Difference Between Search & Browse Methods in Odoo 17
Story in the Context of Transmedia
1. Story in the Context of
Transmedia Projects
by Joel Blom
Story Advisor
4 Sept. 2013 – Colab Zurich
Transmedia Zurich Presents:
realfreshstory.com ⎪ @joelblom.net
3. Why stories?
Roots
Why Story Matters
Stories have a practical application in building and advancing society. Co-operation
requires learning and stories taught primitive mankind how to co-operate to
survive and thrive.
Civilization is really nothing more than co-operation in the extreme
4. Why did these primitive humans tell stories?
Roots
Why Story Matters
Stories have a practical
application: to perpetuate
society.
They’re used as teaching
and learning and memory
tools
5. Two components of Story; but we cannot do
Emotional and Analytical learning at the same
time … except when ….
Roots
Why Story Matters
we absorb a STORY
Emotionally, the protagonist takes us on
journey … pain, joy, danger, rewards
But we’re safe in the megaplex, or behind
our Kindle, analyzing what’s going on with
the hero or characters … what happened
before … what happens after …
6. Why is a Story so powerful?
What makes a Story resonate in our minds?
Roots
Why Story Matters
7. Roots
Why Story Matters
Freud’s model of human psyche
• id (instinctual)
• super-ego (society’s norms)
• ego (Latin for “I”)
ID
Super
EGO
EGO
Internalized
parent You!
Unconscious
“child”
Conflict
MIND
Personal decisions are the result
of the conflict between id and
super-ego.
Ego is uniquely you, and changes
over time as one develops.
Your true character is revealed
through the actions you take in
response to your internal
id/super ego conflict.
8. Roots
Why Story Matters
Story “psyche”
ANTAGONIST
(ID)
PROTAGONIST
(Super EGO)
STOR
Y
Good Guy
The true character
of protagonist and
antagonist, revealed
Bad
Guy
Conflict
Story comes from conflict between
“doing good” for society (super-ego)
and “forces of antagonism” (id instinct)
The true character of protagonist and
antagonist, revealed through the
actions they take in response to the
conflict between them.
Story: the path of the protagonist and
antagonist are in direct opposition. In
conflict from the start, the journey
through the conflict is the Story: actions
revealed through protagonists response
to conflict -> leading to resolution of
conflict and life’s lessons learned.
9. Stories resonate when, directly or via
metaphor, deal with a common conflict
we all face
Roots
Why Story Matters
10. What does this journey look like to a writer or
storyteller?
Roots
Why Story Matters
Maslow’s 1954, “Motivation and
Personality”
Different stages along a human’s journey
to personal fulfillment
11. The journey from id to self-actualization is
long and tortuous – there are no shortcuts
Roots
Why Story Matters
13. Structure
Story Structure Template
thanks to Mrs. Munson, my 9th grade English teacher (and Joseph Campbell)
of Story
C --> Context (character, time, place)
A --> Action (forces of opposition, conflict)
R --> Result (explains the lesson learned and links back to the purpose of the
story - what has changed?)
S --> Subject
T --> Treasure
O --> Obstacles and Opposition
R --> Return
Y --> whY (why this story matters, communicates your story’s call to action)
14. Structure
Narrative’s 3 crucial elements and their
delivery mechanisms
of Story
Deliverable Element Delivery Mechanism
Structured narrative (the telling) Choice of events, order and words to describe
Character development Action through conflict, leading at least one
participant in the story to change – and learn
life lesson(s)
Subtext: the underlying story Knowledge gaps, leaving space for audience
projection and interpretation
16. Structure
Subtext: 10 Types of knowledge gap
A knowledge gap, jointly held by the story participants, gives
the events implicit story power
of Story
17. Structure
Subtext: 10 Types of knowledge gap
A knowledge gaps gives events implicit story power
of Story
1. questions
2. dialog
3. action
4. promise
5. subplot
6. subterfuge
7. implication and suggestion
8. misinterpretation
9. subconscious aims
10. metaphor
Credit to David Baboulene, “The Story Book”
18. Structure
Knowledge gap for Transmedia
of Story
Knowledge gaps of a story
are the logical “exits” and
“on ramps” for a story to
Transpose across medias.
Knowledge gaps give
transmedia story
participants (audience,
author, characters)
alternative outlets for their
story projections.
19. Story Structure and Transmedia
Story
Application
for Transmedia
How do you define Transmedia?
Joel Blom: “Transmedia is telling Stories across multiple media platforms
where Story elements are strategically dispersed, each making a
contribution to S. T. O. R. Y.
21. Developing Transmedia Stories
Story
Application
for Transmedia
Start with a Good Story
● Focus on telling a good story for your defined audience and intended purpose.
● A good Transmedia Story is like all good stories, engaging and interactive – but it
also encourages audience participation in helping to shape the story.
22. Good Stories and Transmedia
Story
Application
for Transmedia
“Young people do
not simply consume
transmedia
narratives; rather,
transmedia
encourages playful
participation.”
Henry Jenkins
23. Developing Transmedia Stories
Story
Application
for Transmedia
Consider how each platform and their participants will engage with the
Story, e.g. blogs or videos or movie theatres, comics or Kindle texts;
How each will explore one or more of the Story’s main structural
elements (Subject ● Treasure ● Obstacles ● Return ● wHy) or its
underlying story, the subtext
25. Developing Transmedia Stories
Story
Application
for Transmedia
How will you end the Story?
● The Hero must return – changed – and tell others about what he has learned.
● The path to self-awareness is torturous – setbacks and defeats are inevitable.
● The end as the beginning – non-linear experiences and the “Never-ending Story”
(”… this is another story and shall be told another time”)
26. How will you end the Story?
Story
Application
for Transmedia
28. 5 Steps to writing and developing a story
for Transmedia
● know Story structure
● know your Story’s purpose
● know your audience
● know your medium(s)
● write your Story*
* and rewrite it, and re . . .
Story
Take-away
30. Story
THE END
Thank you CoLab, Liz, Mark and
all of tonight’s Story Participants
Stay tuned for the
next Transmedia Zurich
event
because your story matters⎪ @joelblom.net ⎪ realfreshstory.com
Editor's Notes
Stories and narratives are an evolutionary component of human survival. Around 100’000 years ago … position of his hyoid bone changed … and language evolved … the planet was changed foreverlanguage = co-operation = most powerful creature on Earth = roots of civilization. Why did hominids tell stories? Stories have a practical app in building and advancing society. Co-operation requires learning and stories taught hominids how to co-operate = survive and thrive. More complex the society, the more complex a story to teach how to behave in appropriate ways Civilization is really nothing more than co-operation in the extreme
Around 100’000 years ago … position of his hyoid bone changed … language … and the planet was changed foreverComplex sounds = language = co-operation = most powerful creature on Earth = roots of civilization. Civilization is co-operation to its logical extremeWhy did hominids tell stories? Stories have a practical app in building and advancing society. Co-operation requires learning and stories taught hominids how to co-operate = survive and thrive. More complex the society, the more complex a story to teach how to behave in appropriate ways 100’000 years ago, hominids evolved to “speak” complex sounds – language was bornLanguage between hominids allowed co-operation, 10 hominids cooperating together suddenly became the most powerful creature on the planetCivilization is really nothing more than co-operation in the extremeStories have a practical application: to perpetuate societyThey’re used as teaching and learning and memory toolsHow does that work?
Human learning has two components: experience (emotional) and analytical (classroom) – cannot do both at the same timeExcept we can … when we absorb a STORY – How’s that work?Protagonist takes us on emotional journey … pain, joy, danger, rewards But we’re safe in the megaplex, or behind our Kindle, analyzing what’s going on with the hero or characters … what happened before – what happens after …
id (instinctual)super-ego (society’s norms)ego (Latin for “I”)Id (primal needs - like your cat)Super-ego (the opposite of id, internalized parent)Humans are unique in that they have to subdue their id and develop a dominant super ego to co-operate. This conflict between id and super-ego is the basis of our being.Ego (means “I” in Latin) is me, i.e. the result of balancing the needs of “id” and “super-ego.”Personal decisions are the result of the conflict between id and super-egoId and super-ego are both general to all. Ego is uniquely me and changes over time as I develop.You!Your true character, revealed through the actions you take in response to your internal id/super ego conflict.
Story psyche: comes about from conflict between forces of “doing good” for society (super-ego) and “forces of antagonism” (id fixated on self serving)The true character of protagonist and antagonist, revealed through the actions they take in response to the conflict between themStory: the path of the protagonist and antagonist are in direct opposition. In conflict from the start, the journey through the conflict is the Story: actions revealed through protagonists response to conflict -> leading to resolution of conflict and life’s lessons learned
Stories resonate when, directly or via metaphor, they deal with a common conflict we all face – a conflict between id and super-ego. A good story embodies this conflict and sheds light on a way forward for people in the real world. (Orchid Thief S. Orleans- Adaptation Charlie Kaufmann)
Maslow’s 1954, “Motivation and Personality:”Different stages along a human’s journey to personal fulfillmentMention SEX
We have:● No roadmap from Mother Nature ● No help from id (instinct) ● Worse! Must overcome our base instincts● Only way to make the journey to personal fulfillment – to behave to society’s norms – is to learn it from each other Summary: Stories, like our own personalities, are born out of conflict, like our own journey through life. The journey through a story is that of a character’s development as an individual towards self-actualization. We need stories to help us find the way – Your Story Matters – we need each other’s stories to understand ourselves
Story begins … placed in contextInciting incident – sets the story arc in motion – protaganist’s starts his journeyAct II climax – Hero dies within – his id is too strong - Act III climax – Hero defeats forces of evil (external and internal) – is changed by the experience and gets the TreasureReturn – Hero goes back and tells the othersLife’s lesson is learned and passed along
Structured narrative is the presented top-level story as told. The actual words on the page/script and the story events they portray. DELIVERY MECH “Structured” means the choice of events and order they are given in the narrative To resonate, at least one character is challenged to change and grow through the arc of the story. As a result of their success or failure to change, at least one participant will learn lessons about life and how it should be lived. DELIVERY MECH. Decisions a character makes in conflict reveal their genuine character through their actions – regardless if their decision was right or wrong
Subtext is how story distinguishes itself from a factual diary, reportage or instruction manual Subtext delivered via “knowledge gaps,” i.e the difference in knowledge held by different participants* in a story participants are characters in the story, the audience, the author, etc. Subtext: how story distinguishes itself from a factual diary or instruction manual by delivering an underlying story. DELIVERY MECH means to deliver underlying story is via “knowledge gaps.” i.e the difference in knowledge held by different participants in a story (participants are protagonist, antagonist, other characters, audience and author) Example 1: one character knows more than another = knowledge gapExample 2: the audience knows more than the protagonist = knowledge gap (Matrix: we the audience, know Neo’s office world is an illusion when he is summoned to join the resistance, Neo does not. This knowledge gap jointly held by the participants gives the events implicit story power)
questionsdialogactionpromisesubplotsubterfugeimplication and suggestionmisinterpretationsubconscious aimsmetaphorQuotes:“Story begins when an event, either by human decision or accident in the universe, radically upsets the balance of forces in the protagonist's life, arousing in that character the need to restore the balance of life.” Robert McKee 1998 “Psychologists have learned that ‘fictional’ story forms provide the structural lines in terms of which real lives are organized.” Jerome Bruner, 1990
questionsdialogactionpromisesubplotsubterfugeimplication and suggestionmisinterpretationsubconscious aimsmetaphorQuotes:“Story begins when an event, either by human decision or accident in the universe, radically upsets the balance of forces in the protagonist's life, arousing in that character the need to restore the balance of life.” Robert McKee 1998 “Psychologists have learned that ‘fictional’ story forms provide the structural lines in terms of which real lives are organized.” Jerome Bruner, 1990
● Knowledge gaps of a story are the logical “exits” and “on ramps” – branches if you will - for a story to Transmedia (transpose itself across medias)● Knowledge gaps give transmedia story participants (audience) alternative outlets for their story projections
How do you define Transmedia Story?And then how do you define a Transmedia Story?
● Focus on telling a good story for your defined audience and intended purpose● A good Transmedia Story is like all good stories: engaging and interactive – but it also encourages audience participation in helping to shape the story
Consider how each platform and their participants will engage with the Story. e.g. blogs or videos or movie theatres or Kindle texts,to explore one or more of the Story’s main structural elements (Subject ● Treasure ● Obstacles ● Return ● wHy) or its underlying story, the subtext
● The Hero must return – changed – and tell others about what he has learned● The path to self-awareness is torturous – setbacks and defeats are expected● The end as the beginning – non-linear experiences and the “Never-ending Story” (”… this is another story and shall be told another time”)
● The Hero must return – changed – and tell others about what he has learned● The path to self-awareness is torturous – setbacks and defeats are expected● The end as the beginning – non-linear experiences and the “Never-ending Story” (”… this is another story and shall be told another time”)
Does it lend itself for Transmedia?
Five-Steps to writing or developing a story for TransmediaKnown your purposeKnow your audienceKnown your messageKnow your medium(s)Write your story