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“HEADING TOWARDS A DIGITAL FUTURE –
AN ...
AGENDA
HARDWARE MARKETS
E-BOOK: MARKETS & TRENDS
EXCURSUS: DIGITALIZATION OF TRADE - E-COMMERCE
NEW PLAYERS
FUTURE CHALLEN...
TO BE HONEST…

…WITH STATISTICS

Frankfurter Buchmesse © 2013 Steffen Meier
E-BOOK MARKET RELATES ON A DYNAMIC HARDWARE MARKET
AMAZON KINDLE PRICING VS. SALE

Frankfurter Buchmesse © 2013 Steffen Me...
E-BOOK MARKET RELATES ON A DYNAMIC HARDWARE MARKET
MORE EBOOKS AS PRINTED BOOKS (AMAZON)

Frankfurter Buchmesse © 2013 Ste...
E-BOOK MARKET RELATES ON A DYNAMIC HARDWARE MARKET
TABLET AND E-READER OWNERSHIP USA (PEW 2013)

Frankfurter Buchmesse © 2...
E-READER VS. TABLETS
PEOPLE WITH E-READING DEVICES WORLDWIDE (BOOKBON 2012)
35

TABLETS

30,6%
30

EREADER

28,1%

25

20
...
MARKETS & TRENDS: EBOOKS WORDLWIDE
FORECAST: NORTH AMERICA LEADS THE WAY IN EBOOK-ADOPTION
CONSUMER EBOOK SPENDING IN MIO....
MARKETS & TRENDS: USA
THE RISE OF THE EBOOK: AAP (ASSOCIATION OF AMERICAN PUBLISHERS)

Frankfurter Buchmesse © 2013 Steffe...
MARKETS & TRENDS : USA
NEARLY 30% OF ALL BOOKS PURCHASED IN THE U.S. ARE EBOOKS (2009-2012)
(BOWKER 2013)

Frankfurter Buc...
MARKETS & TRENDS: USA
EBOOK REVENUE (AAP 2013): MORE THAN 15 BILLION DOLLAR 2012

Frankfurter Buchmesse © 2013 Steffen Mei...
MARKETS & TRENDS: USA
EBOOK SALES 2011/2012 IN CATEGORIES (AAP/BISG)

Frankfurter Buchmesse © 2013 Steffen Meier
MARKETS & TRENDS: GERMANY
E-BOOK (MIO.) BUYER 2010-2012 POPULAR MARKET (BÖRSENVEREIN 2012)
3

2,40

2,5

2

1,5
1,00
1
0,7...
MARKETS & TRENDS: GERMANY
SURVEY PUBLISHING HOUSES, ALL SEGMENTS COMPRISED,
REVENUE SHARE OF E-BOOKS (BÖRSENVEREIN 2012)
1...
MARKETS & TRENDS: GERMANY
E-BOOK DISTRIBUTION CHANNELS 2012 IN % (GFK)
10

Direct &
Other

15

Amazon

16

Weltbild

18

4...
MARKETS & TRENDS: UNITED KINGDOM
UK POPULATION (13-79 YRS) WHO HAVE BOUGHT AN EBOOK 2011-2013
(NIELSEN BOOKSCAN 2013)

Fra...
MARKETS & TRENDS: UK
PRINTED BOOKS VS. EBOOKS, VOLUME VS. VALUE
(NIELSEN BOOKSCAN 2013)

Frankfurter Buchmesse © 2013 Stef...
MARKETS & TRENDS: UK
VOLUME AND VALUE SALES BY FORMAT 2012
(NIELSEN BOOKSCAN 2013)

Frankfurter Buchmesse © 2013 Steffen M...
MARKETS & TRENDS: UK
VOLUME SALES OF PHYSICAL BOOKS AND EBOOKS (2011-2013)
(NIELSEN BOOKSCAN 2013)

Frankfurter Buchmesse ...
MARKETS & TRENDS

IS THERE A RELATION BETWEEN
„STABLE“ BOOK MARKETS AND THE
PENETRATION OF E-BOOKS?

Frankfurter Buchmesse...
MARKETS & TRENDS

EMERGING MARKETS: DIGITAL FIRST
"E-PUBLISHING GROWTH IS ORGANIC IN THE
DEVELOPING WORLD…IN AFRICA, PHYSI...
MARKETS & TRENDS
EMERGING MARKETS: DIGITAL FIRST
MARKET PENETRATION DEVICES WORLDWIDE (NIELSEN 2011)
Smartphones

25,00

M...
MARKETS & TRENDS:
E-BOOK PRIZING USA / GERMANY / UK (DOLLAR)

Germany
UK
USA

Frankfurter Buchmesse © 2013 Steffen Meier

...
MARKETS & TRENDS: E-BOOK PRIZES UK
EBOOKS DRIVE VOLUME GROWTH… (NIELSEN BOOKSCAN 2013)

Frankfurter Buchmesse © 2013 Steff...
MARKETS & TRENDS: E-BOOK PRIZES UK
EBOOKS DRIVE VOLUME GROWTH, BUT DON‘T DELIVER REVENUE
GROWTH (NIELSEN BOOKSCAN 2013)

F...
EXCURSUS: DIGITALIZATION OF TRADE - E-COMMERCE
RETAILER SHARE OF BOOKS BOUGHT BY US CONSUMERS (BOWKER USA 2012)

Frankfurt...
EXCURSUS: DIGITALIZATION OF TRADE - E-COMMERCE
RETAILER SHARE OF BOOKS BOUGHT BY UK CONSUMERS (BOWKER UK 2012)

Frankfurte...
EXCURSUS: DIGITALIZATION OF TRADE - E-COMMERCE
UK: VALUE SALES PHYSICAL BOOKS THROUGH INTERNET (NIELSEN BOOKSCAN
2013)

Fr...
EXCURSUS: DIGITALIZATION OF TRADE - E-COMMERCE
BOOKSELLING IS FUNDAMENTALLY CHANGING
(% OF CONSUMER BOOK PURCHASES (PRINT ...
NEW PLAYER

DIGITAL-ONLY PUBLISHING HOUSES
SELFPUBLISHER

Frankfurter Buchmesse © 2013 Steffen Meier
CONCLUSION
• THE GLOBAL E-BOOK MARKET IS GROWING FAST
• THE PRICE DECLINE TOO
• WE DON‘T KNOW WHETHER WE ARE CANNIBALISING...
FUTURE CHALLENGES FOR PUBLISHING HOUSES
 DISCOVERABILITY

 MARKETING
 SHAPE OF THE PRODUCT E-BOOK
 INTERNATIONALISATIO...
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Heading towards a digital future - an update on international e-book markets

  1. 1. Sponsor: Mastertextformat bearbeiten Partner: Master-Untertitelformat bearbeiten “HEADING TOWARDS A DIGITAL FUTURE – AN UPDATE ON INTERNATIONAL E-BOOK MARKETS” 4 November 2013, International Istanbul Book Fair Experts: Steffen Meier, Eugen Ulmer Verlag Tugrul Pasaoglu, Turkish Publishers Association Antje Sorensen, Copyright Clearance Center Organiser: • Frankfurt Academy in cooperation with TÜYAP and German Federal Foreign Office
  2. 2. AGENDA HARDWARE MARKETS E-BOOK: MARKETS & TRENDS EXCURSUS: DIGITALIZATION OF TRADE - E-COMMERCE NEW PLAYERS FUTURE CHALLENGES FOR PUBLISHING HOUSES Frankfurter Buchmesse © 2013 Steffen Meier
  3. 3. TO BE HONEST… …WITH STATISTICS Frankfurter Buchmesse © 2013 Steffen Meier
  4. 4. E-BOOK MARKET RELATES ON A DYNAMIC HARDWARE MARKET AMAZON KINDLE PRICING VS. SALE Frankfurter Buchmesse © 2013 Steffen Meier
  5. 5. E-BOOK MARKET RELATES ON A DYNAMIC HARDWARE MARKET MORE EBOOKS AS PRINTED BOOKS (AMAZON) Frankfurter Buchmesse © 2013 Steffen Meier
  6. 6. E-BOOK MARKET RELATES ON A DYNAMIC HARDWARE MARKET TABLET AND E-READER OWNERSHIP USA (PEW 2013) Frankfurter Buchmesse © 2013 Steffen Meier
  7. 7. E-READER VS. TABLETS PEOPLE WITH E-READING DEVICES WORLDWIDE (BOOKBON 2012) 35 TABLETS 30,6% 30 EREADER 28,1% 25 20 18,2% 16% 15 13,2% 11,7% 10 8,1% 5 2,6% 2,2% 0,7% 0,5% 0,1% 0 United States United Kingdom France Frankfurter Buchmesse © 2013 Steffen Meier Germany Denmark India United States United Kingdom France Germany Denmark India
  8. 8. MARKETS & TRENDS: EBOOKS WORDLWIDE FORECAST: NORTH AMERICA LEADS THE WAY IN EBOOK-ADOPTION CONSUMER EBOOK SPENDING IN MIO. US DOLLAR (PWC 2013) Frankfurter Buchmesse © 2013 Steffen Meier
  9. 9. MARKETS & TRENDS: USA THE RISE OF THE EBOOK: AAP (ASSOCIATION OF AMERICAN PUBLISHERS) Frankfurter Buchmesse © 2013 Steffen Meier
  10. 10. MARKETS & TRENDS : USA NEARLY 30% OF ALL BOOKS PURCHASED IN THE U.S. ARE EBOOKS (2009-2012) (BOWKER 2013) Frankfurter Buchmesse © 2013 Steffen Meier
  11. 11. MARKETS & TRENDS: USA EBOOK REVENUE (AAP 2013): MORE THAN 15 BILLION DOLLAR 2012 Frankfurter Buchmesse © 2013 Steffen Meier
  12. 12. MARKETS & TRENDS: USA EBOOK SALES 2011/2012 IN CATEGORIES (AAP/BISG) Frankfurter Buchmesse © 2013 Steffen Meier
  13. 13. MARKETS & TRENDS: GERMANY E-BOOK (MIO.) BUYER 2010-2012 POPULAR MARKET (BÖRSENVEREIN 2012) 3 2,40 2,5 2 1,5 1,00 1 0,70 0,5 0 2010 Frankfurter Buchmesse © 2013 Steffen Meier 2011 2012
  14. 14. MARKETS & TRENDS: GERMANY SURVEY PUBLISHING HOUSES, ALL SEGMENTS COMPRISED, REVENUE SHARE OF E-BOOKS (BÖRSENVEREIN 2012) 18 16 16 14 12 9,5 10 8 6,2 6 4 2 0 2011 Frankfurter Buchmesse © 2013 Steffen Meier 2012 2015
  15. 15. MARKETS & TRENDS: GERMANY E-BOOK DISTRIBUTION CHANNELS 2012 IN % (GFK) 10 Direct & Other 15 Amazon 16 Weltbild 18 41 Thalia Apple Frankfurter Buchmesse © 2013 Steffen Meier
  16. 16. MARKETS & TRENDS: UNITED KINGDOM UK POPULATION (13-79 YRS) WHO HAVE BOUGHT AN EBOOK 2011-2013 (NIELSEN BOOKSCAN 2013) Frankfurter Buchmesse © 2013 Steffen Meier
  17. 17. MARKETS & TRENDS: UK PRINTED BOOKS VS. EBOOKS, VOLUME VS. VALUE (NIELSEN BOOKSCAN 2013) Frankfurter Buchmesse © 2013 Steffen Meier
  18. 18. MARKETS & TRENDS: UK VOLUME AND VALUE SALES BY FORMAT 2012 (NIELSEN BOOKSCAN 2013) Frankfurter Buchmesse © 2013 Steffen Meier
  19. 19. MARKETS & TRENDS: UK VOLUME SALES OF PHYSICAL BOOKS AND EBOOKS (2011-2013) (NIELSEN BOOKSCAN 2013) Frankfurter Buchmesse © 2013 Steffen Meier
  20. 20. MARKETS & TRENDS IS THERE A RELATION BETWEEN „STABLE“ BOOK MARKETS AND THE PENETRATION OF E-BOOKS? Frankfurter Buchmesse © 2013 Steffen Meier
  21. 21. MARKETS & TRENDS EMERGING MARKETS: DIGITAL FIRST "E-PUBLISHING GROWTH IS ORGANIC IN THE DEVELOPING WORLD…IN AFRICA, PHYSICAL BOOKS ARE THOUGHT OF AS PRINTED EBOOKS" OCTAVIO KULESZ Frankfurter Buchmesse © 2013 Steffen Meier
  22. 22. MARKETS & TRENDS EMERGING MARKETS: DIGITAL FIRST MARKET PENETRATION DEVICES WORLDWIDE (NIELSEN 2011) Smartphones 25,00 Mobile Gaming Consoles 21,00 Mobile Media Devices 16,00 Netbooks 8,00 eReader 6,00 Tablet PC 4,00 0 Frankfurter Buchmesse © 2013 Steffen Meier 5 10 15 20 25 30
  23. 23. MARKETS & TRENDS: E-BOOK PRIZING USA / GERMANY / UK (DOLLAR) Germany UK USA Frankfurter Buchmesse © 2013 Steffen Meier 2010 14,6 6,4 10,1 2012 10,5 5,3 5,6 % 72 82 55 Source (Gfk/Börsenverein) (Nielsen) (Bowker)
  24. 24. MARKETS & TRENDS: E-BOOK PRIZES UK EBOOKS DRIVE VOLUME GROWTH… (NIELSEN BOOKSCAN 2013) Frankfurter Buchmesse © 2013 Steffen Meier
  25. 25. MARKETS & TRENDS: E-BOOK PRIZES UK EBOOKS DRIVE VOLUME GROWTH, BUT DON‘T DELIVER REVENUE GROWTH (NIELSEN BOOKSCAN 2013) Frankfurter Buchmesse © 2013 Steffen Meier
  26. 26. EXCURSUS: DIGITALIZATION OF TRADE - E-COMMERCE RETAILER SHARE OF BOOKS BOUGHT BY US CONSUMERS (BOWKER USA 2012) Frankfurter Buchmesse © 2013 Steffen Meier
  27. 27. EXCURSUS: DIGITALIZATION OF TRADE - E-COMMERCE RETAILER SHARE OF BOOKS BOUGHT BY UK CONSUMERS (BOWKER UK 2012) Frankfurter Buchmesse © 2013 Steffen Meier
  28. 28. EXCURSUS: DIGITALIZATION OF TRADE - E-COMMERCE UK: VALUE SALES PHYSICAL BOOKS THROUGH INTERNET (NIELSEN BOOKSCAN 2013) Frankfurter Buchmesse © 2013 Steffen Meier
  29. 29. EXCURSUS: DIGITALIZATION OF TRADE - E-COMMERCE BOOKSELLING IS FUNDAMENTALLY CHANGING (% OF CONSUMER BOOK PURCHASES (PRINT + DIGITAL) MADE ONLINE) BOWKER 2013 + AMAZON 2013 Frankfurter Buchmesse © 2013 Steffen Meier
  30. 30. NEW PLAYER DIGITAL-ONLY PUBLISHING HOUSES SELFPUBLISHER Frankfurter Buchmesse © 2013 Steffen Meier
  31. 31. CONCLUSION • THE GLOBAL E-BOOK MARKET IS GROWING FAST • THE PRICE DECLINE TOO • WE DON‘T KNOW WHETHER WE ARE CANNIBALISING OUR EXISTING BUSINESS OR REACH NEW CUSTOMERS Frankfurter Buchmesse © 2013 Steffen Meier
  32. 32. FUTURE CHALLENGES FOR PUBLISHING HOUSES  DISCOVERABILITY  MARKETING  SHAPE OF THE PRODUCT E-BOOK  INTERNATIONALISATION  SELFPUBLISHING AND THE ROLE OF PUBLISHING HOUSES  PIRACY Frankfurter Buchmesse © 2013 Steffen Meier

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