Created by Stephen Woodruff

1. OpenTable, Inc.
Stephen Woodruff

2. Background
Online, real-time restaurant reservation service!
Get reservation from computer, tablet, or phone!
Over 25,000 restaurants in the U.S.!
Expanding to large international cities!
Served 490 million diners!
Free to end users!
90% market share

3. History
Founded in 1998 by Chuck
Templeton!
550 employees!
3 series of funding!
Series A: $2M (1999)!
Series B: $10M (2000)!
Series C: $36M (2000)

4. OpenTable App
Available on: iOS, Android, Windows Phone,
BlackBerry

5. Financials (NASDAQ: OPEN)
IPO in 2009!
Share price: $20!
Quarterly results released
yesterday!
23% ↑ restaurants!
Currently: $80!
Gross profit!
2010: $59 Million!
2011: $85 Million!
2012: $105 Million
30% ↑ reservations!
↑ reservations per restaurant!
Recently acquired two companies!
Foodspotting ($10M)!
JustChalo ($11M)

6. What’s Hot?
Convenience of getting a reservation!
No phone call, just a couple taps on your
phone

7. Secret Sauce
One of the first companies to connect consumers with restaurants on the
internet!
Spotlight!
Groupon like daily deal service!
“Deals for meals”!
Typically, $50 worth of food and beverage for $25 !
DiningReward points!
100 points per reservation (sometimes 1,000 points)!
2,000 points = $20 OpenTable Dining Cheque

8. Competitors

9. Prediction
Will still control market but competitors are growing!
Startup NoWait taking casual dining business!
Image?!
Users upset that their negative reviews don't get published!
Lots of restaurants have inflated rating!
Expensive for restaurant owners!
Setup fee + monthly subscription + cover fee + web access fee +contract + cancellation
fee!
$1,295 hardware fee & average $635 a month!
SeatMe: $99 a month!
NoWait: Free - $199 a month