steercom´s big picture

Creating a Powerful Communication with PowerPoint
Big Picture of steercom
Hamburg, May 2010

steercom and K16 offer customized solutions for the structuring, creation and
production of presentations that get action
Service Portfolio of steercom and K16

Workshop: Workshop:
Structured Presentation Design
Communication Content & Visualization

Target Group oriented
Communication

Structure Visualization

Production in PowerPoint

Template Design +
Technical Consulting & Implementation Production

Master Development Styleguide Library VCT Software Near-shore Support Presentation Support

© steercom 2010 | All rights reserved. | 08.04.2010 | Page 2

8 steps have to be considered for efficient and effective communication – start
with the creative thinking process not with the production process in step 8
Workshop: Structured Communication
Final
Synthesis
Document

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8

Understand Analyze Determine
Pyramid Define Structure Target Key Build Prepare Produce
Principle Issue Issues Group Message Pyramid Storyboard Slides

Separate Use key Break-down Evaluate target Define essential Tell story Promote under- Execute
thinking from question to issues and group and point to top-down standing of production of
writing process define the scope compile results define objective be made content with presentation
visuals

Workshop: Workshop:
Structured Presentation design
Content
Communication & visualization
Structuring of complex issues, Hints & tricks to realize
pyramid communication of high-standard presentations
active-oriented key messages,
Exercises based on a customer Bedarfsgerechte
individual case Kommunikation

Structure
Struktur Visualization

Shifting to PowerPoint

Templatedesign +
technical consulting & implementation Production

Master development Guideline Library VCT software Near-shore capacities Presentation support
Design + technical Development of Development of PowerPoint for cost-efficient creation for presentations with an
implementation guidelines documents slide libraries productivity tool of presentations especially high level of quality


The visualization workshop helps you to design and produce presentations
faster and of higher visual quality based on your company template
Workshop: Presentation Design and Visualization

For easier and better-
designed presentations

Multimedia
understanding

Creativity enhancement

Project Slide Application
examples examples
production

Standards & Design 10 golden
guidelines rules
competence

Workshop: Workshop:

Basics:
Content

Office 2003 Office 2007
Exercises based on a customer Needs-based

Program knowledge
individual case communication

Structure
Struktur Visualization


Template design +



A professionally designed master slide without any technical errors is the basis
for a successful presentation
Master Development

Step 2: Technical implementation of the design in
Step 1: Basic design/layout of the master slide
various Office versions

Designing a title page Designing a content Technical setup of a Technical setup of a
page title page content page

+ +

Determining
Typography
the color scale
Based on technical Coordinated
specifications/ Office version
In accordance
requirements
with corporate
design guidelines
Background Formats
Screen
Similar to other
company websites
For specific application Workshop: Workshop:

scenarios
Content

Price: Price:

500 – 1,500 € Struktur
500 €

Templatedesign +



A guideline that describes the master slide helps to ensure acceptance of the
master slide in your company
Styleguide

Step 3: Conception and application of a comprehensive guideline that
explains the new master slide

The completed master slide The guideline describes the master slide, explains the formats and functions used and
serves as the basis for the provides useful tips and tricks on how to use PowerPoint
accompanying documents (Format: PowerPoint document; size: approx. 20-30 pages)

Workshop: Workshop:
Content

Price:

approx. 1,000 € Structure Visualization


Templatedesign +



A slide library adjusted to your content and corporate design requirements
offers an extensive source of slides for your employees
Library

Step 4: Conception and application of a comprehensive slide library
that displays application examples and serves as a source of slides

The completed master slide The slide library displays the widest range of presentation forms that are
serves as the basis for the implemented in accordance with your corporate design and tuned to the new master.
accompanying documents (Format: PowerPoint document; size: approx. 50-200 pages; language: German)

Optional:
Integration in VCT

Workshop: Workshop:
Content

Price:

1,000- 2,500 € Struktur


Templatedesign +



The Visual Communication Tool (VCT) consists of a set of toolbars plus common
visual standards accessible through a template gallery
VCT Software

Toolkit VCT Templates

 Offers 35 valuable PowerPoint 2003 features  Includes a growing number of template visuals (currently
enhancements about 160)
 Tremendously reduces time and cost of PowerPoint  Provides e.g. management frames for standard business
production processes due to standard formats and contexts
easy-to use functions  Allows templates to be customized to individual needs;
 Ensures the compliance with the CD-  Permits to add corporate standards or individual best
guidelines and the quality of the slides practice charts
 Allows to be integrated easily into the PowerPoint  Designed by experienced consulting professionals
standard menu
Workshop: Workshop:
Content

Struktur


Templatedesign +



We offer professional near-shore capacities for cost-efficient creation of
presentations, e.g. for your next graphic revision
Near-shore Support

Price depends
on the contingent

Focus: Creation/revision of simple to moderately complex
presentations of all types Gdansk

Team: A German/ English-speaking team leader, 6 trained media
designers
Input: Digital, semi-finished presentation, fax, hand-written
Process: Direct assignment versus creation/revision of the
presentations in Gdansk; quality assurance, order acceptance and
delivery via a central contact person at a Hamburg location
Workshop: Workshop:

Use: Preferably for 24x7 jobs - overnight or over the weekend Structured
Communication
Structuring of complex issues,
pyramid communication of
Content

Needs-based
Presentation design
& visualization
Hints & tricks to realize
high-standard presentations

Exercises based on a customer

Struktur


Templatedesign +



For important presentations we have a team consisting of the widest range
of specialists who create you customized presentation
High-end Presentation Support

Price:
62 €/hour

Focus: Creation/revision of high-quality presentations of all types,
including conception, storyboard, text and design services Gdansk
Hamburg
Team: A team of 20 employees, consisting of media designers,
designers, copywriters, concept developers and art buyers,
including consulting
Use: For special presentations, e.g. corporate and product
presentations, trade fair appearances, including the option of
on-site support
Workshop: Workshop:
Content

Struktur


Templatedesign +



The steercom and K16 team combines proven management, communication
and PowerPoint skills with long-time strategy consulting experience
About Us

Wolfgang Hackenberg Carsten Leminsky Eibo Schulz-Wolfgramm
Managing Partner Managing Partner Managing Partner, K16

 14 years of top  Worked as  Managing partner
management management of the K16 agency
experience with consultant for for more than 20
Bertelsmann, Roland strategy and years
Berger and Accenture organizational design
in Switzerland with  Responsible for the
 Worked as Partner in the Price Waterhouse Presentations and
Leadership Team of Accenture’s Communications Design
Strategy Service Line and was  Advised large High Technology department as well as Sales
member of the Communications and Financial Services clients in and Business Development
& High Technology Practice Europe, North and South
America  Personal consultant for board
 Now, founder of several members and executives of top
start-ups  Spent 4 years as Managing German companies in the area
Director of a German medium- of visualization and
sized enterprise implementation of
presentations of all types


steercom´s big picture

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