This document introduces Aircharts, a tool that aims to simplify web analysis so anyone can do it. It provides overviews of key features like heatmaps and dashboards. The company is led by a CEO and works with a developer team of four that has been together for four years. Upcoming plans include releasing a private beta version and seeking angel investment. Growth strategies involve initial word-of-mouth promotion followed by paid Google AdWords campaigns and expanding distribution through partner channels. Monetization approaches will transition from the initial free model to direct sales and SEO over time.