The document discusses stock footage and the 3D industry. It defines stock footage as short licensed video content that can be inserted into video projects. There is an opportunity for 3D stock footage to help monetize existing content and solve the lack of 3D material. Over 70 producers worldwide shoot 3D stock footage across various genres that is available for licensing. Stereobank is an example of a company that licenses 3D footage for uses like advertising, TV, and film production. Trends in 3D footage needs and new technologies were discussed.
1. Stock footage
and
the 3D industry"
London ! ! !3D Storytelling 2012 ! March 22nd!
3D Storytelling Conference London 2012
2. Hi !"
Morgan David de Lossy! Benjamin Carlu!
morgan@stereobank.com! benjamin@stereobank.com!
3D Storytelling Conference London 2012
3. What is stock footage ?"
3D Storytelling Conference London 2012
4. Stock Footage"
BM-101-6821-Left.mov!
Camera: SI 2K framerate: 25fps !
parallax: +1.5% - 2%!
3D Storytelling Conference London 2012
5. Stock Footage"
Definition:
Short content ready to be licensed and inserted to
any video project.
Opportunity in 3D:"
Help to monetize existing and help to solve the
lack of 3D content.!
Security:"
Models and Property releases!
Respect of copyright!
3D Storytelling Conference London 2012
6. Who shoots 3D stock footage?"
3D Storytelling Conference London 2012
7. 3D stock producers worldwide
70+ producers worldwide
3D Storytelling Conference London 2012
14. How does it work?"
3D Storytelling Conference London 2012
15. Stereobank process"
-Selection! -Advertisers!
3D content -TV Channels!
-Promotion!
production! -Film prod.!
-Sales!
-Manufact.!
Contributors" Stereobank" Clients"
% Royalty! License fee $!
3D Storytelling Conference! London 2012
16. Stereobank licenses"
Right Managed (RM) license: "
The stereoscopic video clip can be used in one project
only. The project is defined by its audience, geography
and period of broadcasting!
Type" Non-broadcast" Broadcast" Advertising"
Use" R&D, demo! TV, Cinema! Commercial!
Price" $500 - $1,000! $500-$2,000! $1,500-$5,000!
3D Storytelling Conference London 2012
17. The 3D stock footage flow
3D Storytelling Conference London 2012
18. Where is 3D stock footage shot?
3D Storytelling Conference London 2012
19. Where is 3D stock footage sold?
3D Storytelling Conference London 2012
20. How is 3D stock footage used?
Corporate"
Broadcast"
Advertising"
3D Storytelling Conference London 2012
21. Trends in 3D footage needs"
3D Storytelling Conference London 2012
22. Demo 2 3D playback"
3D Storytelling Conference London 2012
25. Thank you all !
Ravensbourne team, you rock !"
Morgan David de Lossy! Benjamin Carlu!
morgan@stereobank.com! benjamin@stereobank.com!
3D Storytelling Conference London 2012