Slides of the talk I delivered at the AppDays 2015 on November 26th 2015, in Paris, France.

1. LEAN STARTUP
&
MOBILE DEVELOPMENT
@
AXA DIGITAL AGENCY
November 26th 2015
AppDays, Day #2

2. Lean Startup @ AXA Digital Agency – Nov 2015 – Page 2 App Days #2015
INSERT DESIGNED IN DA SLIDE
DESIGN & BUILD
FORPEOPLE

3. WHO AM I?
Hi, I’m Stephane
(but people call me Stef or @sdelbecque)

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It’s only going to be one slide, don’t worry

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It’s only going to be one slide, don’t worry

6. LEAN @ DIGITAL AGENCY
From theory to the real world

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The Lean Startup @ Digital Agency
This is a revised & extended version of Dave Landis schema 

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The Lean Startup @ Digital Agency
This is a revised & extended version of Dave Landis schema 

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It all starts
with listening
to people you
want to
address

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- Field Interviews -
LIVEANOTHER LIFE

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to
get
user
PAIN
POINTS

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- User Profiles -
PLAY WITH CHARACTERS

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User mindset criterias

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Define who’s going to use your product
years
PERSONA
Volatile with Brands
Expert onDigital
PositiveAttitude
Personal approach
Do not take the Time
Relax Environment
THE DIGITAL NATIVE
“I just need a digital
product that works fine!”
Unfamiliar with insurance
“I just need simple insurance
product that I can understand,
otherwise I will not buy.”
20 single
low income no kids
high activity little apartment

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From needs to solutions to « user stories »
THE USER JOURNEY MAP
I need to…MY NEEDS I need to… I need to…
MY PROBLEMS
But I can not
because of…
But I can not
because of…
But I can not
because of…
AXA SOLUTIONS
Providethis
information
Allow people
todothisaction
Personalise
thiscontent
Out, morning
Phone, Tablet
SPACE, TIME, DEVICES
In, evening
Tablet, Desktop
In, Out, Everywhere
Every devices

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The Lean Startup @ Digital Agency
This is a revised & extended version of Dave Landis schema 

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FUNCTIONALSOLUTION

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INSERT AGILE SLIDE
Agile Development
Building the product in an interative and progressive way

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COMPLETESOLUTION(?)

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• Implicit : Mobile analytics to
find out what is actually used
• Explicit : Customer verbatims
(App stores and Feedback
forms)
• Social : When users are
organized into a community,
« wisdom of crowds » is at
work
Customer Feedback Learning Loop (CFLL)

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The Lean Startup @ Digital Agency
This is a revised & extended version of Dave Landis schema 

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Satisfaction, Retention before Referral, Referral before Advertising

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Success does not happen overnight
Lean Startup methods allow to discover the product/market fit

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The Lean Startup @ Digital Agency
This is a revised & extended version of Dave Landis schema 

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Conclusion
Customer & Pain Point First
• One must learn to co-create experiences with their customers
• Focus on the problem at length before the solution
• Experience Design : from usability to emotional design
Incremental & Start-of-the-Art
• Agile : Small steps & iterate
• Lean Startup : MVP & innovation accounting
• Exploit technology to its fullest, from smartphones to Big Data
Measure & Method
• CFLL (Customer Feedback Learning Loop)
• Growth Hacking : design products that distribute themselves

27. THANK YOU!
Stephane Delbecque
@sdelbecque