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One Year Later: From the Concierge MVP to a Scalable Business,[object Object],Manuel Rosso,[object Object]
Revolutionizing the way families ,[object Object],buy groceries ,[object Object],and ,[object Object],eat at home,[object Object]
Easy to Make Recipes,[object Object],Family Preferences,[object Object],Sale items at your favorite Store,[object Object]
We knew she cared,[object Object],How we got the next 100K to show us love,[object Object]
Stores/Sale Items,[object Object],Big Plans,[object Object],Top chains in 50 states,[object Object],Every store per chain,[object Object],All Sale items per store,[object Object],MVP,[object Object],Only care about 1 store,[object Object],Made sure that our first 10 users shopped at that store,[object Object],Protein drives dinner decision,[object Object],1 Store,[object Object],5 Sale Items,[object Object],35,000 Stores,[object Object],Over 1.5M Sale Items,[object Object],13,000+ Stores,[object Object],Over 400K Sale Items,[object Object]
Recipes,[object Object],Big Plans,[object Object],All main ingredients,[object Object],Cooking methods,[object Object],Cuisines,[object Object],Degrees of difficulty,[object Object],MVP,[object Object],The right recipes,[object Object],5 recipes per ingredient,[object Object],Progressively add recipes for new sale items,[object Object],WRONG,[object Object],100,000 recipes,[object Object],20 recipes,[object Object],30,000+ recipes,[object Object]
Usability,[object Object],Big Plans,[object Object]
Usability,[object Object],MVP,[object Object]
Usability,[object Object],MVP - 2,[object Object]
What we learned,[object Object],Break down learning into small steps.,[object Object],Once you start anticipating user feedback, you are ready for the next step.,[object Object],Learn first, code last.,[object Object]
Pay attention to your customers!,[object Object]
The Obvious is Staring you in the face,[object Object],“Love your product but sometimes I leave the house without my plan”,[object Object],“I want to do my meal plan in the parking lot of the grocery store”,[object Object]

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sllconf conference 2011 - food on the table

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Hinweis der Redaktion

  1. Feed your family better and save money at the grocery store
  2. We combine your family’s food preferences with sales at your local grocery store to create a meal plan and organized grocery listIn and out of the store in 30 – in and out of the kitchen in 45
  3. If you can't get them to adopt your idea with high-touch, face-to-face service, they are not going to buy into your web pageChallenge – How do we build a scalable national business Never off the air for more than 4 weeks – and never do it again.
  4. Now we are at over 13K stores
  5. Over 30k recipes