SlideShare ist ein Scribd-Unternehmen logo
1 von 31
Downloaden Sie, um offline zu lesen
Smart target power point
Smart target power point
Get it Wood-Fired in the Wilderness!                                          A Tradition of Trust!


                                                  Urban Living…Redefined!


                                                                               Something you have always wanted to do!


Beef…its what’s for Dinner…In Nebraska!




                                                  W ear it like you mean it!



Big City Selection…with Twice the Satisfaction!
Is Your Current Marketing Strategy
       Getting you the results you want?

                 Do you even have one?
            Many small businesses feel they...
 Are throwing ad dollars at the wall hoping they stick
 Can't afford to effectively “brand” their business
 Get lost in the “clutter”
 Don’t know which medium works the best today
 Don’t know how to maximize their website and social media
  efforts

                  Sound familiar?
Understanding Customers




                  *Roy Williams – “The Wizard of Ads”
Technological Trends
Dramatically changed how we communicate and gather information

• Over 225 Million Americans have
  High-Speed Internet! 80% regular
  use!

• More internet bandwidth used by 20
  homes today….than the entire
  internet in 1995!
“91 million viewers watched 5 billion videos
in the U.S. on YouTube in July 2010”
ComScore Press 9/10/10




                 Google has become a verb
                 2 Billion searches per month!
The Mobile Movement!
 Airline Boarding Passes




                  •Nearly 90% of Americans have a mobile
                       device
                  •52,000 texts sent per second in the US
                       (triple since 2007)
                  •Business texting growing rapidly!
                  (izigg.com 90210)
                  •FM radio AP on Android and iPhone
                  •Over 40% of users have Smartphones-up
                       from 30% in 2010!
SOCIAL MEDIA FOR SMALL BUSINESS




                Social Media is redefining
                     “word of mouth”
             •Content is CRITICAL
             •Granular connection with like
             minded consumers!
             •Small business litmus test for SM
                 •Website
                 •P1 engaged?
                 •Commitment of time/energy
Cut Through the Clutter with Frequency!


 Advertising clutter is at an all time high!
 Average American is exposed to 3000-5000 advertising
  messages per day.
 A consistent, compelling message to a targeted audience is
  the best way to increase awareness.
 Frequency is extremely expensive on MOST traditional
  mediums.



                                                *Roy Williams – “The Wizard of Ads”
The BUYING FUNNEL

External Media creates
awareness and brand
preference


 Research, Web,
 Influencers, reputation


Contact, shopping


Decision!

                           Loyalty and CRM Programs….make them
                           ADVOCATES
Frequency Can Be Expensive on Traditional Media!


Newspaper
       Subscriptions are down and costs are rising
       Most effective for “Transactional” offers


Television
   •   Explosion in use of DVR and TIVO
   •   Cable penetration is low and fragmented
   •   62% of corporate marketers feel TV is less
       effective that 2 years ago (Assoc. of
   National Advertisers)
Media Options
                                                   Outdoor
                 •    High cost on populated roadways
                           •    Most effective as directional
        •   Limited message (content and changes)


                                                 Direct Mail
    •       Becoming less effective and more costly
             •       Warm lead vs. Cold lead prospects


                                             Yellow Pages
•   Quickly being replaced by web/smartphones
                       •       Most users go to white pages
Smart target power point
Radio offers AFFORDABLE Frequency!

   Radio is the most cost effective way to reach your
   target audience with a powerful and compelling
   message about your business……..and do it at a
   time that has the biggest chance to impact their
   buying decision!

   63% of radio listeners are within 1-hour
   hour of the point of major purchase!
Radio reaches 93% of the
 population every week.
WHO IS LISTENING??

       Sirius/XM- January 2012 20 million users.                    (FCC)


       iPods/MP3 - An estimated 30 million Americans use
        them weekly.           (cnet news)


       Internet Radio - 60 million each week in America.
        (digitalmediawire) 75 million subscribers to Pandora 2011.




Radio reaches 93% of American adults each week.
          That’s 285-Million consumers!
Radio is Powerful

 Intrusive (vs. passive)
 One-on-one conversation gives very personal message
 Positive “Word of Mouth” to a huge audience!
 Theatre of the mind
 Effectively drives traffic to business website (1 in 4 site radio)
 Ties all marketing together
 Message, schedule, number of listeners
Message is EVERYTHING!

 Make it compelling!
 Features and Benefits
 Communicate your business “brand”
 Make it memorable
 Transactional and Relational message
 Always include a “call to action”
MOTEL 6: Radio Done Right!

 Chain was nearly bankrupt – 200 locations

 Last ditch marketing effort
    Hired Richards Group/Dallas
    Recruited Tom Bodett - 1986
    Could only afford radio
    Wrote compelling, memorable ads


 Emerged stronger than ever – 800 locations

 Sold to ACCOR for $1.3 billion in 1990


                                               Cell phone   Obese Pet   Tax Season
GoodRadio.TV Station: KDKD-FM




 KDKD
 95.3 FM
 Country
 Adults 25-54
GoodRadio.TV Station: KDKD-AM




 KDKD
 1280 AM
 Oldies
Adults 35-64
GoodRadio.TV Station: KXEA-FM




•KXEA FM
•104.9 FM
•Classic Hits
•Adults 18-49
Target Your Marketing!


n analysis of the station’s inventory indicates that
  we have the immediate ability to provide local
businesses an affordable opportunity to reach a
      large number of potential customers.


         How are we going
           to do that?
Empty Seats = Empty Spots

 Empty seats cost the airline money and cost                                 $10
                                                                                $0
                                                                $100
                                                                  $0
  traveler opportunity
 Discount seats available before a flight to    $10
                                                   $0
                                                         $100
                                                           $0
  provide win-win
    Airline gets a client                                             $10
                                                                         $0

    Traveler gets a great deal                 $10
                                                  $0
                                                                $100
                                                                  $0


 Empty spots cost the station money and                $100
                                                          $0

  business owner opportunity
 Discount spots on set schedule provides
  win-win
    Station gets a client
    Business owner gets a great deal
Huskersrule10



Smart Target Works!
The Plan

 Radio campaign period: 6/01/12 through
 5/31/13
 Up to 60% off normal rates
 Production, copywriting, and creative
 included
 :30 second ads!
 30 ads per station, per month
The Plan: Monthly Calendar (Sample)

Sunday       Monday       Tuesday       Wednesday   Thursday       Friday        Saturday
         1            2             3           4              5             6              7


                                :30 Commercial

         8            9         10             11          12               13          14

                                :30 Commercials

     15           16            17             18          19               20          21

                                :30 Commercials

     22           23            24             25          26               27          28
Weekly Schedule on Each Station

Monday – Sunday   6am-8pm             50%


Monday – Sunday   BTA                 50%

           30 commercials per week!
          90 commercials per month!
Janesville- Ft. Atkinson
Investment
ONLY $399 per month
    Commercial Production

     Creative Copy Writing

    Streaming ads available!

   90 commercials per month!


    Only 10 Available
Put the power of Smart Target to
 work for your business today!


    THANK YOU!

Weitere ähnliche Inhalte

Ähnlich wie Smart target power point

Building Your Online Sales Funnel
Building Your Online Sales FunnelBuilding Your Online Sales Funnel
Building Your Online Sales Funnelnetcentricity
 
AMC Cinema Advertising 2010
AMC Cinema Advertising 2010AMC Cinema Advertising 2010
AMC Cinema Advertising 2010nick_politylo
 
Williams interactive mobile marketing with pricing
Williams interactive mobile marketing with pricingWilliams interactive mobile marketing with pricing
Williams interactive mobile marketing with pricingDarion Wheeler
 
Future of Advertising - Networked Media & Networked Agencies
Future of Advertising - Networked Media & Networked AgenciesFuture of Advertising - Networked Media & Networked Agencies
Future of Advertising - Networked Media & Networked AgenciesBranded Channels
 
OIGA Mobile Marketing Presentation
OIGA Mobile Marketing PresentationOIGA Mobile Marketing Presentation
OIGA Mobile Marketing PresentationJudd Wheeler
 
The Future of Destination Marketing Why all Marketing is Social Marketing
The Future of Destination Marketing Why all Marketing is Social MarketingThe Future of Destination Marketing Why all Marketing is Social Marketing
The Future of Destination Marketing Why all Marketing is Social MarketingAnna Pollock
 
The power of mobile marketing
The power of mobile marketingThe power of mobile marketing
The power of mobile marketingJudd Wheeler
 
Mobile Marketing - September 2011
Mobile Marketing - September 2011Mobile Marketing - September 2011
Mobile Marketing - September 2011Judd Wheeler
 
Opportunity Presentation
Opportunity PresentationOpportunity Presentation
Opportunity PresentationDinaB
 
Company Present Linkedin
Company Present LinkedinCompany Present Linkedin
Company Present Linkedinguesta0d59e
 
Do you love to Travel? If so check this out
Do you love to Travel? If so check this outDo you love to Travel? If so check this out
Do you love to Travel? If so check this outVictor Ogunmodede
 
Why Native Won (And the Roadmap for the Next $75 Billion)
Why Native Won (And the Roadmap for the Next $75 Billion)Why Native Won (And the Roadmap for the Next $75 Billion)
Why Native Won (And the Roadmap for the Next $75 Billion)Sharethrough
 
Acxiom High Performance Data Is The New Black
Acxiom High Performance Data Is The New BlackAcxiom High Performance Data Is The New Black
Acxiom High Performance Data Is The New BlackTim Suther
 
Brand Solution- By Seventymm
Brand Solution- By SeventymmBrand Solution- By Seventymm
Brand Solution- By SeventymmAruna Jamwal
 
PTTP09 London Film Fest Workshop
PTTP09 London Film Fest WorkshopPTTP09 London Film Fest Workshop
PTTP09 London Film Fest WorkshopBrian Newman
 
Perception vs. Realty - How to build the right perception about your local bu...
Perception vs. Realty - How to build the right perception about your local bu...Perception vs. Realty - How to build the right perception about your local bu...
Perception vs. Realty - How to build the right perception about your local bu...Chandler Faldet
 

Ähnlich wie Smart target power point (20)

Building Your Online Sales Funnel
Building Your Online Sales FunnelBuilding Your Online Sales Funnel
Building Your Online Sales Funnel
 
What is Zuberance?
What is Zuberance?What is Zuberance?
What is Zuberance?
 
Crosbie
CrosbieCrosbie
Crosbie
 
AMC Cinema Advertising 2010
AMC Cinema Advertising 2010AMC Cinema Advertising 2010
AMC Cinema Advertising 2010
 
Williams interactive mobile marketing with pricing
Williams interactive mobile marketing with pricingWilliams interactive mobile marketing with pricing
Williams interactive mobile marketing with pricing
 
Future of Advertising - Networked Media & Networked Agencies
Future of Advertising - Networked Media & Networked AgenciesFuture of Advertising - Networked Media & Networked Agencies
Future of Advertising - Networked Media & Networked Agencies
 
OIGA Mobile Marketing Presentation
OIGA Mobile Marketing PresentationOIGA Mobile Marketing Presentation
OIGA Mobile Marketing Presentation
 
The Future of Destination Marketing Why all Marketing is Social Marketing
The Future of Destination Marketing Why all Marketing is Social MarketingThe Future of Destination Marketing Why all Marketing is Social Marketing
The Future of Destination Marketing Why all Marketing is Social Marketing
 
The power of mobile marketing
The power of mobile marketingThe power of mobile marketing
The power of mobile marketing
 
Mobile Marketing - September 2011
Mobile Marketing - September 2011Mobile Marketing - September 2011
Mobile Marketing - September 2011
 
Seventymm.Com Solutions
Seventymm.Com SolutionsSeventymm.Com Solutions
Seventymm.Com Solutions
 
Opportunity Presentation
Opportunity PresentationOpportunity Presentation
Opportunity Presentation
 
Company Present Linkedin
Company Present LinkedinCompany Present Linkedin
Company Present Linkedin
 
Do you love to Travel? If so check this out
Do you love to Travel? If so check this outDo you love to Travel? If so check this out
Do you love to Travel? If so check this out
 
Why Native Won (And the Roadmap for the Next $75 Billion)
Why Native Won (And the Roadmap for the Next $75 Billion)Why Native Won (And the Roadmap for the Next $75 Billion)
Why Native Won (And the Roadmap for the Next $75 Billion)
 
Acxiom High Performance Data Is The New Black
Acxiom High Performance Data Is The New BlackAcxiom High Performance Data Is The New Black
Acxiom High Performance Data Is The New Black
 
Brand Solution- By Seventymm
Brand Solution- By SeventymmBrand Solution- By Seventymm
Brand Solution- By Seventymm
 
PTTP09 London Film Fest Workshop
PTTP09 London Film Fest WorkshopPTTP09 London Film Fest Workshop
PTTP09 London Film Fest Workshop
 
Perception vs. Realty - How to build the right perception about your local bu...
Perception vs. Realty - How to build the right perception about your local bu...Perception vs. Realty - How to build the right perception about your local bu...
Perception vs. Realty - How to build the right perception about your local bu...
 
YTB
YTBYTB
YTB
 

Kürzlich hochgeladen

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 

Kürzlich hochgeladen (20)

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 

Smart target power point

  • 3. Get it Wood-Fired in the Wilderness! A Tradition of Trust! Urban Living…Redefined! Something you have always wanted to do! Beef…its what’s for Dinner…In Nebraska! W ear it like you mean it! Big City Selection…with Twice the Satisfaction!
  • 4. Is Your Current Marketing Strategy Getting you the results you want? Do you even have one? Many small businesses feel they...  Are throwing ad dollars at the wall hoping they stick  Can't afford to effectively “brand” their business  Get lost in the “clutter”  Don’t know which medium works the best today  Don’t know how to maximize their website and social media efforts Sound familiar?
  • 5. Understanding Customers *Roy Williams – “The Wizard of Ads”
  • 6. Technological Trends Dramatically changed how we communicate and gather information • Over 225 Million Americans have High-Speed Internet! 80% regular use! • More internet bandwidth used by 20 homes today….than the entire internet in 1995! “91 million viewers watched 5 billion videos in the U.S. on YouTube in July 2010” ComScore Press 9/10/10 Google has become a verb 2 Billion searches per month!
  • 7. The Mobile Movement! Airline Boarding Passes •Nearly 90% of Americans have a mobile device •52,000 texts sent per second in the US (triple since 2007) •Business texting growing rapidly! (izigg.com 90210) •FM radio AP on Android and iPhone •Over 40% of users have Smartphones-up from 30% in 2010!
  • 8. SOCIAL MEDIA FOR SMALL BUSINESS Social Media is redefining “word of mouth” •Content is CRITICAL •Granular connection with like minded consumers! •Small business litmus test for SM •Website •P1 engaged? •Commitment of time/energy
  • 9. Cut Through the Clutter with Frequency!  Advertising clutter is at an all time high!  Average American is exposed to 3000-5000 advertising messages per day.  A consistent, compelling message to a targeted audience is the best way to increase awareness.  Frequency is extremely expensive on MOST traditional mediums. *Roy Williams – “The Wizard of Ads”
  • 10. The BUYING FUNNEL External Media creates awareness and brand preference Research, Web, Influencers, reputation Contact, shopping Decision! Loyalty and CRM Programs….make them ADVOCATES
  • 11. Frequency Can Be Expensive on Traditional Media! Newspaper Subscriptions are down and costs are rising Most effective for “Transactional” offers Television • Explosion in use of DVR and TIVO • Cable penetration is low and fragmented • 62% of corporate marketers feel TV is less effective that 2 years ago (Assoc. of National Advertisers)
  • 12. Media Options Outdoor • High cost on populated roadways • Most effective as directional • Limited message (content and changes) Direct Mail • Becoming less effective and more costly • Warm lead vs. Cold lead prospects Yellow Pages • Quickly being replaced by web/smartphones • Most users go to white pages
  • 14. Radio offers AFFORDABLE Frequency!  Radio is the most cost effective way to reach your target audience with a powerful and compelling message about your business……..and do it at a time that has the biggest chance to impact their buying decision!  63% of radio listeners are within 1-hour hour of the point of major purchase!
  • 15. Radio reaches 93% of the population every week.
  • 16. WHO IS LISTENING??  Sirius/XM- January 2012 20 million users. (FCC)  iPods/MP3 - An estimated 30 million Americans use them weekly. (cnet news)  Internet Radio - 60 million each week in America. (digitalmediawire) 75 million subscribers to Pandora 2011. Radio reaches 93% of American adults each week. That’s 285-Million consumers!
  • 17. Radio is Powerful  Intrusive (vs. passive)  One-on-one conversation gives very personal message  Positive “Word of Mouth” to a huge audience!  Theatre of the mind  Effectively drives traffic to business website (1 in 4 site radio)  Ties all marketing together  Message, schedule, number of listeners
  • 18. Message is EVERYTHING!  Make it compelling!  Features and Benefits  Communicate your business “brand”  Make it memorable  Transactional and Relational message  Always include a “call to action”
  • 19. MOTEL 6: Radio Done Right!  Chain was nearly bankrupt – 200 locations  Last ditch marketing effort  Hired Richards Group/Dallas  Recruited Tom Bodett - 1986  Could only afford radio  Wrote compelling, memorable ads  Emerged stronger than ever – 800 locations  Sold to ACCOR for $1.3 billion in 1990 Cell phone Obese Pet Tax Season
  • 20. GoodRadio.TV Station: KDKD-FM  KDKD  95.3 FM  Country  Adults 25-54
  • 21. GoodRadio.TV Station: KDKD-AM  KDKD  1280 AM  Oldies Adults 35-64
  • 22. GoodRadio.TV Station: KXEA-FM •KXEA FM •104.9 FM •Classic Hits •Adults 18-49
  • 23. Target Your Marketing! n analysis of the station’s inventory indicates that we have the immediate ability to provide local businesses an affordable opportunity to reach a large number of potential customers. How are we going to do that?
  • 24. Empty Seats = Empty Spots  Empty seats cost the airline money and cost $10 $0 $100 $0 traveler opportunity  Discount seats available before a flight to $10 $0 $100 $0 provide win-win  Airline gets a client $10 $0  Traveler gets a great deal $10 $0 $100 $0  Empty spots cost the station money and $100 $0 business owner opportunity  Discount spots on set schedule provides win-win  Station gets a client  Business owner gets a great deal
  • 26. The Plan  Radio campaign period: 6/01/12 through 5/31/13  Up to 60% off normal rates  Production, copywriting, and creative included  :30 second ads!  30 ads per station, per month
  • 27. The Plan: Monthly Calendar (Sample) Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 :30 Commercial 8 9 10 11 12 13 14 :30 Commercials 15 16 17 18 19 20 21 :30 Commercials 22 23 24 25 26 27 28
  • 28. Weekly Schedule on Each Station Monday – Sunday 6am-8pm 50% Monday – Sunday BTA 50% 30 commercials per week! 90 commercials per month!
  • 30. Investment ONLY $399 per month Commercial Production Creative Copy Writing Streaming ads available! 90 commercials per month! Only 10 Available
  • 31. Put the power of Smart Target to work for your business today! THANK YOU!

Hinweis der Redaktion

  1. PAT Can’t afford to effectively brad their business – shotgun Sound familiar? – Aim!
  2. GEORGE Transactional – Ad $ spent here Low gross Low Margin Relational Fertile ground Repeat Don’t screw up Deliver on promise
  3. What hill do you own… or should you own? Ladder exercise Don’t say service, selection or your people!... Dig deeper See us for all your (insert name) needs.
  4. What hill do you own… or should you own? Ladder exercise Don’t say service, selection or your people!... Dig deeper See us for all your (insert name) needs.
  5. GEORGE