2. 1. What We Do 2. Mobility Planning 3. Innovation @ 5th 4. Example: Mobile Elements Ad networks & Targeting Creative & Post Click Case Study http://www.flickr.com/photos/11266609@N00/2872069583/ Presenter: Steen Andersson Co-Founder & Vice President
8. so, as an advertiser, what are the critical things you need to know about mobile?
9. Know your mobile Ad Networks… Direct Response (Long Tail of Publishers) Branding (Premier) High Traffic Volume Lower Traffic Volume Chart: North American Ad Network Inventory Mix (Source 5 th Finger)
10. so once you've chosen your networks, how does one go about targeting?
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25. Extending Reach… PC Home 119,876,000 Mobile: 38,083,000 Source: Nielsen Mobile TotalWeb Report Q1 2008 Mobile Web provides an average of 14% lift in audience over the Home PC Audience
28. High Click Through Rate (CTR): 1.5% aver On average, for the InsightExpress® studies ran for last 12 mths, mobile provided 5X lift (in brand metrics) over that of Internet ad campaigns