39. …which gives the allergic guy the best CPL so far
The best relevance match is having the biggest impact
40. What I learned
1. Easy to get clicks
2. Measure what you care about
3. A testing process will tell you what language
or USPs your customers react to
70. 6
If a store runs out of goods, change the ad
in the Dark Post that are seen by the
people in the specific location or remove
the ad altogether to stop people
becoming angry at you for not delivering
on your promise
71. You end up with
• better stock control
• happier customers
• a more effective Facebook campaign with
more shares and likes
80. @firstconversion
Round 1
Round 2
When we have winners, its best to create a new campaign with the winner and new tests, so
that old data does not corrupt the new test data
Minored in psych and my mom is a psychologist, so I grew up surrounded by psychology
Naturally marketing interested me as it lies at the intersection of those – a glorious puzzle of how someone an be made to want and how you can make them decide to buy it
Social came along and marketing now has a different puzzle
3 years ago I went back to Uni and earned a MA in Social media
And then opened a social advertising agency to help people tell their stories
Talk about silicon milk roundabout
Talk about silicon milk roundabout
Dunning kruger effect but when people learn mechanical bit they think they have learnt the whole thing
Unlike Google ads, the mechanics of placing facebook ads tell you nothing about whether it will be successful for you or not
Conversion rates are generally going to be the same –you improve your ads, yourconversin rate goes up
Image draws attentionHeadline is a yes or no that confirms if this ad is for me or notText encourages the click
If you get those things right, you win. It is no longer an advert. It is a personal recommendation