Every business needs to get customers. In this presentation I describe the role of inbound and content marketing in lead generation. I ask simple questions like, what is your website doing for your lead generation? Are your competitors' websites working harder than yours to generate leads for their sales teams? Wouldn't it be good if your website and the content on it and around it channeled more prospects to your landing pages, and signed up more customers by creating more leads and improving your sales process ? I describe how audiences are sick and tired of being talked AT and how they are using spam filters to block your emails, and caller ids to limit the impact of your telemarketing, and ad-blockers and DVRs to skip over or to block your ads from their screens. I show how most business websites are failing in three key areas: failing to generate traffic, failing to generate leads and customers from that traffic, and failing to analyse and measure what digital marketing tactics work and which don't. I describe how you need to create search-friendly and truly compelling content in the form of blog posts, videos, slides shares, info graphics and case studies and how you need to distribute that content in the right places to attract your prospects, and how you need to implement lead nurturing and lead generation techniques on your website like landing pages and calls to action to convert that traffic into customers. I describe why transformative marketing is critical to business survival and why I help customers rethink their marketing from the ground up. I describe why content and inbound marketing are not disciplines for every kind of business and how it's not enough for a business to be simply cocktail-party-compliant in social media. I share my views on why inbound and content marketing is only really suitable for companies with foundations that are strong enough to endure longterm marketing transformation. I describe how I train my customers in digital marketing disciplines like customer profiling, segmentation, editorial planning, content creation and distribution, search engine and landing page optimisation and many other new marketing disciplines described more fully on my website, so that marketing teams will be empowered to grow their businesses in the new age of content and inbound marketing. If your business is forward leaning and you want help developing truly compelling content, selecting the best channels, distributing your social bait, attracting your prospects and generating qualified leads, get in touch and we'll help you develop a systematic and effective digital marketing process that will convert your prospects into customers and advance your bottom line. simply google concentricdots co uk

1. Marketing has changed a lot...
That’s a threat for some, and an
opportunity for others.
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2. If you ran a company in
the naughties
PR and advertising were the tools
that helped you spread your word
and grow your business
2

3. Thefriction was high and space was
scarce but that’s what you did: you bought
space and angled for column inches in paid
media
3

4. Today it’s different:
if you’ve got a unique and compelling story, and
you’re passionate about what you do, the friction
online
is actually much lower, because your
community will help you spread the
word through Twitter and the blogosphere, on
Facebook and LinkedIn to bring qualified
prospects back to your website or
content hub 4

5. 10 years ago
You were smart enough to know your
business needed a website
So you got one...
5

6. But what’s it doing for your business
today?
And are your competitors'
websites working harder to attract traffic
?
and generate leads for their sales teams
6

7. It’s not that you haven’t tried to
improve your lead generation...
you have....
7

8. You’ve dabbled with SEO
And you’ve got some bolt-on blogging,
Twitter and FB, but that’s done little
more than make you cocktail-party-
compliant in social media...
8

9. But you use those channels for the same
old, same old: more cold
calls, more
advertising, more direct mail, and lots of
email spamming.
And prospects are turning away, because
they don’t want to be talked AT any more
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10. In fact your audience is sick and tired of
being TALKED AT
10

11. And they’re using spam filters to
block your emails, and caller ids to limit
the impact of your telemarketing,
and ad blockers & DVRs to skip
over and block out your ads
11

12. But you need a way to get
more customers...
12

13. But your website and digital
marketing is failing in 3 key
areas :
#1 you're failing to be found and you’re
failing to get traffic
#2 you're failing to generate leads and
you’re not generating customers from that traffic
#3 you're failing to analyse what works and
what doesn't
13

14. So, since you care about traffic and
leads, what do you need to do?
=> #1 create search-friendly and
truly compelling content in the form of blog
posts, videos, slides shares, info graphics
and case studies your audiences want
14

15. => #2 distribute that content in the right
places to attract your prospects
=> #3 implement lead nurturing and lead
generation techniques like landing pages and
calls to action to convert that traffic into
qualified prospects for your sales team
15

16. But content marketing is
not for everyone....
It requires commitment to a longterm
transformative approach to
marketing
16

17. It’s for companies that are ready to
be tough on themselves
It’s for owners and
businesses whose
directors are ready to participate in the
process of transformation
17

18. If you want to rethink your
marketing from the ground up ...
Get in touch via the contact form on our
website www.concentricdots.co.uk
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