Transaction Management in Database Management System
The New Normal: How Social Tools are Transforming Libraries
1. The New Normal:
Social Institutions and the Social Web
Stephen Abram, MLS
San Jose State University SLIS
Library 2.011 Global Conference
These slides are available at Stephen’s Lighthouse blog Nov. 3, 2011
2. It’s just not that old....
“The term "Web 2.0" became synonymous with
the emergence, over 2004-05, of social
services like YouTube, MySpace, Facebook
and Flickr. It was coined in 2004 by O'Reilly
Media for the inaugural Web 2.0 Conference,
held in October 2004. At the time, Web 2.0
was meant to convey the beginning of a
second major era in the Web; after the Dot
Com collapse in 2001.”
“The Web as a ‘platform’.”
3.
4. Is there still life in web
tools for library
strategies?
Yes, but . . .
5. Change: Are libraries
Future Ready?
Reducing Suspense:
And the answer is . . . . MAYBE
7. se·duc·tion (s-dkshn) n.
1. a. The act of seducing.
b. The condition of being seduced.
2. Something that seduces or has the
qualities to seduce; an enticement.
[Latin sducti, sductin-, from sductus, past
participle of sdcere, to lead astray : s-, apart;
see s(w)e- in Indo-European roots + dcere, to
lead; see deuk- in Indo-European roots.]
13. So, today what do we need to think about?
What are the real reasons why web 2.0 tools
matter to library land?
Can we make books more social? How?
What programs (virtual and in-person) an
libraries create based on these social tools?
Why do user psychographics / personas
matter even more in this eco-system?
How do these support the questions space?
Can we move more clearly from transactions
to transformations? How do we measure?
14. 7 Gifts to Libraries, Publishers & Booksellers
1. The book isn’t dead or dying. It is evolving.
2. Our users/customers are improving.
3. Technology is going social and can support social
acts.
4. The PC isn’t dead, but, again, it’s evolving and more
mobile.
5. We know more about our customers than ever
before.
6. Talent, Insight, Community, have social value.
7. Opportunities always exist more in times of change
33. Can we frame the e-book issue so
that it can be addressed rationally?
34. Why do people read?
How do we socially aware web 2.0
tools to the experience?
35. Why do people read?
1. To learn
2. To engage in hearing other’s opinions (to agree or disagree or understand)
3. To develop more knowledge about myself and develop as a whole person
4. To be entertained and laugh, to engage and interact
5. To address boredom and the inexorable progress of time
6. To research and keep up-to-date
7. To participate well in civil society (everything from news to voting)
8. To be informed (and maybe smarter)
9. To understand others (individually and culturally)
10. To escape our day-to-day lives
11. To stimulate the imagination and be inspired or spiritual
12. To write and communicate better through reading others
13. To teach
14. To have something to talk about
15. To connect with like-minded people
36.
37.
38. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . .
47. The nasty facts
about Google &
Bing and
consumer search:
SEO / SMO
Content Farms
Advertiser-driven
Geotagging
Whack-a-Mole:
Farmer
Panda
Panda Silver
54. The new
bibliography and
collection
development
KNOWLEDGE
PORTALS
KNOWLEDGE,
LEARNING,
INFORMATION &
RESEARCH
COMMONS
55.
56.
57. What does all this mean?
The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just interactivity
How would you enhance a book?
How do Libraries play the game?
58. What Are Libraries Really For?
• Community
• Learning
• Discovery
• Progress
• Research (Applied and Theoretical)
• Cultural & Knowledge Custody / Conservation
• Economic Impact
59. Questions for Libraries & Publishers Today:
1. Are our priorities right?
2. Are learning, research, discovery changing
materially and what is actually changing?
3. Books. Meh.
4. What is the role of information and
recreational reading in the real future (that is
not an extension of the past)?
5. Are we for the 21st Century world that will be
or the 20th Century one that was?
74. The New Social Skills
Credulity (tricks, SEO, SMO, spam, phish, farms)
Transparent distrust and radical intellect
The Filter Bubble
Finding black hole data (like non-digital)
Networking with a Closed Circle
Beyond search to find/discover, choose/use,
understand/internalize and FORGET.
Tagging and organizing – offline remembering
Information ethics and creation
Curation
75. How would this look?
Top Reference and Research Questions
Do you know them? Or do you know retail
sales numbers or circulation numbers better?
Health . . .
Career Advice and Job Finding
Genealogy
Homework
Etc.
78. Summary
End User Psychographic Centricity
Focus on the Questions (Needs, CRM)
Build or Buy Knowledge Portals (Meals)
Emphasize Content Quality (not books)
Expand Social Media Programs on Information
Literacy
Advocate and Align with the Listener
Tell Stories, Have users tell stories
Invest in Strategic Analytics – Measurements of
Impact, ROI and Value
Collaborate vs. socialize
79.
80. Stephen Abram, MLS, FSLA
VP strategic partnerships and markets
Cengage Learning (Gale)
Cel: 416-669-4855
stephen.abram@cengage.com
Stephen’s Lighthouse Blog
http://stephenslighthouse.com
Facebook or Google+: Stephen Abram
LinkedIn / Plaxo: Stephen Abram
Twitter: sabram
SlideShare: StephenAbram1