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ALikeable expansion into




                              China


© Stephany Zoo
Even with only
                     0.01% market
                 share, every ten days
                   Likeable is losing
                      $2.6m
© Stephany Zoo
American
                 Population   <   Users on
                                  Weibo

© Stephany Zoo
Scale




           Matters
© Stephany Zoo
What about
                 Censorship?
                    (only political)


© Stephany Zoo
Motivations for
                 Social Media are
                 Different

© Stephany Zoo
Understanding
                  Chinese Culture
                         =
                 Optimizing Social
                   Media Use
© Stephany Zoo
© Stephany Zoo
Facebook Renren, Kaixin, Qzone

                     FoursquareJiepang

                 YouTube + HuluYouku

                  Twitter SinaWeibo
© Stephany Zoo
+ 294m blogs
                  + 148m BBS
© Stephany Zoo
© Stephany Zoo
Why Now?


© Stephany Zoo
© Stephany Zoo
© Stephany Zoo
The
                 commercialization of
                 Social Media happens
                     fasterin China
                   $$$$$$$
© Stephany Zoo
He who
                 hesitates
                  is lost
© Stephany Zoo
WhyLikeable?


© Stephany Zoo
© Stephany Zoo
The Chinese respect
                 American business

                  (    already in China)


© Stephany Zoo
Reputation in
                  most populous
                     country
                 Worldwide Brand
                   Recognition
© Stephany Zoo
China is at a
             pivot of
             exponential
             growth

© Stephany Zoo
How?

© Stephany Zoo
We will teamup with a
         Chinese Agency


© Stephany Zoo
The Digital Landscape is
            fragmented
            but….




© Stephany Zoo
© Stephany Zoo
Develop browser
                  optimized for
                   mobile use
© Stephany Zoo
Why me?


© Stephany Zoo
Cultural understanding
                  + Likeable training =
                   China Social Media
                         Success

© Stephany Zoo
Business licensing in
                  China is difficult BUT
                 connections into gov +
                 US commercial service

© Stephany Zoo
七次倒下,
                 起来八次

© Stephany Zoo

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A Likeable Expansion into China