Local search results require a different, more rigorous form of search engine optimization (SEO) because on top of having a well optimized website, you also need to stay on top of Google My Business, link accumulation, citations, business address consistency, schema markup, and more.
19+ year SEO veteran, Ross Dunn, created this local SEO slide deck to present at Victoria, BC's inaugural SEM Summit to local businesses. Learn:
1) How to ensure your site has the necessary SEO for local search algorithms.
2) What outside signals your business requires to build authority with Google.
3) Discover some of the steps you can take to give your business an extra edge over your competition in local search results.
Proximity is NOT as important if they are searching outside of the area they are in.
CLICK-TO-CALL STAT: Google reports 70% of mobile searchers use click-to-call in the purchase process. (src. https://www.thinkwithgoogle.com/research-studies/click-to-call.html)
Mobile pages that load just 1 second faster will see a 27% increase in conversions.
CLICK-TO-CALL STAT: Google reports 70% of mobile searchers use click-to-call in the purchase process. (src. https://www.thinkwithgoogle.com/research-studies/click-to-call.html)
The “Glass case of emotion”
Link to applicable infographic on “The Cross-Device State of Local Search” by Localeze https://s3.amazonaws.com/ceblog/wp-content/uploads/2016/09/22192820/cross-device-local-search.jpg
Link to applicable infographic on “The Cross-Device State of Local Search” by Localeze https://s3.amazonaws.com/ceblog/wp-content/uploads/2016/09/22192820/cross-device-local-search.jpg
Link to applicable infographic on “The Cross-Device State of Local Search” by Localeze https://s3.amazonaws.com/ceblog/wp-content/uploads/2016/09/22192820/cross-device-local-search.jpg