A case study in gaining acceptance (and resources!) for better UX attention. How a band of passionate UX devotees made their company more aware and supportive of efforts (and dollars) to achieve greater user engagement and satisfaction.
6. • Prepare
• Test
• Proof of Concept
• Rely on your users.
• Language is critical.
• Be there or be remote.
• Practice, practice, practice
Training is Essential
8. • Start somewhere.
• Establish important but
achievable goals.
• Let users help.
• Use simple tools at first.
• Tap into existing resources
Think Big, Start Small
23. Summary
Start small
Collaborate
Engage
Tap into Existing Resources
Build Culture & Language
Demonstrate Success
Identify a Project If You Can
Keep an Open Mind
Rely on Users
But Not Too Much
Gather Data, Analyze, Learn