BUSINESS RESEARCH COURSE

1. Business Research :Business Research :
Course OverviewCourse Overview
Business Research :Business Research :
Course OverviewCourse Overview
MBA2216 BUSINESS RESEARCH PROJECTMBA2216 BUSINESS RESEARCH PROJECT
by
Stephen Ong
Visiting Fellow, Birmingham City
University Business School, UK
Visiting Professor, Shenzhen

2. Today’s OverviewToday’s Overview

3. Course LeadershipCourse Leadership
COURSE LEADERCOURSE LEADER
Stephen ONGStephen ONG
Visiting Professor,Visiting Professor,
Shenzhen University,Shenzhen University,
P.R.ChinaP.R.China
B.Sc. (Hons) Economics,B.Sc. (Hons) Economics,
London School ofLondon School of
Economics, University ofEconomics, University of
LondonLondon
MBA (InternationalMBA (International
Business), University ofBusiness), University of
Bradford, UKBradford, UK
EXPERIENCEEXPERIENCE
 Visiting FellowVisiting Fellow
 Lancaster UniversityLancaster University
Management School, UKManagement School, UK
 Birmingham City UniversityBirmingham City University
 Edinburgh Napier UniversityEdinburgh Napier University
 Research BackgroundResearch Background
 Masters research onMasters research on
Japanese ManagementJapanese Management
under Prof.Peter Buckleyunder Prof.Peter Buckley
 Government policy studiesGovernment policy studies
for Prime Minister’s office,for Prime Minister’s office,
MalaysiaMalaysia
 Supervised 7 MastersSupervised 7 Masters
projects – Casestudies,projects – Casestudies,
Action Research, SurveysAction Research, Surveys

4. Learning ObjectivesLearning Objectives
The course aims are :The course aims are :
To introduce students to the different
methods of business research.
To comprehend the role of research in
business decisions.
To offer a framework for conducting
research in systematic manner in
management, marketing, accounting and
finance.
To help students to develop practical
knowledge and skills to understand and
carry out research projects.

5. Learning OutcomesLearning Outcomes
Upon completion of the course, the students
should be able to:
Apply and clarify the research problems,
research questions and hypotheses.
Critically review the literature in any given topic,
documenting the references in the prescribed
manner.
Explain the different aspects of research
strategy, sampling, data collection and data
analysis.
Able to present and write a research proposal
and a business research report.

6. Course ContentCourse Content
 Sessions 1-3 : Research DesignSessions 1-3 : Research Design
 Sessions 4-5 : Data CollectionSessions 4-5 : Data Collection
MethodsMethods
 Sessions 6-9: Data Types,Sessions 6-9: Data Types,
Measurements and SamplingMeasurements and Sampling
 Sessions 11-12 Data AnalysisSessions 11-12 Data Analysis
 Week 13-15 : Report writing andWeek 13-15 : Report writing and
presentationpresentation

7. Course TimetableCourse Timetable
(Attendance is Compulsory)(Attendance is Compulsory)
Lecture (Stephen Ong)Lecture (Stephen Ong)
Saturday 9:00 pm – 1:00 pm*Saturday 9:00 pm – 1:00 pm*
(C205)(C205)
** Class times will be subject to changes. Notice will beClass times will be subject to changes. Notice will be
given 7 days in advance on LMS.given 7 days in advance on LMS.

8. AssessmentAssessment
Coursework (100%)Coursework (100%)
 Individual presentation andIndividual presentation and
submission of researchsubmission of research
proposal (20%) on selectedproposal (20%) on selected
topic.topic.
 Individual submission ofIndividual submission of
written project paper (80%).written project paper (80%).

9. Project ProposalProject Proposal
CONTENTCONTENT
 Selected business research
topic, with the following
Sections :
 Abstract
 Background
 Literature review
 Research Question
 Research Objectives
 Research Model
 Methodology
 Research design
 Target population
 Techniques
 Ethical considerations
 Timescale and Resources
 References
ASSESSMENTASSESSMENT
 Dissertation of 8-10Dissertation of 8-10
pages, approximatelypages, approximately
1,500 words1,500 words
 Report SubmissionReport Submission
Deadline : Week 6Deadline : Week 6
 Presentations: Week 6Presentations: Week 6

10. Project PaperProject Paper
CONTENTCONTENT
 Selected business
research topic, with the
following Sections :
 Abstract
 Chapter 1 : Introduction
 Chapter 2 : Literature review
 Chapter 3 : Research
Methodology
 Chapter 4 : Data Analysis and
Findings
 Chapter 5 : Discussion and
Conclusion
 References (to follow APA style)
 Appendices (including Survey
Questionnaire, Data analysis)
ASSESSMENTASSESSMENT
 Dissertation of 60-80Dissertation of 60-80
pages, approximatelypages, approximately
20,000 words20,000 words
 Report SubmissionReport Submission
Deadline : Week 14-28Deadline : Week 14-28
 Presentations: Week 15Presentations: Week 15

11. Resources : E-LearningResources : E-Learning
 LMS for Course Information, Plan, Schedule,LMS for Course Information, Plan, Schedule,
Assessment, Assignment DeadlinesAssessment, Assignment Deadlines
https://mustlms.must.edu.myhttps://mustlms.must.edu.my//
 Lecture SlidesLecture Slides
http://www.slideshare.net/stephenongch/http://www.slideshare.net/stephenongch/
 Online learning at Facebook : Gemini RIOnline learning at Facebook : Gemini RI
http://www.facebook.com/?ref=tn_tnmnhttp://www.facebook.com/?ref=tn_tnmn

12. Resources : Core ReadingResources : Core Reading
 APA (American Psychological Association) Referencing
System at
<http://owl.english.purdue.edu/owl/resource/560/01/>.
Note : Citation Style :
http://owl.english.purdue.edu/owl/resource/949/01/
 Cooper, D.R. and Schindler, P.S.(2011) BusinessCooper, D.R. and Schindler, P.S.(2011) Business
Research Methods. 11Research Methods. 11thth
Edition. McGraw HillEdition. McGraw Hill
 Saunders, L., Lewis, P. and Thornhill, A. (2012)Saunders, L., Lewis, P. and Thornhill, A. (2012) ResearchResearch
Methods for Business StudentsMethods for Business Students. 6. 6thth
Edition. Prentice Hall.Edition. Prentice Hall.
 Zikmund, Babin, Carr and Griffin (2010)Zikmund, Babin, Carr and Griffin (2010) BusinessBusiness
Research MethodsResearch Methods.. 88thth
Edition. South-Western.Edition. South-Western.

13. Consultation HoursConsultation Hours
(By appointment only)(By appointment only)
 Stephen Ong (School of Business, Level P)Stephen Ong (School of Business, Level P)
 Wednesday 3:00 pm – 6:00 pmWednesday 3:00 pm – 6:00 pm
 Email : stephenongch@gmail.comEmail : stephenongch@gmail.com

14. QUESTIONS?QUESTIONS?