"Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite"
Presentation prepared for OMG Social Media Conference 2013
4. To reach 10 million users...
91 years
21 years
17 years
852 days
780 days
16 days
5. To reach 10 million users...
91 years
21 years
17 years
852 days
780 days
16 days
social media is
HERE TO STAY
6. 43%
70%
spend 6+ hours
on social media
of SMBs are on
Twitter
According to Vertical Response in Q3 of 2012,
an increase of 66%
from last year.
90%of SMBs are on
Facebook
7. print digital
build 1-on-1
relationship
2-ways
1 way street
time
investment
money
investment loose
audience
set report wait-and-
see
immediate
specific
audience
report
for results
exposure
W.O.M
10. 110 user-generated events
in 43 cities, 18 countries
APRIL ‘13MARCH ‘13 MAY ‘13 JUNE ‘13 JULY ‘13
51 brand ambassadors
in 4 months
+316%
316% increase in user sign up
in 11 months
$
Total spending: $4251
22. Top 5 HootSuite Features
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
23. Listening Dashboard
• Your company’s name
• Your company’s mispelled name
• Your competitors
• Your product(s)
• Similar product(s)
What should I search for?
Filter out the noise
24. Top 5 HootSuite Features
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
26. Top 5 HootSuite Features
• Set up listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
27. Schedule posts
• Plan content for the future
• Different time zones
• Experimenting
Why schedule?
• Set-and-forget
• Be a spammer, not an engager
But don’t...
28. • Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Top 5 HootSuite Features
29. Reports
Facebook
• Likes breakdown
• Reach
• Per-post metrics
• Demographics
• Snapshot
Twitter
• Follower growth
• Popular tweets
• Mentions count
• Compare keywords
• Sentiment
Click Stats
• Total summary
• Clicks by region
• Most popular
G+ / LinkedIn
• Followers
• Post count
• Update engagement
30. • Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Top 5 HootSuite Features
32. Social media can be time
consuming, don’t get lost in it.
• Market research
• Build relationships
• Establish your brand
• Educate the audience
• Sell your product(s)
33.
34.
35.
36.
37. There are hundreds of social media platforms out there,
but the essence is all the same: COMMUNICATION
BRANDING
CREATIVITY