Empowering Audiences To Have The Best Online Experience

1. Case Study – Dolce & Gabbana

2. Introduction
CMS vendor (Hippo CMS)
Focus on Context Aware Content Marketing
Enabling Brands To Empower Their Audiences

3. TITLE
• Swide Magazine: Content Marketing Platform;
• Creating Value By Becoming A Publisher;
• Right Content Strategy: Freedom of Creativity & Design
Result: More Engagement With Their Audience

4. The Inside View
• Dolce & Gabbana:
- Very Strong Identity
- Elegance, style and luxury
- Exceptional Tailoring
- Billion Dollar company
• Something Completely Different:
Swide
“The Entire Universe of The DG Brand”
Personal

5. Blending Content
• Content Mix: Magazine Articles, Newsletter, Videos, Social Media, Apps
• One Reason Only: Engage The Audience with the DG Brand

6. Freedom of Creation
Biggest Challenge DG faced:
- No Compromise to the Brand, Flexibility and Need for Style
- Creating, Ex-changing Content, Adding New Channels
- Deliver a Hyper-Personalized DG Experience
No Boundaries

7. Content Marketing Strategy
• Separation of Content Content Management
• Using Content to Design Content: Tags Meta-data
• Multi-channel is not Enough: Context Awareness

8. Context Aware Marketing
The Future for DG
• Enhance Context Aware Content:
Dynamically render content, based on device, time-
of-day, geo-information, language, social graphs etc.
Results:
- A deeper engagement with the brand
- Double-digit Conversion Online Sales

9. Thank You
Stefan Schinkel
s.schinkel@onehippo.com
@stefanschinkel
linkedin.com/in/stefanschinkel
617 500 6160 x 69
More about Hippo:
www.onehippo.com
www.onehippo.org
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