NO BORING CONTENT ALLOWED!
Since designers and developers have been busy creating standards-based work, it’s understandable that they haven’t necessarily kept sharp on their written word. But are we so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we’re apathetic to (correctly) adding a space between “log” and “in?”
<a>Steph Hay</a> says, no way José! (The question is, do you? And who is José, anyway?)
In this talk, she discusses ways in which web folks can write compelling, credible content that piques interest and encourages action from readers. Refreshees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic résumés and cover letters, describe their work in creative portfolios, or convey value to gain one more paying subscriber.
3. Client: ACME is the world’s
largest manufacturer of
ineffectual weapons for
coyotes. I made wireframes,
created a new design, and
integrated Drupal for
content management.
View the website >>
Skills: Drupal, XHTML/CSS,
javascript, Flash, Ruby on
Rails, .NET, SharePoint,
Google Analytics, Captcha
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4. GRAPHIC DESIGN
XHTML
WORDPRESS
BROWSER-COMPATIBLE
AJAX
FRONT-END DEVELOPMENT
USER EXPERIENCE DESIGN
JQUERY
CSS
INFORMATION ARCHITECTURE
CONTENT MANAGEMENT SYSTEMS
JS
SOME PHP
EDUCATION
BANNER ADS
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5. TO WHOM IT MAY CONCERN,
I AM SUBMITTING MY...
AS ADVERTISED ON...
...OVER 5 YEARS EXPERIENCE
I HAVE DESIGNED 90 WEBSITES...
...TALENTED AND CREATIVE
MORE DETAILS IN MY RESUME
...HOPE TO HEAR BACK SOON
THANK YOU.
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6. TO WHOM IT MAY CONCERN,
I AM SUBMITTING MY...
AS ADVERTISED ON...
...OVER 5 YEARS EXPERIENCE
I HAVE DESIGNED 90 WEBSITES...
...TALENTED AND CREATIVE
MORE DETAILS IN MY RESUME
...HOPE TO HEAR BACK SOON
THANK YOU.
?
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7. 3 ELEMENTS OF COMPELLING CONTENT
Focus
Credibility
Consistency 7
17. “
DEMONSTRATE ENGAGEMENT
Objective: To earn a project
management position with a
revered firm in the DC area.
“
17
18. DEMONSTRATE ENGAGEMENT
Don’t be a cog.
Explain how you enthusiastically
made great things happen.
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19. “
DEMONSTRATE ENGAGEMENT
In 2008, I completed the
design and development of a
2nd generation, enterprise-level
RIA using object-oriented
event-based AJAX techniques
and made heavy use of the
“
JavaScript. I built the app on
Dojo framework (v.1.1.0).
19
22. “
KEEPING STATEMENTS RESULTS-ORIENTED
Participated in design
discussions with clients
Generated logo concepts
Learned WordPress to provide
maintenance support
“
22
24. “
KEEPING STATEMENTS RESULTS-ORIENTED
Weeks ahead of schedule, I
coded and delivered Section
508-Compliant HTML and CSS
for the development team’s
seamless integration. “
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28. “
BEING CONFIDENT WITHOUT CONCEIT
I can help you with your sr. web
interface graphic designer
(bethesda) Resume attached.
Check out my captcha enabled,
“
ajax/java interface and massive
on-line database skills at ...
Thanks
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29. BEING CONFIDENT WITHOUT CONCEIT
Don’t rely fully on aesthetics.
Complement portfolios by
describing how you think.
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30. “
BEING CONFIDENT WITHOUT CONCEIT
I believe in clear and honest
communication. You can count
on me to listen to your business
objectives, be available when
be transparent about my
process.
“
you need to contact me, and to
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32. I wanted to mimic the displays
of his many exhibitions - no
distractions and minimal info. All
forms of navigation remain
hidden until requested, allowing
the imagery to commandeer the
screen.
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34. “
WRITING CONTENT WITH INTENTION
The webiste has greatly
improved their web marketing
and consiquently improved
sales of their debut album...
“
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35. WRITING CONTENT WITH INTENTION
Don’t be careless.
Take the time to ensure your
writing sings beautifully.
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36. “
WRITING CONTENT WITH INTENTION
I have helped strengthen the
PBS Parents brand through my
design leadership. It is now a
major funding and partnership
won the 2006 and 2009
“
opportunity for PBS and has
Parents Choice Gold Awards.
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