Steve Saldana, Founder of BeanJockey presents a brief overview of the problem and the solution followed by an update on how BeanJockey is positioning itself for future growth. Presented in Santiago, Chile on September 9, 2013.

1. BeanJockey
Steve Saldana
The smartest way to repay your loans...
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2. About the Founder
Steve Saldana
BS/BA - Finance & Entrepreneurship
GE Capital
Chartered Financial Analyst (CFA)
SunGard
Financial Risk Manager (FRM)
Boston University
MENSA member
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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3. What is BeanJockey
Shows you the best way to make extra payments on
your loans
Custom nonlinear optimization algorithm (like Excel’s
Solver plugin)
Losing Less === Earning More
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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4. High-level Concept
Algorithms for the “right-hand” side of the balance sheet
FinTech dominated by lead generation firms (see appendix)
Investments (ETFs, 401K, IRA)
Credit & lending
Budgeting & cash flow management
BeanJockey wants to remain unbiased
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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5. Why BeanJockey is Needed
US household consumer debt
$11.2 trillion outstanding balance
$660 billion annual interest payments
$6,000 per household per year in INTEREST
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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6. Who Can Use BeanJockey
Ability + willingness to pay extra on loans
Target households
...top 60% of income earnings
...with children
...headed by a person employed in a managerial or
professional position
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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7. The Solution
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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8. The Solution
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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9. 90 day plan: More Traction
1 new signup every 2 days
3 Marketing Approaches
Paid Search - experimental stage
Organic Search - most important
Free tools - next to implement
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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10. Questions?
stephensaldana@gmail.com
linkedin.com/in/stephensaldana
beanjockey.com
facebook.com/beanjockey
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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11. Appendix
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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12. Tech Stack - Front
BackboneJS
Backbone Layout Manager
Highcharts
d3
DataTables
Bootstrap
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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13. Tech Stack - Back
Amazon EC2, RDS, ELB
MySQL
PHP
CodeIgniter
Tank Auth
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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14. Software is Eating The
World Finance
Asset Managers
Budgeting
Accounting
Wealthfront
Betterment
Personal Capital
SigFig
Mint
YouNeedABudget
PocketSmith
HelloWallet
Quickbooks
Kashflow
Xero
Credit
Closest Comps
New Segment
Credit Sesame
Credit Karma
TuitionIO
Student Loan Hero
ReadyForZero
PaybackSmarter
BeanJockey
September 9-10, 2013
Start-Up Chile - Demo Day
https://beanjockey.com
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