1. The Value of the Library Experience: Priceless Stephen Abram, MLS Texas State Library Austin TX Feb. 24, 2011

2. Economic Change and Challenges These slides are available at Stephen’s Lighthouse blog

3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things

4. Welcome Questions for Today: Is this the end of libraries as we know them? Whither learning, community, support? What is actually changing? Do people still value the book? Where is all this change taking us? What is the role for librarians and all types of libraries in our info-future?

6. What Colour is the Sky?

7. So, what exactly is changing? In a word: Everything connected to your world! Books Media Mobility Collections Libraries

8. Texas and Potential for Competition

10. Students are focused at the lesson and event (essay, test, exam) level

11. Libraries at the heart of the community is no longer just physical

12. Libraries as whole school partners

14. School library / Public library partnerships increase scores 5% plus!

15. Libraries and information content and technology leadership are critical to Higher Ed

16. Communities with libraries as an investment receive very high ROI – average 650%!

18. Grocery Stores

19. Grocery Stores

21. Cookbooks, Chefs . . .

22. Cookbooks, Chefs . . .

23. Meals

24. Chefs, counsellors, teachers, magicians Librarians play a vital role in building the critical connections between information , knowledge and learning.

25. Very Big Secret The Elephant in the Room

26. Change can happen very fast

27. Sensemaking

28. 6 Things have Changed . . A LOT! Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors Books & Media & Collections Mobility Learning & Research Government The History of Unintended Consequences & Unpredictability

29. “Strategy is a Choice. . . To be a victim and feel these changes are fated and blamestorm OR Create the future we need and take collective responsibility for the conversation and development of the future.” Find Reasons not Excuses.

31. As technology advances

32. Emboldened Librarians hold the key

33. The nasty facts about Google & Bing and consumer search: SEO Content Farms Advertiser driven Geotagging GOOG

34. News Flash “The Internet and technology have now progressed to their infancy”

38. My son: Zachary

39. News Flash News Flash Tech Shift Happens

40. Culture

41. People

44. Overall IQ Increases

45. Increased educational attainment & engagement

46. eBooks outsell hard cover books & paperbacks

47. Reading is UP, way up.

48. Some libraries are crediting most cardholder growth to e-book accessibility

49. Personal device proliferation

51. Brain & Developmental Changes

52. Eye Movement Changes

53. Massive Behavioural Changes

54. Major Decline in Crime Rates – down 65%

56. Gaming too. . . Mothers in their 30’s

57. Social networks fastest growing populations are seniors and will be more international and less urban and English.

58. eBook reader usage is largely middle-aged.

60. 59% are female.

61. 29% are college students.

62. 5% are professors and 6% are teachers.

63. On any given day, 35% of our users are there for the very first time!

64. Only 29% found the databases via the library website.

65. 59% found what they were looking for on their first search.

66. 72% trusted our content more than Google.

68. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.

69. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.

70. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.

71. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.

72. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.

73. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.

74. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.

75. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)

76. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.

80. Discovery & Ideas

81. Has the future changed?Has our future changed?

83. COWS, etc.

88. fMRI and The Brain

89. Cloning

90. Trucking and GPS

91. Wind and other energy

92. Nanotechnology

93. Robotics

94. Massive Book Digitization

95. Music

96. Translation

97. Streaming Media

99. A 1965 iPhone

100. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

101. Formats have died before.

102. Books

103. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond

104. How would you enhance the book without the compromises of the 1500’s?

110. The Chapter and Paragraph Universe

111. Integrated with Visuals – graphics and charts

112. Integrated with ‘video’

113. Integrated with Sound and Speech

114. Integrated with social web

115. Integrated with interaction and not just interactivity

123. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

127. Mobility

130. Net neutrality, kill switches . . .

131. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis

132. Geo-awareness: GIS, GPS, GEO-IP, etc.

133. Wireless as a business strategy (Starbucks)

138. The new bibliography and collection development KNOWLEDGEPORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS

142. Encyclopedia.com

143. HighBeam & Questia

144. WorldCat

145. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!

146. Geo-IP features and measures

148. Technology literacy

149. Information literacy

150. Media literacy

151. Adaptive literacy

152. Research literacy

153. Academic literacy

154. Reputation, Etc.

155. Reading literacy

156. Numeracy

157. Critical literacy

158. Social literacy

159. Computer literacy

160. Web literacy

161. Content literacy

163. Can we frame the e-book issue so that it can be addressed rationally?

164. MindMap: What is a book? Reading Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

165. MindMap: What is a book? Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

167. Books

168. Fiction

169. Non-Fiction

170. Encyclopedia

171. Reference

172. Directories

173. Dictionaries

174. Textbooks

175. E-Learning

176. Steal This Idea

177. What are the good and bad things about e-books?

178. Library Goals Be the Bee Or Be the Hive. Care.

179. Strategic Thinking for Libraries Choosing a Future Setting Phased Priorities Making Choices Taking Action Doing the Next Step Adjusting Tactics with Experience Seeking Feedback and Adjusting Measuring Progress

181. Majority of library use will be virtual – yes even rural! And especially academic courses.

182. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print

183. All learning will be blended and continuous

184. DVD is circulation is dead and most other physical formats in decline.

185. Majority of questions will be virtual

186. Use will be 20 / 40 / 40 (in house, virtual, mobile)

188. StrategicAnalytics

190. Who are our core virtual users? Are there gaps?

191. Does learning happen? How about discovery?

192. What are user expectations for true satisfaction?

193. How does library search compare to consumer search like Google and retail or government?

194. How do people find and connect with library virtual services?

195. Are end users being successful in their POV?

197. StrategicAnalytics

198. Don’t Rest on Your Laurels.

199. Reintermediation

200. Stand Out!

201. Trust Yourself to Make Difference and Have an Impact

202. You have the tools.

203. Stop Making it so Hard!

204. Save the User!

205. Serve Everyone!

217. Unlocking the Library Value Conversation

218. What Would You Attempt If You Knew You Would Not Fail?

220. Learning

221. Discovery

222. Progress

223. Research (Applied and Theoretical)

224. Cultural & Knowledge Custody

228. Buildings

229. Search

230. Reading is Fundamental

231. Patrons

232. Outreach

233. Circulation

235. Bricks and Clicks and Tricks

236. Communities of Knowledge and Practice

237. Research Impact

238. Partnerships

239. Information Literacy Programs

241. Social Glue and Libraries

242. A Third Path

243. Observe Your Users

244. Context is King,Contact trumps Culture Content is a Foundation

245. Community

246. Conversations

247. Relationships

248. The Social Life of Information Community Networks

249. Life

250. Comfort

251. Progress

252. The power of libraries

254. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1