Ramzi Raad, Chairman and CEO at TBWA/RAAD Middle East indicates that the Middle East from small beginnings has become one of the world's fastest growing media markets

1. How to Stimulate Widespread Adoption and Use of Broadband Ramzi R. Raad Chairman & CEO Bahrain, 6 May 2009 International Institute of Communications TELECOMMUNICATIONS AND MEDIA FORUM

2. The Global Media Scene Source: World Digital Media Trends 2008 – World Association of Newspapers and PricewaterhouseCoopers Digital Advertising Revenues ($Bn) Year

4. Global Advertising Spend by Medium Total Spend $485,555Bn in 2008 Source: Global Ad Spend – Zenith Optimedia - 2008 Advertising Spend ($M) Medium 25.3% 11.4% 37.9% 7.6% 0.5% 0.6% 10.2% +80% in 2020 INTERNET

7. Delivering the World’s Fastest Growing Media Markets in 2006 Source: Campaign Magazine – 2007 World Media Report Global Ranking Market % Increase over 2005 1 Egypt 47.3 2 Saudi Arabia 39.0 3 UAE 36.8 6 Qatar 28.5 7 Kuwait 26.6

8. GCC Online Spend Source: Madar Research 2007 / Great to Grey – Integral Research 2009* * Estimated Online Ad Spend ($M) Year *

9. Middle East Advertising Spend by Medium Total Spend $10,032M Source: Pan Arab Research Center – 2009 Medium 41% 8% 43% 1% >1% 5% 1%

13. Brand Engagement Model – Metrics

17. Thank You