12. Aesthetic Appeal
Definition of aesthetics
Why is it important?
The Good, The Bad, The Ugly
Examples
Creating a Fast and Effective Web Site
Helpful Hints (software, web space, etc.)
Tricks of the Trade (easy to use templates)
Tips to Think About
13. Definition:
1. a: of, relating to, or dealing with aesthetics or the
beautiful <aesthetic theories>
1. b: artistic <a work of aesthetic value>
1. c: pleasing in appearance : attractive <easy-to-use
keyboards, clear graphics, and other ergonomic and
aesthetic features – Mark Mehler>
2: appreciative of, responsive to, or zealous about the
beautiful; also : responsive to or appreciative of what is
pleasurable to the sense
Merriam-Webster Online: http://www.m-w.com/
14. Why is it important?
Determines the audience’s opinion
Appears to be more organized
Easier to understand/read
Increases motivation to come back (credibility)
http://www.sapdesignguild.org/resources/simplification/Principles/Aesthetics.htm
15. Aesthetic Appeal
Definition of aesthetics
Why is it important?
The Good, The Bad, The Ugly
Examples
Creating a Fast and Effective Web Site
Helpful Hints (software, web space, etc.)
Tricks of the Trade (easy to use templates)
Tips to Think About
19. Aesthetic Appeal
Definition of aesthetics
Why is it important?
The Good, The Bad, The Ugly
Examples
Creating a Fast and Effective Web Site
Helpful Hints (web space, software)
Tricks of the Trade (easy to use templates)
Tips to Think About
20. Helpful Hints:
Web Space (Domain and Storage/Hosting
University Web Management
Go Daddy.com
Host Monster.com
Software and Online Applications
Dreamweaver
Frontpage
iWeb (Mac-specific)
Geocities
Tripod
21. Tricks of the Trade:
Tables are your friends if you do not know more
complex web site structures!
This may also help if someone takes over the website who
is less familiar with design structures (HTML, CSS)
Templates are great for getting started!
Do not rely on them alone. Make it your own!
You can create preset photo albums quickly in
Photoshop!
File > Automate > Web Photo Gallery...
Stay current with web terminology, software, and
processes!
22. Tips to Think About:
Keep the web site current and up to date
Make it consistent with any policies or bylaws
May want to have a section available to download the
most current release
Keep it professional
Remember, we are a PROFESSIONAL fraternity
Keep it consistent
Create style guides if necessary to document how things
flow (ex: “web site” or “website;” “email” or “e-mail”)
Share passwords
Not with everyone, but make sure that more than one
person has this information
23. Aesthetic Appeal
Definition of aesthetics
Why is it important?
The Good, The Bad, The Ugly
Examples
Creating a Fast and Effective Web Site
Helpful Hints (software, web space, etc.)
Tricks of the Trade (easy to use templates)
Tips to Think About
35. DELTA SIGMA PI
Web Site Guidelines
Updated on June 20, 2008
This manual is designed to be a quick reference guide of tips and good habits for
attaining the highest standards of operational performance in collegiate chapters. It is not
intended to be inclusive of all procedures or possible good practices and is not a
substitute for any policy.
37. Background
In the age of computers and the internet, Delta Sigma Pi chapters are reminded that a
web page represents a person or organization as much as or more than any personal
interaction could. It provides the opportunity for people to learn more at any time of day
and with any context, without the subject’s knowledge.
With that in mind, Delta Sigma Pi has created the following guidelines that should be
taken into consideration as chapters develop and maintain their individual chapter web
sites.
Introduction
Delta Sigma Pi chapters are permitted and encouraged to create and maintain a web
site. The web sites should help to provide information to the public about the chapter,
our purpose, and how the chapter is fulfilling the purpose in its actions.
Audience
Chapters are encouraged to design their web sites with several audiences in mind:
• Chapter members
• Prospective members
• Pledges
• Alumni members
• Members of the local and university communities
• Families of members and prospective members
Chapters should remember that the action/images of each Brother or pledge reflects on
every other Brother or pledge on an international basis. Therefore it is essential that
comments, photographs, and other aspects reflect properly regardless of who is viewing
the information.
Suggested Content
Web sites may address many chapter needs including communication, information
resources, and recognition. The following items are specifically encouraged:
• Fraternity history and purpose
• Chapter history
38. • Chapter officer information
• Appropriate photographs
• Chapter awards and recognitions
• Information for prospective members (i.e. Recruiting events)
• Alumni resources
• Community and service activity summaries
• Links to the national Fraternity, your University, and other local chapter sites and
other links as appropriate (i.e. Corporate Sponsors, Charities)
• General schedule of events
• A method of contacting the chapter
The following items are encouraged assuming they are appropriately secured:
• Full member contact information
• Chapter business (meeting minutes, etc.)
• Detailed calendar information
Exclusions
Web sites should not include the following:
• Materials that may be offensive in nature including having offensive language,
etc. For example, referring to a competing professional business fraternity or its
members with obscene or offensive terms is not appropriate.
• Advertisements or endorsements which are exclusionary in a nature that
deviates from Delta Sigma Pi’s non-discrimination policies. Care should be
taken in choosing product endorsements/sponsorships to ensure that they follow
the Purpose of Delta Sigma Pi and its intentions.
• Text or photographs that could be perceived to show activities that are contrary
to Delta Sigma Pi’s policies (including alcohol, hazing, sexual harassment etc.)
and/or the laws of each community
• Text or photographs that relate to the Ritual of Delta Sigma Pi.
• Inappropriate use of the Coat of Arms, badge, seal or other Delta Sigma Pi
trademark and symbols (for example, do not use inappropriate colors, distortions,
modifications, etc.)
• Out of date information (unless in the History Section)
39. • Copyrighted or registered trademark materials (unless permission has been
obtained).
Privacy
Care should be taken to ensure Chapter and Alumni Member as well as Pledge personal
data is used and provided in an appropriate manner. Specifically, the following should
be taken into consideration during web site development and maintenance.
• For privacy and safety, only limited member contact information should be widely
available so that it could not be inappropriately used by others.
• Full member contact information should be posted in a password-protected area.
• Members should have the option to limit or remove personal contact information.
• For privacy and safety, only limited member contact information should be
included so that it could not be inappropriately used by others. Explicitly,
member student identification numbers, social security numbers, addresses and
the like are never to be used.
Compliance
On occasion, web sites will be reviewed to ensure their adherence to the guidelines; any
web sites failing to comply with these guidelines will be asked to be corrected
immediately or taken down.
Additionally, all chapters should have one and only one web site and it should be
registered with the Central Office. Unregistered/ unrecognized web sites will be
requested to be taken down immediately.
If there are password protected sections, passwords should be supplied to the Central
Office regularly and upon request.
It is the responsibility of one or more Provincial Vice President-designees to review
chapter web sites at least twice a year. Accolades and suggestions will be provided to
chapter webmasters as well as Provincial Leadership (PVP, RVP, DD). Items found to
be out of compliance will be reported to the webmaster, chapter president, and
Provincial Leadership with a specific timeline outlined for required changes and/or a list
of suggested changes.
40. • If required changes are not resolved by the specified time, the issues will
escalated to the appropriate Regional Vice President for resolution and potential
disciplinary actions.
• Questions or clarification requests should be forwarded to the National
Professional Development Committee.