The document discusses the importance of developing a personal brand and provides guidance on how to create and manage your personal brand. It defines what a personal brand is, explains why it is critical for professional success, and outlines attributes that contribute to a winning personal brand such as integrity, diligence, and getting along with others. The document also provides practical advice for maintaining your reputation and brand, including being careful about what you say and do, seeking feedback, and having a plan to respond if issues arise.
9. A Personal Brand is not an option – Or You will never get out of the Hamster Wheel Mode
10. Your Personal Brand Success Cycle Before you develop your brand, know yourself – your strengths & weaknesses Be authentic, don’t try and be like someone else - that’s why is a personal brand. You have your own signature strengths / themes Connect who you are with every opportunity you get to present yourself i.e. Meeting, report, business event Measure yourself constantly & seek feedback from your network, peers, boss, performance appraisal Remain relevant to your target audience, sharpen your skills i.e Madonna, Volvo, Starbucks, McDonalds
