The key to your success and the success of your firm is the ability to find new clients. This is especially true in a solo or small law firm. The most effective and affordable way to find new clients is to take advantage of all the opportunities the Internet has to offer. For a solo lawyer, the Internet can level the marketing playing field and allow him or her to compete with seasoned law firms. The way potential clients look for attorneys has changed in today’s digital age. A recent survey by Pew Research suggests that three out of four people use the Internet when looking for an attorney. The popularity of search engines, social media, and smart phones have become the primary tools for finding lawyers. This new type of communication is more efficient and affordable compared to traditional media such as television and print. The fact is when people are looking for legal help, the Internet plays a huge part in their final decision. Think about it: would you ask your coworker to recommend a lawyer if you were charged with a crime? Would you ask your relatives to help you look for a DWI lawyer? Most people would rather research these issues in private by searching online. So for a lawyer who wants to get leads and find new clients, he or she must have a robust online presence that includes a client-friendly website, search engine optimization, social media, video, and mobile marketing. Every day, thousands of potential clients are looking online for lawyers to help them. Make sure you do not miss out on this huge opportunity to grow your firm. Every savvy 21st century lawyer must be where potential clients are, and that place is online. Sterling Mckinley, Online Marketing Specialist Call: 410-630-1287 ext.3 Email: info@lawmarketingpros.com Website: lawmarketingpros.com

1. Smart Marketing For Lawyers
Twitter.com/LawMarketPro
Facebook.com/MckinleyMediaGroup
Website: Lawmarketingpros.com/
Presented By
Sterling McKinley, CEO
Connect with us:
How to turn strangers into clients
Wednesday, June 18, 14

2. Meet Sterling Mckinley
Online Marketing Specialist, Columnist, Speaker
Small Firm Innovation
Wednesday, June 18, 14

3. •How potential clients look for lawyers
•Website Design
•Search Engine Optimization
•Online Video
•Social Media
•Mobile Marketing
Outline
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4. Source: http://networkingexchangeblog.att.com/wp-content/uploads/2012/10/Brian-Solis-top1.jpg
The way potential clients look for attorneys has
changed in today’s digital age
The popularity of search engines, social media, and smart
phones have become the primary tools for finding lawyers
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5. The web is where we go to find things ...
75% of internet users look for
legal services online.
Pew Research
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6. Think about it: would you ask your
coworker to recommend a lawyer if
you were charged with a crime?
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7. Level the playing field
with online marketing
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8. Most people research issues in private
DWIDivorce
Personal Injury
Malpractice
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9. The Sterling System - “The winning formula”
•Search Engine
•Local SEO
•Pay Per Click
•Blog
•Website
•Social Media
•Whitepapers
•FAQ
•Webniar
•Videos
•Call to action
•Easy to contact
•Email Campaign
•Mobile Marketing
•Offline Promotion
Attract Educate Convert
Create quality content that pulls potential clients towards your
practice when they are naturally looking for you
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10. It All Needs to Work Together
The most effective and affordable way to find new clients
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11. Over the next three years
Lawyers that use the web are
Expected To Grow 40% Faster
than those that don't.
Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
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12. To put it bluntly: If your firm isn’t
online, it might as well be invisible.
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13. Why You Have
To Be Online
13
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14. Website Design Tips
14
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15. What potential clients ask when
looking for a lawyer online
Is this lawyer for real? Authenticity
Is they telling me the truth? Believability
Is he/she knowledgeable? Credibility
Is he/she right for me? Feasibility of relationship
Is he/she listening or just peddling? Customized solutions
Overall can he/she be relied on? Safety
Do I understand enough about what he’s going to do for me? Comfort
Am I making the best choice vs choices? Superiority
And remember, websites are composed of images, graphics and content.
All can help convey trust to potential clients.
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16. What’s wrong with this website?
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17. Website Redesign
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18. Phone, Address & Email
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19. Video
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20. Easy To Read Text
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21. Search Engine Optimization
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22. Types of Google Searches
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23. Organic Search Engine Optimization
Google Pulls content/keyword directly from Your website
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24. Paid Search (Google Adwords)
How its works
•Pick Keywords
•Set Budget
•Create Ads
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25. Google Maps/Local Search
Your customers look for products & services near them
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26. Google +
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27. Online Video
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28. The Power Of Video
Clients that watch are 437% more
likely to make a purchase compared
to those that don’t.Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010
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29. Wednesday, June 18, 14

30. Video Ranks High in Google Searches
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31. Social Media
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32. Set up your profiles: LinkedIn
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33. Mobile Marketing
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34. Wednesday, June 18, 14

35. Your clients are on the go
Mobile internet usage will overtake
desktop internet usage by 2014.
(Source:Microsoft Tag)
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36. Desktop Website
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37. Desktop Website On Mobile Phone
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38. Mobile Website
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39. ! A scaled down version of your Website
! Easy & quick way to get information
! A summary of your key points
! Loads fast & easy to make contact
! Be available 24/7 & anywhere
What is a Mobile Website?
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40. Questions
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41. Keep up with your Clients
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42. Don’t Be Blockbuster
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43. What Will You Choose?
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44. Lawyers that can be found online are growing faster
Over the next three years, Lawyers that
use the web expect to grow 40%
faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
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45. Contact Us
MckinleyMediaGroup
MckinleyMediaGp
Call: 410-630-1287 ext.3
Email: info@lawmarketingpros.com
Website: lawmarketingpros.com
Sterling Mckinley, Online Marketing Specialist
Wednesday, June 18, 14