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Measuring social media Benchmarking an individual Twitter timeline. @stephendann Senior Lecturer Speaker Company ($)
For those following along in the audience… ,[object Object],[object Object],[object Object]
Measuring an individual timeline Understanding the story you’ve been telling over time
Twitter in Six Easy Boxes 11,000 manually coded tweets later…
Conversational
Conversational: Action Presenting at the AMSRS conference hosted by  @amsrs_au
Conversational: Query Anyone here at AMSRS on Twitter?
Conversational: Referral @drstephendann AMSRS conference site  amsrs2011.sb4.com.au
Conversational: Response @drstephendann: Aren’t you supposed to be presenting and not livetweeting?
News Events
News Events: Announcement Launcing a Post tweet intervention at the conference drinks tonight.
News Events: Hashtagged Event #amsrs2011 Watching presentation on social media metrics
News Events: Headlines Speaker announces new twitter method. Details forthcoming.
News Events: Sport Half time update: South Sydney 22: Bulldogs 18
News Events: Natural disaster Flooding rains in one part of Australia wreck other part of Australia a week later
News Events: Transport #sydtraffic Stuck in Darlinghurst Rd parking lot.
News Events: Weather Lightning and thunder over Penrith, no rain yet
Pass along
Pass along: Automated Endorsement At AMSRS  (@ Hilton Sydney with n+1 other people) http://4sq.com/#X#X#
Pass along: Endorsement Check out the program on the AMSRS Website -  http://amsrs2011.sb4.com.au/
Pass along: Retweet RT @amsrs:  The 2011 conference website is now up and running and registrations are now open  #AMSRS2011  visit amsrs2011.sb4.com.au to book!
Pass along: Secondary Social Media New photos from AMSRS upload ( http:// fb . me / )
Pass along: User generated content Conference lobby Day 1:  http://instagr.am/p/....
Phatic
Phatic: Broadcast Turns out I can spell ubiquitous, I just can't spell it consistently, because that's a different word.
Phatic: Fourth wall Note to self: Less PowerPoint slides next time
Phatic: Greetings And a big hello to everyone still awake in the back row!
Phatic: Unclassifiable Asdfa;’fjasdcv
Status
Status: Activity onstage, presenting at AMSRS on Twitter
Status: Automated Now playing “ Short Stack - Drop Dead Gorgeous” in Winamp.
Status: Location Currently at the Hilton Hotel.
Status: Mechanical Clearing paper jams on a photocopier should not be a spectator sport.
Status: Personal I’m rather pleased how this all came together on the day.
Status: Physical Feeling the cold down here in pre-grand final Sydney
Status: Temporal Only six minutes 22 seconds left in the presentation!
Status: Work Working back late tonight to finalise the Twitter research presentation
Spam:  Really try not to be in this category.
If that feels strangely like a trip down a rabbit hole…
The question becomes, what can we do with the categories?
Track the story that’s been told Queensland Floods Case Study
Understand what the audience talks about #Conference Hashtag
Look towards what we can say Each category is a description of how it can be used
Beat Writer’s Twitter Block There are 28 different things you can talk about.
 
Thank you @stephendann |  [email_address]

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Measuring social media: Benchmarking an individual Twitter timeline.