease-of-use, cost efficiency and testing viability via testimonial from creative, research and brand people

31. use spot - on ™ initial publicity to interest 10-20 advertiser and agency early adopters

32. provide free software and on-site help to spot - on ™ early adopters in exchange for further testimonial

33. send spot - on ™ demo and initial results to key creatives, research and brand people

34. hold spot - on ™ seminars for agency creatives to build awareness and distribute free demos

35. hold spot - on ™ seminars for advertiser and agency research directors to demonstrate ease-of-use, cost savings and viability

36. develop spot - on ™ website to provide help, free tools, tips and feedback forums for users

37. stage free spot - on ™ workshops at agencies to further understanding of product

38. set up spot - on ™ “best test commercial” award and display entries on website

39. give spot - on ™ free to universities such as pratt, syracuse and school of visual arts -- for use by advertising majors

40. stage spot - on ™ screening of early test spots at movie theatre for ad age, ad week, brand week, wall street journal and new york times

41. the goal

42. capture 15% of the test production market by year two

43. capture 5% of the total test market by year two

44. the players

45. brian phelps, chief executive officer has been in software development for over 15 years and ceo of 3 software companies

46. steve tice, chief technology officer developed spot - on ™ and has been a software and game engine developer for 25 years

47. bob sukys, director of advertiser marketing has been a commercial production supervisor and marketing consultant for 20 years

48. bill vernick, director of agency marketing has been an advertising creative director and marketing consultant for 20 years

49. development costs

50. $1.1 million to finish software

51. $.7 million to create online research portal

52. $.7 million to publicize and market product

53. spot - on ™ easy does it