This document discusses strategic blogging for financial advisors to target and capture new clients. It introduces a panel of financial advisors who blog and provides an overview of blogging, including that it allows one to showcase expertise while attracting and engaging with clients and influencers. Benefits of blogging include generating leads and referrals, building credibility, and providing a central place for insights. While few financial advisors currently blog, it is an effective marketing tool for small businesses. The document concludes with a question and answer session between the moderator and panelists.