1. Speaking
Visually
CASE District II Conference
March 5, 2013
Cecilia Cummings, University of Pennsylvania
Patricia LePera, SteegeThomson Communications
2. What We Will Cover Today…
Trends
What’s going on to make us think that visuals are king?
Best Visual Practices
Ours. And what we see from the broader world that we love.
How to Get There
Tips and practical advice on how to plan for, acquire,
and keep great visuals.
15. VISUALS Matter
37% higher level of Facebook engagement with images over text alone
45% increase in views of press releases with photo and video
94% increase in views for articles with images online
65% recall when visuals accompany an oral presentation
10% recall without visuals
3rd most popular social network: Pinterest
200 million: number of Flickr Creative Commons images
$1 billion: amount Facebook paid for Instagram
2.5 billion: number of camera phones in use
16. What Do Donors Want?
To feel good about their giving.
To understand where their money goes.
To feel as though they have some insider’s
knowledge.
And to be appropriately acknowledged or
thanked.
17. Increasingly, Today’s Donors Also Want:
To understand the return on their
investment.
To know the impact they have on their
schools.
To know the impact their schools are having
on the world.
18. We Need Communications that Are…
Customizable Genuine
Immediate
Visual Impactful
Message
Dynamic Driven
29. Last Word on Infographics
Start with the data you have.
Be vigilant about quality.
Beg, borrow, steal best ideas.
Keep it simple to start.
Find a designer who knows how.
54. Overcome the “Big 2” Objections
Mining
Day in the life
existing images
Stock
Interns
photography
Student
Donor panels
photographers
Video/photo
Flickr
booth at events
Piggyback on
Google Image
big event
55. A Few Words about Videos
Video snacks
Campaign TV
Meeting openers
“Thank you” to volunteers
7 Up