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Product management for entrepreneurs lsm
- 2. “Beforeyou are a CEO, try being a Product Manager…” – Marc Pincus, CEO of Zynga http://ecorner.stanford.edu/authorMaterialInfo.html?
- 3. Product Manager - Entrepreneurs Mark Pincus - Zynga Jason Goldberg - Fab.com TA McCann – Gist Steve Jobs – Apple
- 5. What is a product? - Something that can be described - Something tangible - Something you can sell
- 6. Whole Product Inmarketing, a whole product is a generic product (or core product) augmented by everything that is needed for the customer to have a compelling reason to buy
- 8. Tools P&L
- 9. 4+1Ps Product Placement Price Promotion Packaging
- 11. Personas
- 12. Persona Goals Road Map Po Negotiation sit Release Pr ion ism ing Themes Prioritized Backlog
- 13. Positioning For [target market] Looking [to solve what problem] We offer [product & benefits] Unlike [our competitors] Who have [major weaknesses] We offer [major differentiating benefit]
- 15. Ls
- 16. Ls
- 18. s le Execs Sa et ing Mark Client Services mt d Mg En gin o ee Pr Sup ring port
- 19. Q&A
- 20. What do you need to know? Technologist would • Product ask: Manager – What do I need to would ask: build? – What do I need to sell, to which market and at what time?
- 21. Finding Opportunities BlueOcean, Chasm, SWOT, etc. Technology expansion cycles (electricity, phone, intranet, internet) Inventions vs. Innovation
- 22. Market Validation Customer Development; Customer Learning;
- 23. MVP Something that can be sold to a target market. Validates Positioning &4P
Editor's Notes
- Big idea vs. small idea.
- Something you can sell, because it provides value and people want to buy it. Something that provides value and people want to buy.
- Positioning – hypothesis – translation statement between market needs and our goal revenue.
- Positioning = Hypothesis,
- It’s not about documentation – it’s about interaction;
- - Haven’t you’ve been called a “Program Manager”? Why don’t you build some programs? Do you want me to do all of this? No. Building successful product is not your job. It is the entire organization job to build successful products. Your job is to get them all aligned and enabled to build successful product.
- This is your job!