This is a brief introduction to help you get the most out of using Facebook for your language school to engage your students and get more fans!

1. Facebook
for Language Schools

2. Population: 1.15 Billion
B

3. It takes 125.26 seconds to pour
the perfect pint of Guinness
Let’s call that 2 minutes(!)

4. Links shared: 100,608
Photos tagged: 132,336
Event invites: 148,408
Wall posts: 158,728
Status updates: 165,114
Friend requests: 197,208
Photos uploaded: 271,698
Messages sent: 463,210
Likes: 765,722
Comments: 1,020,808

5. Edgerank
Σ
= Ue
User
x
We
Weight
x
De
Decay

6. Content
“What stuff should I put on Facebook?”

7. Engagement

8. Engagement

9. www.myschoolname.com

10. Promotion
“How do I get people to like my stuff?”

11. Vanity URL
http://facebook.com/MySchoolName
http://facebook.com/username

12. Promoted Posts

14. Advertising
“How do I get more people to look at my stuff?”

15. http://facebook.com/ads
Create an advert

16. ilters!
your f
ime on
Spend t

18. Analytics
“So, who has actually seen & liked my stuff?”

19. t spend
stats bu
ow your
t to kn
Ge
nt that
g conte
creatin
re time
mo
likes!
udience
your a

26. Questions?
Hopefully some easy ones I
can actually answer…

27. Download slides
http://boioing.com/eaqualsnov2013