This document provides guidance on how to effectively structure and deliver an elevator pitch. It recommends modeling a pitch after a movie by including elements of drama, suspense and resolution. The suggested structure involves introducing the problem, the solution, competitive advantages, market size, and a call to action. Examples are given of what to avoid such as talking too long, focusing on features rather than outcomes, failing to identify customer benefits, targeting the wrong audience, and omitting a call to action. Games and examples are referenced to help practice delivering successful elevator pitches.