The document summarizes key findings from a survey of library users about their satisfaction with and use of online library databases. It finds that library database users are generally satisfied, trust the content more than Google, and are likely to return and recommend the databases. However, only 29% of users find the databases through the library website, indicating opportunities to improve communication and promotion. The top user questions relate to health, hobbies, genealogy, and homework help.

1. Libraries Under Stress RENAISSANCE and the Reinvention of Libraries Library of Virginia Directors Meeting September 16, 2010 Stephen Abram, MLS Vice President Cengage Learning (Gale)

2. Thank you for inviting me! I want to share : Major upcoming trends and challenges New National data on User Satisfaction New Virginia Data on Questions And I want to meet you.

3. GOOG

4. Let’s explore each, but first let’s remember history; The History of Unintended Consequences And Unpredictability

6. “ The Internet has now progressed to its infancy”

9. Books

10. Google Editions Google Settlement Amazon Gutenberg Etc.

11. Is Our Focus On Books And Public Image Limiting Our Future Success?

12. A window of opportunity

17. Transmogrifying Containers

18. Do we really care about containers? Paper -- Schmpaper Digital – Schmidgital Holograph . . . Pffft!

19. Devices like iPads, Kobos, Kindles, Nooks, eDGe, and Mobile

21. Supporting the 21 st Century book experience?

22. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

25. What about censorship? Freedom of expression? Freedom…. in general

27. People

30. Media

34. Mobility

38. 02-25-10 [ http://www.offthemark.com/daily.php/?go=1264392000 ] 02-25-10

41. & AMAZON

45. Collections

51. Legal Frameworks This is the balancing act of all time It requires politics to listen to ALL voices It requires an understanding of consequences

54. Libraries Approaching the End Game The Matrix Build it or buy it?

56. I  my customers

64. The Boomers launched most of these digital initiatives. Now what are we/you going to do next?

67. Advance Survey Data for the Library of Virginia Prepared by Stephen Abram and the Gale, Cengage Learning Statistical Analysis Research Team

68. Reference Facet of the Library of Virginia Story September 2010 Survey Data 62 of 91 LVA library systems (68%) Thank you! Data and Graphics are available to LVA Members Only Contact Gale to Learn More

71. National Library Customer Satisfaction Data Specific Database Results from Usage Gale Cengage Learning Foresee Data Year One: Aug. 2009 – Sept. 2010 Underlying Charts Available on Request

73. Gale Library Databases Compare Very Well to Other Web Experiences

74. Digging Into Satisfaction Users will Return and Recommend Once Hooked

75. Library Search Needs to Improve

76. Who uses e-Resources? The Core User For Library E-Resources is Clear

77. Database Users Are Being Quite Successful

78. There are Training and Communication Opportunities

79. More Males Use Library Databases Than Usual

80. There is Not A Demographic Swing in Online Usage

81. Library Users Trust Library Databases More.

82. School is the Sweet Spot – But Other Users Abound Too.

83. Library’s Natural Allies Are Big Users & Potential Partners.

84. Wow! Only 29% of Users Find E-Resources Through Our Websites.

85. And 39% of Your Users Are in Your Databases for For the Very First Time!

86. Your Users Will Recommend Your Databases Your Users Will Recommend Your Databases

87. Your Users Respect Your Databases As Primary Sources

88. Your Users Are Likely to Return

89. Your Users Evaluate Your Services as Meeting Expectations.

90. There’s Great News! We have Room for Improvement BUT Library Databases Compete Very Well with User Expectations and Needs Fulfillment.

91. The School Cycle Drives Many Usage Scenarios

92. Upcoming Gale Surveys CATS DOGS CATS & DOGS

98. Community Stories

99. Conversations Stories

100. Relationships Stories

101. Community Networks The Social Life of Information Stories

102. Life Stories

103. Connection Stories

104. Personalization Stories

105. Comfort

106. Simplicity

108. The power of libraries

109. Speak Out!

110. Surprise Them!

111. Trust Experiments!

112. It takes A Team: Work Together & Pick Each Other Up

114. Stephen Abram , MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1