This is a present

1. Personal Branding
By: Stephanie L. Webb

2. 3 Laws of Personal Branding
Create a valuable message
Repeat the message often and widely
Be consistent with your message
©2007 http://www.stephlynnwebb.com

3. Questions To Consider
What makes you different?
What s the pitch for you?
What s the real power of You?
What s loyalty to You?
What s the future of You?
©2007 http://www.stephlynnwebb.com

4. How To Create A Personal Brand
Build awareness of your personal
strengths and talents
• Take credit for who you are
• Understand your values
Control your doubts and fears
• Adjust yourself to the environment
Know how you are perceived by others
• You must first recognize your own personal
strengths and weaknesses
• You can change other s perceptions of You
©2007 http://www.stephlynnwebb.com

5. How To Create A Personal Brand
Communicate your brand
• Work on written and verbal skills
• Establish a trusting relationship with your
audience
Update your image
Learn international protocol
• Be polite and have good manners
• Present yourself professionally
©2007 http://www.stephlynnwebb.com

6. Online Persona
Web presence
• Online portfolio
Understanding your Google profile
• Company searching
Own your brand
• Multiple resources (LinkedIn, JOSO, Flickr)
Destroy the evidence
• Delete old posts or pictures
©2007 http://www.stephlynnwebb.com

7. Résumé Help
Parts of a résumé
Tips for creating an effective résumé
Watch out
©2007 http://www.stephlynnwebb.com

8. Résumé Help
Parts of a Résumé
• Title
• Career Summary
• Career Objective
• Experience
• Additional Information
• Personal Information
• Reference
©2007 http://www.stephlynnwebb.com

9. Résumé Help
Tips for creating an effective résumé
• Be concise and omit irrelevant information
• Don t forget your objective
• Write a powerful opening statement
• Use industry jargon
• Customize it -- focus on benefits to employers
• Include keywords
©2007 http://www.stephlynnwebb.com

10. Résumé Help
Tips for creating an effective résumé
• Use action verbs
• Be professional, not personal
• Personal traits
• Keep a positive tone
• Be honest
• Be organizes and logical
• Just communicate
©2007 http://www.stephlynnwebb.com

11. Résumé Help
Tips for creating an effective résumé
• Use action-benefit statements
• Quantify your achievements
• Avoid writing in first person
• Placing professional titles
• Combine sections if possible
• Use common section headings
• Omit salary information
• Include references
©2007 http://www.stephlynnwebb.com

12. Résumé Help
Watch out
• Resume length
• Paper size
• Paper color
• Computers & word processing
• Printing your résumé
• Printing your résumé
©2007 http://www.stephlynnwebb.com

13. Résumé Help
Watch out
• Proofreading is essential
• Utilize bullet-points
• Consistent Formatting
• Avoid overusing bold / italics / underline
• The best way to send a résumé
©2007 http://www.stephlynnwebb.com

14. An Effective Cover Letter
Pay attention to
• Purpose
• Gain an attentive audience
• Audience
• Taylor to the specific company
• Content
• What job(s) are you wanting to apply for?
• How do you fit with that company?
• Format
• 1st paragraph - brief, few sentences
• 2nd paragraph - one to three longer paragraphs
• 3rd paragraph - conclusion, summary, request an interview
©2007 http://www.stephlynnwebb.com

15. Effectively Network
1. Stay in touch
2. Talk to everyone
3. Ask “what do you do?”
4. Become a better listener
5. Practice presentation skills
6. Keep an updated business card
7. Improve written and verbal skills
8. Join networking clubs
9. Follow up on any lead
©2007 http://www.stephlynnwebb.com

16. Creating a Business Card
Basic cards
• Black and white, cream paper
Picture cards
• Graphic
Tactile cards
• Nonstandard materials
Multipurpose cards
• Discount Card
Outside-the-box cards
• Fancy, Extravagant
©2007 http://www.stephlynnwebb.com

17. Creating a Business Card
Weight
• 80-pound cover stock
Finish
• Smooth, linen
Color
• Two-color
Quantity
• 250 cards or more
©2007 http://www.stephlynnwebb.com

18. References
http://webworkerdaily.com/2007/07/26/the-3-
laws-of-online-personal-branding-and-why-your-
efforts-might-be-wasted/
http://www.fastcompany.com/online/10/brandyo
u_Printer_Friendly.html
http://www.times.spb.ru/index.php?action_id=10
0&story_id=17165
http://webworkerdaily.com/2007/03/28/why-you-
may-need-an-online-persona
©2007 http://www.stephlynnwebb.com

19. References
http://www.bdjobs.com/career/resume1.htm
http://www.ble.dole.gov.ph/cover_letter.asp
http://www.ehow.com/PrintArticle.html?id=1382
http://www.entrepreneur.com/article/printthis/71
900.html
©2007 http://www.stephlynnwebb.com