Tracking your Email Autoresponder Metrics is as important as good Copywriting and as choosing a good Autoresponder. Here are 10 tips you should consider when tracking your email metrics.
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Tracking Your E-mail Metrics
1. Tracking Your Email Metrics
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2. #1: Per Email Open
Which emails get open most? Find out by
viewing your emails opened stats.
3. #2: Track Clicks
You can use your autoresponder’s click
tracking or do your own tracking through
your server or another service.
4. #3: Spam Complaints
Keep an eye on the spam complaints stat to
ensure you are connected to your audience
and staying relevant.
5. #4: Web Form Stats
Find out how many times your sign up form was
shown vs. the number of times people actually
signed up. Aim to increase this percentage.
6. #5: Daily New Subscribers
Watch these
stats to ensure
your growing
steadily and
look for
subscription
trends.
7. #6: Monthly New Subscribers
See who’s coming
and going by
reviewing your
monthly
subscription stats.
8. #7: Delivery Stats
Find out what percentage of your emails
are being delivered. Delivery stats are
affected by your autoresponder’s
effectiveness and the emails you send.
9. #8: Countries
Knowing where your subscribers are from is
important intelligence for your email marketing.
10. Tip #9: States & Time Zone
Finding the optimal time to email can be made
easier if you know your subscriber’s time zone.
11. #10: Sales
Perhaps the most important metric of all…how
much are you selling as a result of your emails?